Brand Experience
Tags :
brand, experience, strategy, values, relationship, product, utility, journey,
Industry :
Advertising/PR/MR/Events
Functional Area : Strategy Alignment |
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About "Brand Experience" topic:
I will try to post as much as I can with valued references and explain what this exercise of Brand Experience really is. In this I may use a lot of examples and references as I do not think that this is a simple task I would appreciate if professionals would add or delete to make this an EXPERIENCE on toostep.
2 debates
, 3 idea contests
, 1 question
on topic: "Brand Experience"
Prev1NextShowing 1 - 6 of 6
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As can be seen brands can be seen in a number of different lights - as relationships, as personalities, as an image, as a set of values. These are philosophical views of the brand. For the brand to w...
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Makrand Bhave
| Answered
| 7 months ago
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Ujval! Well said ... Relationship.. that is what makes the experience wholesome! Thanks a lot for such simple words that are very meaningful! :)
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ujjval jain
| Answered
| 7 months ago
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What i could feel over this..in shortest terms...its a close relationship...between humans and an other "something"--in business terms-"an other" of some commercial value...
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Satwinder Singh
| Answered
| 2 years ago
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The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I...
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Answer: "What is a 'BRAND EXPERIENCE?" deleted from your view.
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(rate this)
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Yes
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7
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3
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No
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nalini kumar das
| Argues in support of
"Yes"
| 7 months ago
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oviously the work and the experience if a man have sufficient experience he should perform well and the salary will be hiked.........
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Ajay Ziz
| Argues in support of
"No"
| 2 years ago
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we should adopt the PWD model ............ sharing of wealth at all nodes ...............equitable distribution of commission whatsoever ..
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Debate: "Do you think salary should be based on our experience or the work we do.." deleted from your view.
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(rate this)
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Salary
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40
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29
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brand
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R N Bhattacharyya
| Argues in support of
"Salary "
| 6 months ago
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Salary with Brand
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mallikarjuna
| Argues in support of
"brand"
| 6 months ago
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which company you are switchng to,can you improve upon yourself in the company etc
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Kriti Das
| Argues in support of
"brand"
| 2 years ago
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I guess it should be brand which attracts the job hoppers. A person may work in a start up company for the first few years and if he gets some good opportunities in a big company like google, microsoft, etc. he will jump whatsoever is the salary....
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Debate: "which is major factor in job switchover after one year experience?" deleted from your view.
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(rate this)
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1
Set it apart
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BASED ON CONTRIBUTION/ROI BY BRAND
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ANKIT GUPTA
| Added idea
"Product based "Sales Organizational Structure""
| 2 years ago
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The complexity in handling multiple brands is intense. A product based organizational structure where different brand managers are responsible for different brands will allow the company to be more efficient and quick in responsiveness to the...
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Ravindra Sharma
| Supported idea
"BASED ON CONTRIBUTION/ROI BY BRAND "
| 2 years ago
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Dear Mr Arikrishnan, Normally companies use gains from strong brands to keep the weak alive. will that still work.
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Ideate: "How to manage multiple brands??" deleted from your view.
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(rate this)
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1
Failing to provide contemporary technology and consumer solutions
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Profitability
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Tiju Joseph
| Added idea
"CARRYING EXCESS BAGGAGE "
| 2 years ago
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Very much true. As we too while traveling for the first time we tend to take lot of baggage with out considering the other possibilities. Later we turn ourselves in to fewer luggages more comfortable. So the case with the companies too. Every one...
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Sidhamuni Thombre
| Added idea
"When it forces to shrink margins & restrict transition for improvement"
| 2 years ago
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Many times in order to maintain a brand at top margins get sacrified look at "parle G" not a high end product in segment but most appreciated and recongnised brand. Transition is a time taking process and risky too, which keeps companies...
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Priya Varadan
| Supported idea
"Failing to provide contemporary technology and consumer solutions"
| 2 years ago
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true Jayant, most buy b'coz we b'live in the brand...not all products coming under a brand r good enough. they dont meet their set standards...thanks for the ref..
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Ideate: "When does a brand become burden? " deleted from your view.
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(rate this)
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1
TATA
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Reliance
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Cyril S M
| Added idea
"GROWTH"
| 7 months ago
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Reliance is as concerned with growth with going with what is required / what is trend. Tata is with trend, innovation and looking outside inside.
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AMISH
| Added idea
"NONE"
| 7 months ago
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I do not agree with this arugement - none qualify as best brand as Infosys comes to the Best Category.
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Ravi Sheth
| Supported idea
"TATA"
| 2 years ago
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i definnetaly support tata. they have never comprmised with values. and most respected band i belive see the exampel of nano,
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Ideate: "Who is the "Best Brand' as far as growth & innovation is concerned? " deleted from your view.
Prev1NextShowing 1 - 6 of 6
Other knowledge matching "Brand Experience" topic
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Activity:
654 referals
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43 comments,
542 views
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An old man, staying in a small south Indian town came to visit his son in Bombay recently. The son in his early thirties is a successful businessman living with his wife and son. The father, having spent most of his life at his birthplace, hardly understands a splatter of Hindi or English, forget Marathi. But he doesn't care. 'I have come here to spend a few days with my son and his family. I don't have to go out and socialize with the city people,' he said. But the son is very excited about his father's rare visit to Bombay. He wants to make the best of it. He and his wife want to show him around the city. And yes, the son enjoys those evening hours too, when he and his father go out and sit in a good bar, sipping their favorite drink. Last week he was in a very good mood. 'Let's go to a five star hotel's bar tonight,' he told his father. It was a beautiful evening. Talking about everything under the sun they had a few drinks. As usual they were offered some salad, peanuts,...
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Activity:
282 referals
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1 comments,
75 views
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Activity:
0 referals
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0 comments,
15 views
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Activity:
109 referals
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1 comments,
73 views
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