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Brand Equity - The Age Of Frugality.....
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brand equity, frugality, the age of frugality,Brand Equity - The Age Of Frugality, cheap, less money, cost, cost effective, low price
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All Industries, Power, Textile, Steel, Oil & Gas, Construction, Hospitals
Functional Area : Frugality, Consumer Sales, Productivity & Performance |
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About "Brand Equity - The Age Of Frugality....." topic:
Look at the untapped markets first and then make products that combine technology and low pricing. That’s not ‘jugaad’, but Frugal or Reverse Innovation. And India’s showing the way to the world........
In a 2009 case study by GE chairman Jeff Immelt, the idea brief ended with this line; “If GE doesn’t master reverse innovation, the emerging giants could destroy the company.” Prophetic words, for the emerging giants like India and China are becoming masters of innovation.
Emerging markets are evolving in to centres of innovation in fields from low-cost healthcare devices and wind power to micro finance and electric cars, creating and developing simple products that can significantly impact a consumer’s life not just in the blooming power economies but also in the developed West.
In a 2009 case study by GE chairman Jeff Immelt, the idea brief ended with this line; “If GE doesn’t master reverse innovation, the emerging giants could destroy the company.” Prophetic words, for the emerging giants like India and China are becoming masters of innovation.
Emerging markets are evolving in to centres of innovation in fields from low-cost healthcare devices and wind power to micro finance and electric cars, creating and developing simple products that can significantly impact a consumer’s life not just in the blooming power economies but also in the developed West.
5 debates
, 4 idea contests
on topic: "Brand Equity - The Age Of Frugality....."
Prev1NextShowing 1 - 7 of 7
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(rate this)
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1
TATA
2
Reliance
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Cyril S M
| Added idea
"GROWTH"
| 7 months ago
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Reliance is as concerned with growth with going with what is required / what is trend. Tata is with trend, innovation and looking outside inside.
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AMISH
| Added idea
"NONE"
| 7 months ago
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I do not agree with this arugement - none qualify as best brand as Infosys comes to the Best Category.
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Ravi Sheth
| Supported idea
"TATA"
| 2 years ago
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i definnetaly support tata. they have never comprmised with values. and most respected band i belive see the exampel of nano,
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Ideate: "Who is the "Best Brand' as far as growth & innovation is concerned? " deleted from your view.
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(rate this)
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1
Re-evaluation
2
Consumer Survey
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Appreciate Negatives"
| 1 year ago
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The consumer survey and re-evaluation are conducted to find out the negative aspects that made the brands/products not working well. Is it not?
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Business Management Consultant
| Supported idea
"Re-evaluation"
| 1 year ago
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It’s all about the strategy that you use and many times it can be a bad brand all together. Sometimes in business you have to re-strategize, refocus and reevaluate things. That involves investing in strategic planning. Strategic planning is a...
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jairaj shyam prasad
| Supported idea
"Re-evaluation"
| 2 years ago
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hi Jayanth, one can also make Reverse Engineering process to ailing product/process so that it may give some results. i feel re-evaluation process other than the process owner will give better results but it depends on the strategy that has to be...
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Ideate: "Brand/Products Not Working Well?? - How To Filter Down The Effect?" deleted from your view.
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(rate this)
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1
Financial
2
INVOLVES VARIOUS FACTORS
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Business Management Consultant
| Supported idea
"INVOLVES VARIOUS FACTORS"
| 1 year ago
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Evaluating the equity of a brand involves various factors. Many times you can evaluate brand equity through financial, brand extensions, consumers etc.... Brand equity isn't just about brand awareness. It's also dependent on the brand's meaning....
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S. Jayaraman
| Added idea
"Direct Marketing"
| 2 years ago
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Well I amnt entering into an area where the general discussion is . But Brand resistance (I wouldnt call it consciousness) is very much present in the product I deal i.e the FMCG Sector . This is simply because people are never interested in...
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M. Vivek
| Supported idea
"Financial "
| 2 years ago
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Price premium is a good measure of brand value. This metric could also be measured in a slightly in a different way, e.g., in a highly competetive situation, the amount of relative discount that has to be offerred to maintain the sales...
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Ideate: "How to evaluate 'Brand Equity'??" deleted from your view.
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(rate this)
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1
Rigorous Innovation
2
Buyer Vs investor
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Business Management Consultant
| Supported idea
"Rigorous Innovation"
| 1 year ago
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Being frugal can be good to some extent but not going overboard with it. Innovation is always good for business along with strategic planning and strategic management. Strategic planning and strategic management helps a company to best allocate...
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Sharad Kiyal
| Supported idea
"Buyer Vs investor"
| 1 year ago
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I agree with Mr. Kaliyamoorthy, before put your money at work one must decide that is s/he is a buyer, trader or investor. This decision is vital as this will decide your future. All three have different background and different outlook towards...
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Ideate: "How to 'Make Your Money Work'? " deleted from your view.
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(rate this)
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Logo/theme
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28
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VS |
50
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Brand name
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Uday R. Junnarkar
| Argues in support of
"Brand name"
| 1 year ago
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Establishing Brand Name or Branding is the game all about in whatever activity you undertake. Consumers buy for the Brand value--whatever value they attach to the brand. The example of Tata or Benz--these itself are Brands (Corporate name) since...
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Amritash Agrawalla
| Argues in support of
"Logo/theme "
| 1 year ago
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All too often we focus on name and logo and foget Sound Branding!! That is more potent and wide reaching and stays in areas of the brain where names do not! Don't we associate a certain tune with Airtel,Reliance,Hutch,Mtnl etc... THnk about it....
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Avadhesh Sharma
| Argues in support of
"Logo/theme "
| 2 years ago
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CREATING THE BRAND IDENTITY INVOLVES MUCH MORE THAN A NAME, LOGO OR THEME,THE STARTING STAGE ESSENTIALLY REQUIRES A NAME WITH HIGH RECALL-ABILITY AND LOGO THAT CONVEYS THE BUSINESS IDEA OR THE AREA IN WHICH THE BUSINESS IS DONE.THESE ARE JUST A...
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Debate: "for good branding, very important is name of the brand or Logo or theme???" deleted from your view.
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(rate this)
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Debate: "buyers vs investors .... cuz we can turn the flow of mony according to demand in dis case" deleted from your view.
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(rate this)
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Opportunity
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22
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VS |
0
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Waste of time
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Suganthi Srinivasan
| Argues in support of
"Opportunity"
| 2 years ago
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I think its a good opportunity for promoting brands as youths can now easily access the banks and elder generations, who are slowly getting into social networking can also brand their products through social networking. So in my view, overall its...
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Opportunity"
| 1 year ago
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You are right Ms.Suganthi Srinivasan. It is not only a good opportunity but also a process of less time consumption in case FI and Banks for the transactions.
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Debate: "Social Media and Banking: Brand Opportunity or Complete Waste of Time? " deleted from your view.
Prev1NextShowing 1 - 7 of 7
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