Brand engagement
Tags :
External Brand Engagement, Internal brand engagement, Global brands, brand loyalty, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Brand engagement" topic:
Brand Engagement is at the very heart of the organization and let's find out how to make the most of your brand asset. Share secrets for successful brand engagement internally & externally.
2 debates
, 2 idea contests
on topic: "Brand engagement"
Prev1NextShowing 1 - 4 of 4
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(rate this)
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Yes
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6
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9
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No
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Resmi Maxim
| Argues in support of
"No"
| 2 years ago
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We should agree that those who moved first with Celebrity Endorsements benefited, when Customers were ignorant of the different strategies adopted by the Companies. They blindly believed that the Celebrity who is endorsing the product is a...
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chandrasekar
| Argues in support of
"Yes"
| 2 years ago
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A brand , to reiterate its premium position or brand recall often with the end users should keep doing brand building activities. a brand with a good image in one period may loose its image as another brand might occupy the spot due to stiff...
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Jaygopal Raghavan
| Argues in support of
"No"
| 3 years ago
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No celebrity endorsement is not required for a good brand. A good brand is one that stays in the mind of the customer forever or at least for a length of time. IF the sales of the brand is to be pushed forward by the celebrity endorsing it, then...
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Debate: "Is it necessary to have a brand endorsement for a well estabished brand?" deleted from your view.
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(rate this)
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1
Honesty, Integrity & Right Pricing
2
Moving from compliance to trust
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neha singh
| Added idea
"Impossible"
| 4 months ago
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People will keep changing brands out of cost and quality. This is not possible, and it should not be planned for.
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kasturirangan.r
| Supported idea
"Moving from compliance to trust"
| 3 years ago
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From mere compliance it is the the trust with the brands projecting the trust. regs kasturirangan.r
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Makrand Bhave
| Supported idea
"Honesty, Integrity & Right Pricing"
| 3 years ago
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Completely support your idea Mr. Banerjee. A Brand has to stand tall and proud on all its claims and at the same time be affordable for max usage by TA. All attributes that have been built around the brand have to have some emotional connect with...
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Ideate: "How brands can build trust among consumers?" deleted from your view.
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(rate this)
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Yes
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2
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2
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No
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Shashi Prasad
| Argues in support of
"Yes"
| 3 years ago
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In my opinion it works well if the strategy to change the consumers mind is designed in a new technique. After a while it becomes a necessity for a company to redisgn or rebrand because people like changes.
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ROHIT ARORA
| Argues in support of
"No"
| 2 years ago
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no, I dont think the rebranding is better option because for established a brand itself it take too much time for example Haldiram's, Macdonals etc. these are the well known brand starts from 2-3 decades from now. And secound thing is that it...
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Debate: "Re-branding a better option" deleted from your view.
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(rate this)
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1
A vehicle to create awareness
2
Strengths of Quality
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Rajesh Talreja
| Supported idea
"A vehicle to create awareness"
| 1 year ago
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If x product do hv all the requirements which are needful or desire for a customer like good packaging, value for money, branding strengths of quality as U.S.P then, how a consumer is going to have a knowledge for buying the same. A consumer...
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Jaygopal Raghavan
| Added idea
"Not just Branding but beyond"
| 1 year ago
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What you have mentioned is very apt for todays world. A brand just cannot engage the customers attention given the distractions. That is why a brand has to go beyond just branding by investing in CSR activities and the likes. That is when a brand...
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Rathin Deb
| Supported idea
"A vehicle to create awareness"
| 1 year ago
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Yes Sheetal there are brands that has been created by Television one such example is Maggi remember? The other has become a brand since there were no players in the market and it is available in shelf for a long time Jhonson,s baby product is one...
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Ideate: "How can Brands engage consumers?" deleted from your view.
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