Brand Cannibalization
Tags :
Brand, cannibalization,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Brand Cannibalization" topic:
Brand, cannibalization,
1 insight
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on topic: "Brand Cannibalization"
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This may well be the best opportunity to capture a serious chunk of the market - and at rock-bottom prices. Now is the time to show your brand to the world. Almost without exception, the most exclusive brands are slashing prices to keep their turnover ticking. What would previously have been unthinkable (is happening), you can now purchase handbags, scarves, clothing and shoes at discounts ranging as high as 50%. Hotel rooms in the best district in town can now be had (at) 30% less and so can cars, hi-fi (hi-fidelity electronics), cosmetics and washing machines. Is this the end of brands as we know them? Or could brand owners be simply reacting to the economic crisis in a knee-jerk, wrong w...
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Jayant Arrawatia
| Commented
| 3 years ago
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Very True Anjali. Now the priority is Sustainability and not expansion. It is the need of an hour, if your don't slash rates or reduce your margins, you are out. And once you are out, difficult to come back in main stream competition. The seven...
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Anjali Bhatia
| Commented
| 3 years ago
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Its good to see that all the brands that were unreachable for people like me are slashing their prices like never before, and they are doing it mainly for to survive in the market, but as in the article it is suggested that it would be bad if they...
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Insight: "Don’t cannibalize your brand, offer added value to consumers " deleted from your view.
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i have a friend who uses lancer car only,but he doesn like anyother car from the mitsubushi stable..he bought a latest lancer car..can this be called as brand loyalty..NOTE.ONLY LANCER..IS THIS BRAND ...
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Ishan Dave
| Answered
| 1 year ago
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absolutely,this is called a brand loyalty.... coz,in our life also, we can have multiple options, but sometimes we stick to only one brand or option from which we are satisfied the most., at this time, we ignore other options & be loyal to our...
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Namrata Pathak
| Answered
| 1 year ago
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Yes this is called brand loyalty. A person sticks to a brand even though there are better brands in the market. The reason being the comfort he gets through the product and the satisfaction. So once a customer satisfied he will not look for...
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Answer: "whats brand loyalty???" deleted from your view.
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Yes
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No
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Dipika A.
| Argues in support of
"No"
| 1 year ago
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Levis will always be Levis. Loyal customers will not compromise on the parent brand. Denizen is targeted to a different audience altogether. Hence the brand value ideally should not decline. Since the audience is different, the look and feel of...
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Joe Antony
| Argues in support of
"Yes"
| 1 year ago
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Better brand awareness yes but at the cost of brand value. The end result is confused brand positioning.
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Sheetal Jadhav
| Argues in support of
"No"
| 1 year ago
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No I don't think so. Even denizen is good. It has been segmented for the low range price group. The main intention should be to reach out to common man. This will increase the value of levi's. Better positioning, better brand awareness.
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Debate: "Has the brand 'Denizen' affected the brand value of 'Levi's' ?" deleted from your view.
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