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Brand Demographic......
Tags :
Branding, brand, brands, Brand demographic,
Industry :
Advertising/PR/MR/Events, Publishing
Functional Area : Business Processes, B2B Sales, Branding |
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About "Brand Demographic......" topic:
Incorporating demographic variables in brand choice models is conceptually appealing and has numerous managerial benefits. Retailers and brand managers can assess geodemographic variations in demand and marketing mix response in order to implement micromarketing strategies. For example, a retailer planning to locate a new outlet can get some sense of the differences in demand patterns and price and promotion sensitivities in the new trading area in order to make initial stocking, inventory, pricing, and promotion decisions.
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1 insight
, 4 debates
, 2 idea contests
on topic: "Brand Demographic......"
Prev1NextShowing 1 - 7 of 7
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Some nostalgic pictures 39 // 15th August 1947, First News Paper of INDEPENDENT INDIA… DAIRY MILK CHOCOLATE 1905 TO 1999… Stalin, Lenin and Trotsky… An Awesome paint of Leonardo da vinci… The front page of the April 16, 1912 evening edition of the Boston Globe, detailing the Titanic Disaster is shown… The Elephant Rock - 1858… Star Cinema ( now at Pakistan ) 1943… Shooting-the-mgm-lion-logo-in-1924… Incomplete Howrah bridge 1935… Howrah Bridge under construction... 1942... HOWRAH BRIDGE… Calcutta bus stand near Howrah bridge, most likely on the Howrah station side of the Hooghly River 1944… view of the hoogly river at 1880… Last time Netaji was arrested by British police… A ...
Insight: "Nostalgia" deleted from your view.
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1
leads to convergence from polarisation
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Super Power
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M.B.MALANI
| Added idea
"Super Power"
| 1 year ago
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The impact of changing Demography in India is INDIA is going the becoming economic super power
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Anand Sharma
| Added idea
"Unity in Diversity"
| 1 year ago
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All belong to different region, religion, have different mind set and many more unmatched quality. Still we all celebrates all the festivals, like the foods and all. That is called Unity in Diversity
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Ideate: "What is the impact of changing Demography in India??" deleted from your view.
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1
By not thinking Branding means advertising
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Strength of Quality
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Gautam Patel
| Supported idea
"By not thinking Branding means advertising"
| 1 year ago
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Quality@customers satisfaction must utmostbut there must be a customer. Foccusig in advtabout your qualities ,ideas,vision and customer services leads the customer to the spot.After that one can creat a branding.Once branding is created still...
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S. Muralidharan
| Added idea
"Incentivise Home-grown Brands"
| 1 year ago
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Homegrown Brands, viz., MDH, MTR in masala segment, Medimix, Chandrika, Sandalwood soaps, Vicco Turmeric, Dabur, Hamdard, Nirma, etc. have set standards amidst stiff competition from other international brands. Government should propose incentives...
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Ideate: "How Indian homegrown brands can catch up with Global brands??" deleted from your view.
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Yes
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42
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11
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No
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Himanshu Gaur
| Argues in support of
"Yes"
| 1 year ago
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In case of brand positioning we can rely on Indian consumers and their preference. As in the market positioning of the brands like Haldiram and Bikaner, it seems like the Indian consumers are very much focssed on Indian brands. We can also look...
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Sameer Kr. Singh
| Argues in support of
"No"
| 1 year ago
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I am not agree with sheetal if she is correct then why we don't use JUMPIN in place of PEPSI, MEDIMIX in place of VIVAL or LUX
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Sheetal Jadhav
| Argues in support of
"Yes"
| 1 year ago
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I will not quite agree with Jayant here and today Indian products are received well....and its all because of indigineous production which we make for very less money and this is attracting everybody. As everybody wants their money worth and if...
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Debate: "Will India ever realize the importance of its home-grown firms or brands?" deleted from your view.
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YES MOST OF THE TIME BRANDING IS EVERYTHING
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13
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18
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IF YOUR PRODUCT IS A GOOD VALUE PROPOSITION THEN IT'S NOT
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Ravindra Sharma
| Argues in support of
"IF YOUR PRODUCT IS A GOOD VALUE PROPOSITION THEN IT'S NOT "
| 1 year ago
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Dear Vikash, Half of the answer lies in your own statement when you say "branding a product". That makes product the core of activity. Since it is product that brings the customer connectivity the answer is obvious. A quality product bears within...
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dinesh kumar sharma
| Argues in support of
"YES MOST OF THE TIME BRANDING IS EVERYTHING"
| 1 year ago
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Branding creates an image which we endorse or aspire then purchase the product...
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Namrata Pathak
| Argues in support of
"IF YOUR PRODUCT IS A GOOD VALUE PROPOSITION THEN IT'S NOT "
| 1 year ago
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No if your product is good and customer feel it add value to them, then your product is successful. The product creates a brand value itself. But to sustain in the market branding plays a vital role.
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Debate: "IS BRANDING EVERYTING FOR A PRODUCT" deleted from your view.
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(rate this)
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Yes
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1
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0
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No
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Krishnamurthy Prabhakar
| Argues in support of
"Yes"
| 1 year ago
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M E.Porter's model has outlived its utility. The contextual nature of conducting business in different countries have indicated that we need to study the business models than the competitive land scape which is derived from economic theory. The...
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Debate: "Business model study has replaced the three decades old M E Porter's Five Forces model. Do you agree?" deleted from your view.
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(rate this)
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no
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2
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0
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yes
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Anukriti
| Argues in support of
"no"
| 1 year ago
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the brand goes through a cycle of becoming a love-mark, wherein lovers of brand advocate about it. When it becomes enough popular, it depends on the marketing strategy of the brand to make it exclusive or not. So, Brand advocacy is a necessary...
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Debate: "Is brand advocacy contrary to brand exclusivity?" deleted from your view.
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