Brand Experience
Tags :
brand, experience, strategy, values, relationship, product, utility, journey,
Industry :
Advertising/PR/MR/Events
Functional Area : Strategy Alignment |
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About "Brand Experience" topic:
I will try to post as much as I can with valued references and explain what this exercise of Brand Experience really is. In this I may use a lot of examples and references as I do not think that this is a simple task I would appreciate if professionals would add or delete to make this an EXPERIENCE on toostep.
2 debates
, 3 idea contests
, 1 question
on topic: "Brand Experience"
Prev1NextShowing 1 - 6 of 6
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(rate this)
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What is a 'BRAND EXPERIENCE?
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RUSHAB SHAH
| Answered
| 6 days ago
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its only a word of mouth 2 comes product eg: dr said glucose level less immidiate parle-g comes 1 and 2 product 3-quality 4-price-5-place -6promotion
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Makrand Bhave
| Answered
| 1 year ago
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Ujval! Well said ... Relationship.. that is what makes the experience wholesome! Thanks a lot for such simple words that are very meaningful! :)
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Satwinder Singh
| Answered
| 3 years ago
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The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I...
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Answer: "What is a 'BRAND EXPERIENCE?" deleted from your view.
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(rate this)
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Yes
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12
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VS |
3
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No
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Mohammad Bakhsh
| Argues in support of
"Yes"
| 1 year ago
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Recruitng two persons with 10 years and 05 years of esperience for the same profile of job is bad strategy.And comparing their perfomance will spill bad blood.The person with more experience will definitely deserve more salary and bad performance...
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Ajay Ziz
| Argues in support of
"No"
| 3 years ago
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we should adopt the PWD model ............ sharing of wealth at all nodes ...............equitable distribution of commission whatsoever ..
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Debate: "Do you think salary should be based on our experience or the work we do.." deleted from your view.
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(rate this)
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Salary
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40
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29
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brand
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R N Bhattacharyya
| Argues in support of
"Salary "
| 1 year ago
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Salary with Brand
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mallikarjuna
| Argues in support of
"brand"
| 1 year ago
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which company you are switchng to,can you improve upon yourself in the company etc
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Kriti Das
| Argues in support of
"brand"
| 3 years ago
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I guess it should be brand which attracts the job hoppers. A person may work in a start up company for the first few years and if he gets some good opportunities in a big company like google, microsoft, etc. he will jump whatsoever is the salary....
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Debate: "which is major factor in job switchover after one year experience?" deleted from your view.
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(rate this)
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1
Set it apart
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BASED ON CONTRIBUTION/ROI BY BRAND
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ANKIT GUPTA
| Added idea
"Product based "Sales Organizational Structure""
| 3 years ago
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The complexity in handling multiple brands is intense. A product based organizational structure where different brand managers are responsible for different brands will allow the company to be more efficient and quick in responsiveness to the...
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Ravindra Sharma
| Supported idea
"BASED ON CONTRIBUTION/ROI BY BRAND "
| 3 years ago
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Dear Mr Arikrishnan, Normally companies use gains from strong brands to keep the weak alive. will that still work.
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Ideate: "How to manage multiple brands??" deleted from your view.
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(rate this)
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1
Failing to provide contemporary technology and consumer solutions
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Profitability
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Tiju Joseph
| Added idea
"CARRYING EXCESS BAGGAGE "
| 3 years ago
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Very much true. As we too while traveling for the first time we tend to take lot of baggage with out considering the other possibilities. Later we turn ourselves in to fewer luggages more comfortable. So the case with the companies too. Every one...
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Sidhamuni Thombre
| Added idea
"When it forces to shrink margins & restrict transition for improvement"
| 3 years ago
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Many times in order to maintain a brand at top margins get sacrified look at "parle G" not a high end product in segment but most appreciated and recongnised brand. Transition is a time taking process and risky too, which keeps companies...
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Priya Varadan
| Supported idea
"Failing to provide contemporary technology and consumer solutions"
| 3 years ago
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true Jayant, most buy b'coz we b'live in the brand...not all products coming under a brand r good enough. they dont meet their set standards...thanks for the ref..
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Ideate: "When does a brand become burden? " deleted from your view.
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(rate this)
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1
TATA
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Reliance
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Cyril S M
| Added idea
"GROWTH"
| 1 year ago
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Reliance is as concerned with growth with going with what is required / what is trend. Tata is with trend, innovation and looking outside inside.
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AMISH
| Added idea
"NONE"
| 1 year ago
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I do not agree with this arugement - none qualify as best brand as Infosys comes to the Best Category.
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Ravi Sheth
| Supported idea
"TATA"
| 3 years ago
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i definnetaly support tata. they have never comprmised with values. and most respected band i belive see the exampel of nano,
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Ideate: "Who is the "Best Brand' as far as growth & innovation is concerned? " deleted from your view.
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Other knowledge matching "Brand Experience" topic
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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