Posted in Community :
Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals
Brand experience: Inspiring your customers
Tags :
Branding experience, branding, marketing, consumer experience,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
|
|
Follow this Topic |
more actions >>
|
About "Brand experience: Inspiring your customers" topic:
A successful brand is more than a logo or a tagline. It is an experience that delights and inspires your customers, wherever they find it. Millions have been spent in this regard to develop effective brand experience to reach the consumer in their "passive" preshopping mode. It is really important to hold a consumer's interest and delivering compelling imagery and messages to create a brand in the mind of consumers. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth.
So, here we shall discuss on how a brand experience should be created in the market & and how marketers should focus in enhancing a brand experience for a particular product.
2 debates
, 5 idea contests
, 2 question
on topic: "Brand experience: Inspiring your customers"
Prev1NextShowing 1 - 7 of 7
|
(rate this)
|
|
Yes
|
16
|
VS |
9
|
No
|
 |
NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Yes"
| 1 year ago
|
|
yes it is right Mr.Himanshu, the word of mouth comes from good experience/preference on a particular brand. It motivates the customers for repeat purchase and that creates loyalty.
|
|
 |
Pradeep Goel
| Argues in support of
"No"
| 2 years ago
|
|
Change.People yearn for change.It is very difficult to stay loyal to a brand for a very long time. There would be times,when a person,based on the projections before him,might consider changing his loyal brand.
|
|
 |
Himanshu Jha
| Argues in support of
"Yes"
| 1 year ago
|
|
It is only brand experience which will lead to word of mouth publicity for the brand and help in repetitive sales.
|
|
Debate: "Can a great brand experience ensure true customer loyalty?" deleted from your view.
|
(rate this)
|
1
Product plays a major role
2
Communication, Identification and Utility
|
|
Nadia
| Added idea
"Brand marketing and Catergory specific Exposure "
| 2 years ago
|
|
Brand marketing and Catergory specific Exposure
|
|
|
|
NATTERAJA R. ARIKRISHNAN
| Supported idea
" Product plays a major role"
| 2 years ago
|
|
PRODUCT QUALITY is first and this concept will be accepted by all those who are making rational purchase decision aiming at the product's worthiness, quality, durability and life period. These parameters will not appear in the minds of the people...
|
|
 |
George Varghese
| Supported idea
" Product plays a major role"
| 2 years ago
|
|
The product itself is the main item. Durability is the main factor of a product. Advertisements, customer care and after sale services will keep the product name in the air which can help the further marketing of the brand.
|
|
Ideate: "What are the factors involved in creating a brand experience?" deleted from your view.
|
(rate this)
|
As can be seen brands can be seen in a number of different lights - as relationships, as personalities, as an image, as a set of values. These are philosophical views of the brand. For the brand to w...
 |
Makrand Bhave
| Answered
| 4 months ago
|
|
Ujval! Well said ... Relationship.. that is what makes the experience wholesome! Thanks a lot for such simple words that are very meaningful! :)
|
|
 |
ujjval jain
| Answered
| 4 months ago
|
|
What i could feel over this..in shortest terms...its a close relationship...between humans and an other "something"--in business terms-"an other" of some commercial value...
|
|
 |
Satwinder Singh
| Answered
| 2 years ago
|
|
The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I...
|
|
Answer: "What is a 'BRAND EXPERIENCE?" deleted from your view.
|
(rate this)
|
1
Creating loyalty on virtual world
 |
Savita Dalvi
| Added idea
"Creating loyalty on virtual world"
| 2 years ago
|
|
Actually there is far more to the Web than just being the Web. Infact the Web is only one component of a ubiquitous network of communication, interaction and information which one can share with the world. While many of us are aware of the bigger...
|
|
Ideate: "How technology can be involved in creating a great Brand experience?" deleted from your view.
|
(rate this)
|
1
consummer needs should be addressed
2
Shift from channel-centric to customer-centric mindset
 |
M. Prabhakar Rao
| Added idea
"Give focussed attention to every customer!"
| 1 year ago
|
|
As every customer is as important as every other customer, give focussed attention to each customer to gain insights on the needs and wants of him/her and try to meet them.
|
|
|
|
malladi madhukumar
| Added idea
"consummer needs should be addressed "
| 2 years ago
|
|
THE RECESSION, JOLT TO JOB MARKETS MADE ONCE FREE SPENDING CLASS SPEND THRIFT lOOKING FOR VALUE FOOR EVERY RUPEE THEY SPEND. WE SHOULD CONVINCE THE CUSTOMER THAT HE IS GETTING UTILITIES aND PRODUCTS AT REASONABLE RATES.
|
|
 |
Piyush Jain
| Supported idea
"Shift from channel-centric to customer-centric mindset"
| 2 years ago
|
|
I support your thought when you move from being channel-centric to customer-centric in your approach. But it would be a gross mistake by the brand manager, if he stops there and does not think more. This is because no consumer today would like to...
