Brand Cannibalization
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Brand, cannibalization,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Brand Cannibalization" topic:
Brand, cannibalization,
1 insight
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on topic: "Brand Cannibalization"
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This may well be the best opportunity to capture a serious chunk of the market - and at rock-bottom prices. Now is the time to show your brand to the world. Almost without exception, the most exclusive brands are slashing prices to keep their turnover ticking. What would previously have been unthinkable (is happening), you can now purchase handbags, scarves, clothing and shoes at discounts ranging as high as 50%. Hotel rooms in the best district in town can now be had (at) 30% less and so can cars, hi-fi (hi-fidelity electronics), cosmetics and washing machines. Is this the end of brands as we know them? Or could brand owners be simply reacting to the economic crisis in a knee-jerk, wrong w...
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Jayant Arrawatia
| Commented
| 4 years ago
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Very True Anjali. Now the priority is Sustainability and not expansion. It is the need of an hour, if your don't slash rates or reduce your margins, you are out. And once you are out, difficult to come back in main stream competition. The seven...
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Anjali Bhatia
| Commented
| 4 years ago
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Its good to see that all the brands that were unreachable for people like me are slashing their prices like never before, and they are doing it mainly for to survive in the market, but as in the article it is suggested that it would be bad if they...
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Insight: "Don’t cannibalize your brand, offer added value to consumers " deleted from your view.
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i have a friend who uses lancer car only,but he doesn like anyother car from the mitsubushi stable..he bought a latest lancer car..can this be called as brand loyalty..NOTE.ONLY LANCER..IS THIS BRAND ...
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Ishan Dave
| Answered
| 2 years ago
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absolutely,this is called a brand loyalty.... coz,in our life also, we can have multiple options, but sometimes we stick to only one brand or option from which we are satisfied the most., at this time, we ignore other options & be loyal to our...
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Namrata Pathak
| Answered
| 2 years ago
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Yes this is called brand loyalty. A person sticks to a brand even though there are better brands in the market. The reason being the comfort he gets through the product and the satisfaction. So once a customer satisfied he will not look for...
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Answer: "whats brand loyalty???" deleted from your view.
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Yes
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No
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Dipika A.
| Argues in support of
"No"
| 2 years ago
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Levis will always be Levis. Loyal customers will not compromise on the parent brand. Denizen is targeted to a different audience altogether. Hence the brand value ideally should not decline. Since the audience is different, the look and feel of...
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Joe Antony
| Argues in support of
"Yes"
| 2 years ago
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Better brand awareness yes but at the cost of brand value. The end result is confused brand positioning.
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Sheetal Jadhav
| Argues in support of
"No"
| 2 years ago
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No I don't think so. Even denizen is good. It has been segmented for the low range price group. The main intention should be to reach out to common man. This will increase the value of levi's. Better positioning, better brand awareness.
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Debate: "Has the brand 'Denizen' affected the brand value of 'Levi's' ?" deleted from your view.
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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"2 bananas cost 50 cents, banana dessert costs 10 dollars" Marketing is story-telling of any selling proposition beyond the obvious. A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly. Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas. Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must work well for them, and it must look good. This is what marketing is. You can read the complete article here. What do you think?...
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Bharti Airtel, India's largest Telecom Service provider with over 150 million in India itself and total 200-million subscriber worldwide has unveiled a new brand logo to create a shared worldwide vision across its operations in 19 countries in Asia and Africa . Airtel has also announced that it was on course to launch its 3G services in all 13 3G circles by the end of the year. The new Airtel Logo, which is an interpretation of the English letter “a”, signifies “youthful, international, inclusive and dynamic”. The new look comes with gentle curves and color effects which gives the identity new energy and liveliness. Few months ago Bharti Airtel acquired the Zain Telecom in 15 African countries at $10.7 billion and tomorrow company is going to change its brand name to Airtel from Zain. Besides the logo, the company has also changed the signature Airtel tune with a new one by music composer A R Rehman. Source: Telecom News , Smartphones gadget updates
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