Branding Your Business
Tags :
company branding, corporate branding, Business branding, business marketing, business, Brand building, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Branding Your Business" topic:
As the title indicates, business owners who wish to develop their brand. Branding Your Business provides a comprehensive analysis of branding from its very basics to the industry's more complex, psychoanalytical nuances. By building on the fundamentals, the components and benefits of branding for independently owned businesses that don't necessarily have the financial resources to hire outside experts. From simple advice on telephone etiquette to branding strategies that cater to the five human senses, so how and why branding can work for everyone who is honest with themselves, their employees, and their customers. What are your views on this.
4 insight
, 4 debates
, 6 idea contests
, 3 question
on topic: "Branding Your Business"
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Will business ideas and opportunity portal like http://www.businesspitara.com work in India. This provide details of various business opportunties available along with investoers contact etc.
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Siva Subramanian
| Answered
| 3 years ago
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Branding your Business would definitely work in the industries which are yet to mature completely and their product / service offerings have still not become commodities. For example, in the technology business, customer still value their network...
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Kiran Jain
| Answered
| 3 years ago
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It is just a online version of Franchise World...or Yellow pages. To add value you will have to create a platform where you will have to bring the Ideas and Investments together. Today we see reality shows which is encouraging entreprenuership...
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Answer: "Will this concept work in india?" deleted from your view.
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Yes
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No
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Shrikant Chaudhari
| Argues in support of
"Yes"
| 2 years ago
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Yes it can, rebranding is done to take the company to the next level. Airtel is really doing good, after its rebranding. It has come up with new products and new schemes....
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Himanshu Gaur
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"No"
| 2 years ago
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As very recently Airtel has got change in its LOGO and gone through an surprising rebranding. Due to this the positioning of the same brand been affected as the customer is having its old picture in his mind.
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Debate: "Can change in branding bring an appropriate revolution in business growth" deleted from your view.
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Yes
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Purushothaman
| Argues in support of
"No"
| 2 years ago
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Till now, So many brands are suffering that they lost loyal customers. What is the reason behind your arguments?
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Debate: "Are Brands really trust worthy for Customers? " deleted from your view.
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laxmikant mulgir
| Answered
| 2 years ago
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Brand has to fully or overall satisfy the customer like in terms of aesthetically, emotionally,supply,prestige financial way.it must be unique in its own way.WHILE DEVELOPING A NEW BRAND A POINT TO BE CONSIDERED IS when it is placed with its...
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Mahesh Girijan
| Answered
| 2 years ago
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Brand value is nothing but how the customers value the brand, which ultimately is how they value the product. The customers' preferences towards brand can be categorised into two domains; functional and emotional. There are customers who prefer...
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Answer: "how to develop brand value for new entrants in the market? " deleted from your view.
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Is Consumer Brands getting much response from TV, Print ads?
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Other ways of brand promotion
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Anand Arora
| Argues in support of
"Is Consumer Brands getting much response from TV, Print ads?"
| 2 years ago
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I certainly believe TV ads are the key drivers for inducing a brand perception in the minds of consumer. A catchy slogan, a nice story around the ad, some funny video or even an ad song can catch up a consumer mind and during the time of purchase,...
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Greeshma Reddy
| Argues in support of
"Other ways of brand promotion"
| 2 years ago
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These days brand promotion is much happening on web. I agree that TV Print Ads has good response and ruling for years but now things have changed and more business is happening on Internet. So I can say that Online brand promotions are emerging...
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Hari
| Argues in support of
"Is Consumer Brands getting much response from TV, Print ads?"
| 3 years ago
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Is print, TV ads is 100% guarantee of true sales or only brand building? India's biggest brands are in mood of battle to promote their brands on TV & print. You have seen some controversial ads of some consumer brands, are they want to get special...
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Debate: "Print, TV, Radio or other ways of brand promotion " deleted from your view.
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Some times even without intension, due to a single praise or a simple word from the boss competition is created between employees, is this beneficial for the organization? How can we check that the P...
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Moparthi Sai Ramya Sree
| Answered
| 2 years ago
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yes it is needed but the competition must be in a healthy manner if it is not in that way then definitely the people will suffer with egos and they did not perform better and unnecessary disputes will be happen and the proper solutions for the...
