Brand Experience
Tags :
brand, experience, strategy, values, relationship, product, utility, journey,
Industry :
Advertising/PR/MR/Events
Functional Area : Strategy Alignment |
|
|
Follow this Topic |
more actions >>
|
About "Brand Experience" topic:
I will try to post as much as I can with valued references and explain what this exercise of Brand Experience really is. In this I may use a lot of examples and references as I do not think that this is a simple task I would appreciate if professionals would add or delete to make this an EXPERIENCE on toostep.
2 debates
, 3 idea contests
, 1 question
on topic: "Brand Experience"
Prev1NextShowing 1 - 6 of 6
|
(rate this)
|
As can be seen brands can be seen in a number of different lights - as relationships, as personalities, as an image, as a set of values. These are philosophical views of the brand. For the brand to w...
 |
Makrand Bhave
| Answered
| 4 months ago
|
|
Ujval! Well said ... Relationship.. that is what makes the experience wholesome! Thanks a lot for such simple words that are very meaningful! :)
|
|
 |
ujjval jain
| Answered
| 4 months ago
|
|
What i could feel over this..in shortest terms...its a close relationship...between humans and an other "something"--in business terms-"an other" of some commercial value...
|
|
 |
Satwinder Singh
| Answered
| 2 years ago
|
|
The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I...
|
|
Answer: "What is a 'BRAND EXPERIENCE?" deleted from your view.
|
(rate this)
|
|
Yes
|
6
|
VS |
3
|
No
|
 |
nalini kumar das
| Argues in support of
"Yes"
| 3 months ago
|
|
oviously the work and the experience if a man have sufficient experience he should perform well and the salary will be hiked.........
|
|
 |
Ajay Ziz
| Argues in support of
"No"
| 1 year ago
|
|
we should adopt the PWD model ............ sharing of wealth at all nodes ...............equitable distribution of commission whatsoever ..
|
|
Debate: "Do you think salary should be based on our experience or the work we do.." deleted from your view.
|
(rate this)
|
|
Salary
|
40
|
VS |
29
|
brand
|
 |
R N Bhattacharyya
| Argues in support of
"Salary "
| 3 months ago
|
|
Salary with Brand
|
|
 |
mallikarjuna
| Argues in support of
"brand"
| 3 months ago
|
|
which company you are switchng to,can you improve upon yourself in the company etc
|
|
 |
Kriti Das
| Argues in support of
"brand"
| 1 year ago
|
|
I guess it should be brand which attracts the job hoppers. A person may work in a start up company for the first few years and if he gets some good opportunities in a big company like google, microsoft, etc. he will jump whatsoever is the salary....
|
|
Debate: "which is major factor in job switchover after one year experience?" deleted from your view.
|
(rate this)
|
1
Set it apart
2
BASED ON CONTRIBUTION/ROI BY BRAND
 |
ANKIT GUPTA
| Added idea
"Product based "Sales Organizational Structure""
| 1 year ago
|
|
The complexity in handling multiple brands is intense. A product based organizational structure where different brand managers are responsible for different brands will allow the company to be more efficient and quick in responsiveness to the...
|
|
 |
Ravindra Sharma
| Supported idea
"BASED ON CONTRIBUTION/ROI BY BRAND "
| 1 year ago
|
|
Dear Mr Arikrishnan, Normally companies use gains from strong brands to keep the weak alive. will that still work.
|
|
Ideate: "How to manage multiple brands??" deleted from your view.
|
(rate this)
|
1
Failing to provide contemporary technology and consumer solutions
2
Profitability
 |
Tiju Joseph
| Added idea
"CARRYING EXCESS BAGGAGE "
| 1 year ago
|
|
Very much true. As we too while traveling for the first time we tend to take lot of baggage with out considering the other possibilities. Later we turn ourselves in to fewer luggages more comfortable. So the case with the companies too. Every one...
|
|
|
|
Sidhamuni Thombre
| Added idea
"When it forces to shrink margins & restrict transition for improvement"
| 1 year ago
|
|
Many times in order to maintain a brand at top margins get sacrified look at "parle G" not a high end product in segment but most appreciated and recongnised brand. Transition is a time taking process and risky too, which keeps companies...
|
|
 |
Priya Varadan
| Supported idea
"Failing to provide contemporary technology and consumer solutions"
| 1 year ago
|
|
true Jayant, most buy b'coz we b'live in the brand...not all products coming under a brand r good enough. they dont meet their set standards...thanks for the ref..
|
|
Ideate: "When does a brand become burden? " deleted from your view.
|
(rate this)
|
1
TATA
2
Reliance
 |
Cyril
| Added idea
"GROWTH"
| 3 months ago
|
|
Reliance is as concerned with growth with going with what is required / what is trend. Tata is with trend, innovation and looking outside inside.
|
|
 |
AMISH
| Added idea
"NONE"
| 4 months ago
|
|
I do not agree with this arugement - none qualify as best brand as Infosys comes to the Best Category.
|
|
 |
Ravi Sheth
| Supported idea
"TATA"
| 1 year ago
|
|
i definnetaly support tata. they have never comprmised with values. and most respected band i belive see the exampel of nano,
|
|
Ideate: "Who is the "Best Brand' as far as growth & innovation is concerned? " deleted from your view.
Prev1NextShowing 1 - 6 of 6
Other knowledge matching "Brand Experience" topic
|
Activity:
1604 referals
,
19 arguments,
249 views
|
|
We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many......
|
|
Activity:
4 referals
,
3 answers,
83 views
|
|
I am Doing Job in Toshniwal Industries Pvt. LTd. As Senior Executive. My Job timing is 9 to 5.30. I am able to do part time job after 6 pm. So Pls. Suggest me which type of job is suitable for me. and i can easily join that without invest any...
|
|
Activity:
13 referals
,
7 comments,
62 views
|
|
Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste main party (New Year party with economy Price)” Advertisement Link: - http://www.youtube.com/watch?v=XZ0ps34UcWU Television commercial has already been...
|
|
Activity:
10 referals
,
4 comments,
2534 views
|
|
Future for the biotech industry is great and booming everyday. The first step in this direction was already taken recently, when genetically modified tropical fish with new and brilliant colors appeared in pet stores. Yet this technology has to progress to become user friendly.Also the breeders of plant species see a big future in this technology. This business is time consuming and scientists spend their life doing new experiments everyday.Also with emergence of genetic engineering, one can breed new varieties of roses and orchids.Also, progress is continuing in field of human genome project and deciphering the codes of genetic codes. Domesticated biotechnology, will help in crop production and in production of variety of new species of nutrition rich food material.New lineages will proliferate to replace those that monoculture farming and deforestation have destroyed. Designing genomes will be successful as maximum efforts are taking place in this regard. One interesting thing...
|
|
|
Activity:
10 referals
,
0 comments,
214 views
|
|
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new body spray brand ”Fogg” for men and television commercial has already been released with good concept where no any other body spray brands have not been released advertisement yet. So, it can say that it will be U.S.P of ‘’Fogg”. Brand: - Fogg (Body Spray) Punch line: - Phir Khattam (Again...
|
Similar Topics
A successful brand is more than a logo or a tagline. It is an experience...
2 debates
, 5 idea contests
, 2 question
1 insight
, 7 debates
, 1 question
1 insight
, 3 debates
For many organizations, thought leadership for a customer experience...
3 insight
, 2 debates
3 insight
, 6 debates
, 7 idea contests
, 2 question
Sponsored Jobs
