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Branding Your Business

Tags : company branding, corporate branding, Business branding, business marketing, business, Brand building, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry : Advertising/PR/MR/Events
Functional Area : Branding
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About "Branding Your Business" topic:

As the title indicates, business owners who wish to develop their brand. Branding Your Business provides a comprehensive analysis of branding from its very basics to the industry's more complex, psychoanalytical nuances. By building on the fundamentals, the components and benefits of branding for independently owned businesses that don't necessarily have the financial resources to hire outside experts. From simple advice on telephone etiquette to branding strategies that cater to the five human senses, so how and why branding can work for everyone who is honest with themselves, their employees, and their customers. What are your views on this.

4 insight , 4 debates , 6 idea contests , 3 question on topic: "Branding Your Business"
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Will business ideas and opportunity portal like http://www.businesspitara.com work in India.  This provide details of various business opportunties available along with investoers contact etc.
Siva Subramanian  |  Answered  |  2 years ago
Branding your Business would definitely work in the industries which are yet to mature completely and their product / service offerings have still not become commodities. For example, in the technology business, customer still value their network...
Kiran Jain  |  Answered  |  2 years ago
It is just a online version of Franchise World...or Yellow pages. To add value you will have to create a platform where you will have to bring the Ideas and Investments together. Today we see reality shows which is encouraging entreprenuership...
 
 
Answer: "Will this concept work in india?" deleted from your view.
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Shrikant Chaudhari  |  Argues in support of  "Yes"  |  1 year ago
Yes it can, rebranding is done to take the company to the next level. Airtel is really doing good, after its rebranding. It has come up with new products and new schemes....
Himanshu Gaur  |  Argues in support of  "No"  |  1 year ago
As very recently Airtel has got change in its LOGO and gone through an surprising rebranding. Due to this the positioning of the same brand been affected as the customer is having its old picture in his mind.
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Purushothaman  |  Argues in support of  "No"  |  1 year ago
Till now, So many brands are suffering that they lost loyal customers.   What is the reason behind your arguments?
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Debate: "Are Brands really trust worthy for Customers? " deleted from your view.
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laxmikant mulgir  |  Answered  |  1 year ago
Brand has to  fully or overall satisfy the customer like in terms of aesthetically,  emotionally,supply,prestige financial way.it must be unique in its own way.WHILE DEVELOPING A NEW BRAND A POINT TO BE CONSIDERED IS when it is placed with its...
Mahesh Girijan  |  Answered  |  1 year ago
Brand value is nothing but how the customers value the brand, which ultimately is how they value the product. The customers' preferences towards brand can be categorised into two domains; functional and emotional. There are customers who prefer...
 
 
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Is Consumer Brands getting much response from TV, Print ads? 
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 Other ways of brand promotion
Anand Arora  |  Argues in support of  "Is Consumer Brands getting much response from TV, Print ads?"  |  1 year ago
I certainly believe TV ads are the key drivers for inducing a brand perception in the minds of consumer. A catchy slogan, a nice story around the ad, some funny video or even an ad song can catch up a consumer mind and during the time of purchase,...
Greeshma Reddy  |  Argues in support of  "Other ways of brand promotion"  |  1 year ago
These days brand promotion is much happening on web. I agree that TV Print Ads has good response and ruling for years but now things have changed and more business is happening on Internet. So I can say that Online brand promotions are emerging...
Hari  |  Argues in support of  "Is Consumer Brands getting much response from TV, Print ads?"  |  2 years ago
Is print, TV ads is 100% guarantee of true sales or only brand building? India's biggest brands are in mood of battle to promote their brands on TV & print. You have seen some controversial ads of some consumer brands, are they want to get special...
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Some times even without intension, due to a single praise or a simple word from the boss competition is created between employees, is this beneficial for the organization? How can we check that the P...
Moparthi Sai Ramya Sree  |  Answered  |  1 year ago
yes it is needed but the competition must be in a healthy manner if it is not in that way then definitely the people will suffer with egos and they did not perform better and unnecessary disputes will be happen and the proper solutions for the...
dhawal musale  |  Answered  |  1 year ago
todays world represents cut throat compitition, from starting itself we face competition. people are so much used to this that they even compete among there children which have created lots of social problems among them. it is not necessary to...
Kriti Das  |  Answered  |  2 years ago
When employees get too comfortable in their jobs, there is a tendency to coast along without necessarily working at their best level. Having to prove ourself against some tough competition is going to put us on high alert as far as our attitude...
 
 
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Online Brand Reputation Management I have a website which provide a platform to my potential clients or customers or consumers or associates to reach me but that is not enough. I have presence over internet – largest market place but getting short number of traffic or maximum un-relevant traffic than what to do. Next step : I have gone through SEO, now I have getting better traffic on my website, better number of business leads; I have got good Page Rank as well but still not satisfied. This is not the limit than what to do next. Yes.. I am getting traffic and business both but some question always disturbs my mind.   How can I prove to visitors that I am more reliable than my competitors? ...
 
 
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Business Etiquettes and Manners- Dress-   Dress conservatively, well fitting, cleaned pressed, polished shoes. No excess jewelry, tight or revealing cloths, strong perfumes. Communication- Reply mails within one or two days. Be concise, respond likewise, follow spelling and grammar. Prefer lowercase, avoid abbreviations. Parties- Smile, make eye contact, break out comfort zone and go out of your circle. Introduce yourself first, keep business cards ready, do not criticize. Phone calls- Call during business hours preferably, ask if it is good time to talk. Call back the missed calls immediately, be concise, use vibration mode when needed. Office- Be polite, courteous, respectful, do not pilf...
Ramakrishna Perumal  |  Commented  |  2 years ago
Very Good information for all kinds of people not only for business.
Mangala Shetty  |  Commented  |  2 years ago
Thanks for reminder dose, its required some time..
 
 
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In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn t just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today s online, virtual, and individual age. It is becoming increasingly essential and is the key to person...
Viktor Stephen  |  Commented  |  2 years ago
Nice artice, but bad formatting. Next time try a bigger font size and more spacing.
Kujnish Vashisht  |  Commented  |  3 years ago
Good one. I am saving it to read it again
 
 
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Many times I am asked the question, “What can I do to let people know more about my business and what I do?” One of the greatest tools at the disposal of the business professional today is their brand. Webster defines a brand as a mark used to identify. So I guess the question would be, what identifies you with your prospective customers? There are many different types of brands. In this particular article we will focus more on the business brand. Let’s talk about business branding. This is where you, as the business owner or manager, are sending a message to the community about who you are as a business and what your and your business can provide. There are three key points that are signif...
Viktor Stephen  |  Commented  |  3 years ago
Nice article. It's fundamental to establish and maintain relationships. Giving back adds value to relationships.
 
 
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