|
|
Ideate: "What retailers and brands must do in 2010 in order to make customer buying?" deleted from your view.
|
(rate this)
|
1
Mobile Coupon
2
Multimedia messaging
|
|
Jambu Iyer
| Supported idea
"Multimedia messaging"
| 3 years ago
|
|
i feel blatant Messaging will not be of any help............it becomes too intrusive and a nuisance.......
|
|
 |
Arvind Shastry
| Added idea
"Multimedia messaging"
| 3 years ago
|
|
Multimedia messages can also help brands to convey information in an interactive way. Mobile content push should be done where banners, music and video content is pushed to phones depending upon the time place customers are into.
|
|
 |
Pradeep Bhargava
| Supported idea
"Mobile Coupon"
| 3 years ago
|
|
There are a couple of new products in the market a) which support barcode in mobile b) Autheticate communication from mobile, including sms without storing in the data. The development in this space shall now move fast including the...
|
|
Ideate: "How brands can utilize mobile as a mean to connect with customers." deleted from your view.
|
(rate this)
|
For about 2.5 yrs I've worked as copywriter but now i want to switch to branding which is thoroughly a marketing job. Without any experience in marketing or branding how hard is this for me to change...
 |
JOGINDER SINGH CHANDNANI
| Answered
| 1 year ago
|
|
Changing a profile can lead to many problems, but it can also be a good learning experience. Because you will be shifting your interests to different field. I am a Marketing guy if I generate interest in Finance. Then I need to look at the basics...
|
|
 |
Vipin Bhasin
| Answered
| 1 year ago
|
|
Priyanka Experience always help us to do our specific work with more convenient way.. But our attitude and hard work allow us to do any work with more interesting way. If you want to shift your work profile you can. And your existing experience...
|
|
 |
Bharath Kumar
| Answered
| 1 year ago
|
|
Asking me its a bit difficult to change a job in a different field altogether.....as the experience of yours 2.5 yrs will not count in marketing or the branding job, but your copywriting skills can be helpful to prepare Brand engagement content...
|
|
Answer: "How complicated it is to change a profile after spending spending reasonable time in it?" deleted from your view.
Prev1NextShowing 1 - 7 of 7
Other knowledge matching "Brand experience: Inspiring your customers" topic
|
Activity:
1604 referals
,
19 arguments,
259 views
|
|
We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many......
|
|
Activity:
565 referals
,
22 comments,
277 views
|
|
I NSPIRATION GEMS Your life today is the result of your attitudes and choices in the past. Your life tomorrow will be the result of your attitudes and choices today! This is a story of an elderly carpenter who had been working for a contractor for many many years. He had built many beautiful houses but now as he was getting old, he wanted to retire and lead a leisurely life with his family. So, he goes to the contractor and tells him about his plan of retiring. The contractor feels sad at the prospect of losing a good worker but agrees to the plan because the carpenter had indeed become too fragile for the tough building work. But as a last request, he asks the old carpenter to construct just one last house. The old man agrees and starts working but his heart was not in his work any more. He had lost the motivation towards work. So, he resorted to shoddy workmanship and constructed the house half-hearted. After the house was built, the contractor handed over the front...
|
|
Activity:
13 referals
,
7 comments,
62 views
|
|
Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste main party (New Year party with economy Price)” Advertisement Link: - http://www.youtube.com/watch?v=XZ0ps34UcWU Television commercial has already been...
|
|
|
Activity:
10 referals
,
0 comments,
223 views
|
|
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new body spray brand ”Fogg” for men and television commercial has already been released with good concept where no any other body spray brands have not been released advertisement yet. So, it can say that it will be U.S.P of ‘’Fogg”. Brand: - Fogg (Body Spray) Punch line: - Phir Khattam (Again...
|
|
Activity:
2 referals
,
3 arguments,
41 views
|
|
It is very risky to countinue vs It is an Aim
|
Also check out www.sapjobsbangalore.com
Spring Core Jobs in India
Enterprise Java Beans (EJB) Jobs in India
Enterprise Java Beans (EJB) Jobs in India
Similar Topics
Consider some of the major brand short falls that have taken place lately....
2 insight
, 3 debates
, 3 idea contests
Starting with a definition of branding which is very important in today's...
1 trends
, 4 insight
, 4 debates
, 5 question
More and more cosumers are turning to be brand conscious. Consumers prefers...
1 insight
, 9 debates
, 11 idea contests
, 2 question
How a brand can be at the centre of the consumer experience. Creating a...
1 trends
, 3 debates
, 2 idea contests
, 2 question
2 debates
, 3 idea contests
, 1 question
Sponsored Jobs