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dhawal musale
| Answered
| 2 years ago
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todays world represents cut throat compitition, from starting itself we face competition. people are so much used to this that they even compete among there children which have created lots of social problems among them. it is not necessary to...
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Kriti Das
| Answered
| 3 years ago
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When employees get too comfortable in their jobs, there is a tendency to coast along without necessarily working at their best level. Having to prove ourself against some tough competition is going to put us on high alert as far as our attitude...
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Answer: "Is a need to create Competition between employees necessary to achieve better result at work place?" deleted from your view.
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Online Brand Reputation Management I have a website which provide a platform to my potential clients or customers or consumers or associates to reach me but that is not enough. I have presence over internet – largest market place but getting short number of traffic or maximum un-relevant traffic than what to do. Next step : I have gone through SEO, now I have getting better traffic on my website, better number of business leads; I have got good Page Rank as well but still not satisfied. This is not the limit than what to do next. Yes.. I am getting traffic and business both but some question always disturbs my mind. How can I prove to visitors that I am more reliable than my competitors? ...
Insight: "Online Brand Reputation Management" deleted from your view.
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Business Etiquettes and Manners- Dress- Dress conservatively, well fitting, cleaned pressed, polished shoes. No excess jewelry, tight or revealing cloths, strong perfumes. Communication- Reply mails within one or two days. Be concise, respond likewise, follow spelling and grammar. Prefer lowercase, avoid abbreviations. Parties- Smile, make eye contact, break out comfort zone and go out of your circle. Introduce yourself first, keep business cards ready, do not criticize. Phone calls- Call during business hours preferably, ask if it is good time to talk. Call back the missed calls immediately, be concise, use vibration mode when needed. Office- Be polite, courteous, respectful, do not pilf...
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Ramakrishna Perumal
| Commented
| 3 years ago
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Very Good information for all kinds of people not only for business.
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Mangala Shetty
| Commented
| 3 years ago
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Thanks for reminder dose, its required some time..
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Insight: "Business Etiquettes" deleted from your view.
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In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn t just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today s online, virtual, and individual age. It is becoming increasingly essential and is the key to person...
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Viktor Stephen
| Commented
| 3 years ago
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Nice artice, but bad formatting. Next time try a bigger font size and more spacing.
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Kujnish Vashisht
| Commented
| 4 years ago
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Good one. I am saving it to read it again
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Insight: " Authentic Personal Branding" deleted from your view.
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Many times I am asked the question, “What can I do to let people know more about my business and what I do?” One of the greatest tools at the disposal of the business professional today is their brand. Webster defines a brand as a mark used to identify. So I guess the question would be, what identifies you with your prospective customers? There are many different types of brands. In this particular article we will focus more on the business brand. Let’s talk about business branding. This is where you, as the business owner or manager, are sending a message to the community about who you are as a business and what your and your business can provide. There are three key points that are signif...
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Viktor Stephen
| Commented
| 4 years ago
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Nice article. It's fundamental to establish and maintain relationships. Giving back adds value to relationships.
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Insight: "The Power of the Brand" deleted from your view.
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197 referals
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...
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Nicholas Carr's article "IT Doesn't Matter" (Harvard Business Review, May 2003) challenges the value proposition for IT. He argues that as companies become more dependent on IT for their day-to-day operations, so the emphasis switches to managing availability, reliability and security. As such, businesses should manage IT as a commodity. Do you subscribe to the Carr view? Do you align IT with the business in a purely supportive role? But innovations within IT continue to create possibilities and options for businesses that did not exist before. But where IT engages the business, pro actively and as an equal, companies will be able to continue to deliver strategic advantage through IT. The following will be useful in assessing the level of business engagement: - to whom does the IT function report in your business? For example, the Board (where the CIO/IT director is a Board member), the CEO (who has a business development focus), the COO (who has a business operations focus) or the...
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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"2 bananas cost 50 cents, banana dessert costs 10 dollars" Marketing is story-telling of any selling proposition beyond the obvious. A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly. Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas. Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must work well for them, and it must look good. This is what marketing is. You can read the complete article here. What do you think?...
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Leading recruitment Firm
We provide manpower resources to companies and organizations in India and abroad. We aim at providing prompt, qualitative and cost effective end to end manpower solutions for our clients. Over the year’s experience, Delphic Consultants a division of Delphic Technologies Pvt. Ltd., has grown fast......
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