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Brand Evolution On Rise!!
Tags :
Brand Evolution, Evolution of brand, Evolution of brands, brands, branding, logo, brand logo, logo change
Industry :
All Industries
Functional Area : Business Processes, R&D, Organizational Development, Branding |
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About "Brand Evolution On Rise!!" topic:
There is an increasing focus on branding as a strategic tool to drive financial value and competitive advantage for modern corporations. Never has branding been so much in demand across the globe in all industries.One can quote many examples as to why companies go for a makeover.
But having said that most corporate and companies want to tell the world through PR that we have changed our identity and share the vision and its new values of the company. Well it definitely sounds interesting but will it create ripples in the consumers mind? To me the answer is no.
So what will work? Lets discuss more....
There is an increasing focus on branding as a strategic tool to drive financial value and competitive advantage for modern corporations. Never has branding been so much in demand across the globe in all industries.One can quote many examples as to why companies go for a makeover.
1 insight
, 2 debates
, 1 idea contests
on topic: "Brand Evolution On Rise!!"
Prev1NextShowing 1 - 4 of 4
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(rate this)
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Yes
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83
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17
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No
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leena saini
| Argues in support of
"Yes"
| 1 year ago
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corporate image makeover really helps .as market is changing,society is changing,people also goes through changes.they have different likings then earlier,their lifestyle ,perception towards life everything is changing and so it is necessary to...
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Sujit Sood
| Argues in support of
"No"
| 2 years ago
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Jus an image makeover is not enough...u need to send out a strong msg along with the makeover regarding the newer/better things tht can be expected out of the organization n make ppl relate to tht newer you via the makeover.
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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Yes I think the changes really help to come up in the changing market scenario. Guess this example will answer my point. BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was originally founded as an aircraft company. The aircrafts...
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Debate: "Do you think corporate image makeover (logo change etc) helps?" deleted from your view.
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(rate this)
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Yes
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44
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VS |
11
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No
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neha singh
| Argues in support of
"Yes"
| 1 year ago
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Yes, brands should identify social ills that plague India and work as resources for our never ending problems
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Amiya Chaudhuri
| Argues in support of
"No"
| 1 year ago
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A communication has to be based on the benefit of the brand. But the marketers often go overboard and bring social issues which creates an unusual repercussion among the groups / communities in the society. This is an exploitation. The company is...
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Meena Deshmukh
| Argues in support of
"Yes"
| 2 years ago
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Yes, brands should be built keeping the social responsibility in mind. So companies should develop a policy called Corporate Social Responsibility (CSR) which states that their products/services will be developed by considering the social issues...
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Debate: "Should brands reflect social issues?" deleted from your view.
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(rate this)
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1
Association with a social cause
2
Marketing by T-shirts
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vega jain
| Added idea
"Network Marketing"
| 1 year ago
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One should go for network marketing or relationship marketing. since everything depends on links, so one should fully tap Network Marketing. We can see insurance, stock brokerage, etc, make best use of this marketing.
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Jaygopal Raghavan
| Added idea
"Personal marketing"
| 1 year ago
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There is a whole range of idea out there for personal marketing. Right from tea cups, place mats mobile bills, milk packet... so on. You will have to identify your target segment and then accordingly choose the medium.
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Jayita
| Supported idea
"Association with a social cause"
| 2 years ago
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Social goodwil of a brand or company makes a huge difference to its popularity. The common man always tries to do his bit for the needy, and when they see big names coming forward, the inclination towards the brand starts automatically. This...
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Ideate: "What kind of marketing should be done to make people participate?" deleted from your view.
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(rate this)
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Insight: "The Evolution of Web Design" deleted from your view.
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