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I will try to post as much as I can with valued references and explain what this exercise of Brand Experience really is. In this I may use a lot of examples and references as I do not think that this is a simple task I would appreciate if professionals would add or delete to make this an EXPERIENCE on toostep.
Posted by: Nishchal Khetarpal
Activity: 72 referals , 5 comments, 723 views
Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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