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Brand experience: Inspiring your customers
Tags :
Branding experience, branding, marketing, consumer experience,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Brand experience: Inspiring your customers" topic:
A successful brand is more than a logo or a tagline. It is an experience that delights and inspires your customers, wherever they find it. Millions have been spent in this regard to develop effective brand experience to reach the consumer in their "passive" preshopping mode. It is really important to hold a consumer's interest and delivering compelling imagery and messages to create a brand in the mind of consumers. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth.
So, here we shall discuss on how a brand experience should be created in the market & and how marketers should focus in enhancing a brand experience for a particular product.
2 debates
, 5 idea contests
, 2 question
on topic: "Brand experience: Inspiring your customers"
Prev1NextShowing 1 - 7 of 7
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(rate this)
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Yes
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16
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9
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No
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Yes"
| 2 years ago
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yes it is right Mr.Himanshu, the word of mouth comes from good experience/preference on a particular brand. It motivates the customers for repeat purchase and that creates loyalty.
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Pradeep Goel
| Argues in support of
"No"
| 2 years ago
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Change.People yearn for change.It is very difficult to stay loyal to a brand for a very long time. There would be times,when a person,based on the projections before him,might consider changing his loyal brand.
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Himanshu Jha
| Argues in support of
"Yes"
| 2 years ago
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It is only brand experience which will lead to word of mouth publicity for the brand and help in repetitive sales.
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Debate: "Can a great brand experience ensure true customer loyalty?" deleted from your view.
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(rate this)
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1
Product plays a major role
2
Communication, Identification and Utility
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Nadia
| Added idea
"Brand marketing and Catergory specific Exposure "
| 2 years ago
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Brand marketing and Catergory specific Exposure
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NATTERAJA R. ARIKRISHNAN
| Supported idea
" Product plays a major role"
| 2 years ago
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PRODUCT QUALITY is first and this concept will be accepted by all those who are making rational purchase decision aiming at the product's worthiness, quality, durability and life period. These parameters will not appear in the minds of the people...
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George Varghese
| Supported idea
" Product plays a major role"
| 2 years ago
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The product itself is the main item. Durability is the main factor of a product. Advertisements, customer care and after sale services will keep the product name in the air which can help the further marketing of the brand.
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Ideate: "What are the factors involved in creating a brand experience?" deleted from your view.
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(rate this)
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As can be seen brands can be seen in a number of different lights - as relationships, as personalities, as an image, as a set of values. These are philosophical views of the brand. For the brand to w...
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Makrand Bhave
| Answered
| 7 months ago
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Ujval! Well said ... Relationship.. that is what makes the experience wholesome! Thanks a lot for such simple words that are very meaningful! :)
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ujjval jain
| Answered
| 7 months ago
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What i could feel over this..in shortest terms...its a close relationship...between humans and an other "something"--in business terms-"an other" of some commercial value...
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Satwinder Singh
| Answered
| 2 years ago
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The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I...
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Answer: "What is a 'BRAND EXPERIENCE?" deleted from your view.
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(rate this)
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1
Creating loyalty on virtual world
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Savita Dalvi
| Added idea
"Creating loyalty on virtual world"
| 2 years ago
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Actually there is far more to the Web than just being the Web. Infact the Web is only one component of a ubiquitous network of communication, interaction and information which one can share with the world. While many of us are aware of the bigger...
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Ideate: "How technology can be involved in creating a great Brand experience?" deleted from your view.
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(rate this)
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1
consummer needs should be addressed
2
Shift from channel-centric to customer-centric mindset
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M. Prabhakar Rao
| Added idea
"Give focussed attention to every customer!"
| 2 years ago
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As every customer is as important as every other customer, give focussed attention to each customer to gain insights on the needs and wants of him/her and try to meet them.
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malladi madhukumar
| Added idea
"consummer needs should be addressed "
| 2 years ago
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THE RECESSION, JOLT TO JOB MARKETS MADE ONCE FREE SPENDING CLASS SPEND THRIFT lOOKING FOR VALUE FOOR EVERY RUPEE THEY SPEND. WE SHOULD CONVINCE THE CUSTOMER THAT HE IS GETTING UTILITIES aND PRODUCTS AT REASONABLE RATES.
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Piyush Jain
| Supported idea
"Shift from channel-centric to customer-centric mindset"
| 2 years ago
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I support your thought when you move from being channel-centric to customer-centric in your approach. But it would be a gross mistake by the brand manager, if he stops there and does not think more. This is because no consumer today would like to...
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Ideate: "What retailers and brands must do in 2010 in order to make customer buying?" deleted from your view.
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(rate this)
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1
Mobile Coupon
2
Multimedia messaging
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Jambu Iyer
| Supported idea
"Multimedia messaging"
| 3 years ago
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i feel blatant Messaging will not be of any help............it becomes too intrusive and a nuisance.......
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Arvind Shastry
| Added idea
"Multimedia messaging"
| 3 years ago
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Multimedia messages can also help brands to convey information in an interactive way. Mobile content push should be done where banners, music and video content is pushed to phones depending upon the time place customers are into.
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Pradeep Bhargava
| Supported idea
"Mobile Coupon"
| 3 years ago
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There are a couple of new products in the market a) which support barcode in mobile b) Autheticate communication from mobile, including sms without storing in the data. The development in this space shall now move fast including the...
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Ideate: "How brands can utilize mobile as a mean to connect with customers." deleted from your view.
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(rate this)
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For about 2.5 yrs I've worked as copywriter but now i want to switch to branding which is thoroughly a marketing job. Without any experience in marketing or branding how hard is this for me to change...
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JOGINDER SINGH CHANDNANI
| Answered
| 1 year ago
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Changing a profile can lead to many problems, but it can also be a good learning experience. Because you will be shifting your interests to different field. I am a Marketing guy if I generate interest in Finance. Then I need to look at the basics...
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Vipin Bhasin
| Answered
| 1 year ago
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Priyanka Experience always help us to do our specific work with more convenient way.. But our attitude and hard work allow us to do any work with more interesting way. If you want to shift your work profile you can. And your existing experience...
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Bharath Kumar
| Answered
| 1 year ago
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Asking me its a bit difficult to change a job in a different field altogether.....as the experience of yours 2.5 yrs will not count in marketing or the branding job, but your copywriting skills can be helpful to prepare Brand engagement content...
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Answer: "How complicated it is to change a profile after spending spending reasonable time in it?" deleted from your view.
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