Branding Your Business
Tags :
company branding, corporate branding, Business branding, business marketing, business, Brand building, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Branding Your Business" topic:
As the title indicates, business owners who wish to develop their brand. Branding Your Business provides a comprehensive analysis of branding from its very basics to the industry's more complex, psychoanalytical nuances. By building on the fundamentals, the components and benefits of branding for independently owned businesses that don't necessarily have the financial resources to hire outside experts. From simple advice on telephone etiquette to branding strategies that cater to the five human senses, so how and why branding can work for everyone who is honest with themselves, their employees, and their customers. What are your views on this.
4 insight
, 4 debates
, 6 idea contests
, 3 question
on topic: "Branding Your Business"
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Will business ideas and opportunity portal like http://www.businesspitara.com work in India. This provide details of various business opportunties available along with investoers contact etc.
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Siva Subramanian
| Answered
| 2 years ago
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Branding your Business would definitely work in the industries which are yet to mature completely and their product / service offerings have still not become commodities. For example, in the technology business, customer still value their network...
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Kiran Jain
| Answered
| 2 years ago
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It is just a online version of Franchise World...or Yellow pages. To add value you will have to create a platform where you will have to bring the Ideas and Investments together. Today we see reality shows which is encouraging entreprenuership...
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Answer: "Will this concept work in india?" deleted from your view.
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Yes
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No
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Shrikant Chaudhari
| Argues in support of
"Yes"
| 1 year ago
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Yes it can, rebranding is done to take the company to the next level. Airtel is really doing good, after its rebranding. It has come up with new products and new schemes....
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Himanshu Gaur
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"No"
| 1 year ago
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As very recently Airtel has got change in its LOGO and gone through an surprising rebranding. Due to this the positioning of the same brand been affected as the customer is having its old picture in his mind.
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Debate: "Can change in branding bring an appropriate revolution in business growth" deleted from your view.
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Yes
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No
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Purushothaman
| Argues in support of
"No"
| 1 year ago
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Till now, So many brands are suffering that they lost loyal customers. What is the reason behind your arguments?
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Debate: "Are Brands really trust worthy for Customers? " deleted from your view.
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laxmikant mulgir
| Answered
| 1 year ago
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Brand has to fully or overall satisfy the customer like in terms of aesthetically, emotionally,supply,prestige financial way.it must be unique in its own way.WHILE DEVELOPING A NEW BRAND A POINT TO BE CONSIDERED IS when it is placed with its...
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Mahesh Girijan
| Answered
| 1 year ago
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Brand value is nothing but how the customers value the brand, which ultimately is how they value the product. The customers' preferences towards brand can be categorised into two domains; functional and emotional. There are customers who prefer...
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Answer: "how to develop brand value for new entrants in the market? " deleted from your view.
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Is Consumer Brands getting much response from TV, Print ads?
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Other ways of brand promotion
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Anand Arora
| Argues in support of
"Is Consumer Brands getting much response from TV, Print ads?"
| 1 year ago
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I certainly believe TV ads are the key drivers for inducing a brand perception in the minds of consumer. A catchy slogan, a nice story around the ad, some funny video or even an ad song can catch up a consumer mind and during the time of purchase,...
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Greeshma Reddy
| Argues in support of
"Other ways of brand promotion"
| 1 year ago
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These days brand promotion is much happening on web. I agree that TV Print Ads has good response and ruling for years but now things have changed and more business is happening on Internet. So I can say that Online brand promotions are emerging...
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Hari
| Argues in support of
"Is Consumer Brands getting much response from TV, Print ads?"
| 1 year ago
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Is print, TV ads is 100% guarantee of true sales or only brand building? India's biggest brands are in mood of battle to promote their brands on TV & print. You have seen some controversial ads of some consumer brands, are they want to get special...
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Debate: "Print, TV, Radio or other ways of brand promotion " deleted from your view.
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Some times even without intension, due to a single praise or a simple word from the boss competition is created between employees, is this beneficial for the organization? How can we check that the P...
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Moparthi Sai Ramya Sree
| Answered
| 1 year ago
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yes it is needed but the competition must be in a healthy manner if it is not in that way then definitely the people will suffer with egos and they did not perform better and unnecessary disputes will be happen and the proper solutions for the...
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dhawal musale
| Answered
| 1 year ago
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todays world represents cut throat compitition, from starting itself we face competition. people are so much used to this that they even compete among there children which have created lots of social problems among them. it is not necessary to...
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Kriti Das
| Answered
| 1 year ago
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When employees get too comfortable in their jobs, there is a tendency to coast along without necessarily working at their best level. Having to prove ourself against some tough competition is going to put us on high alert as far as our attitude...
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Answer: "Is a need to create Competition between employees necessary to achieve better result at work place?" deleted from your view.
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Online Brand Reputation Management I have a website which provide a platform to my potential clients or customers or consumers or associates to reach me but that is not enough. I have presence over internet – largest market place but getting short number of traffic or maximum un-relevant traffic than what to do. Next step : I have gone through SEO, now I have getting better traffic on my website, better number of business leads; I have got good Page Rank as well but still not satisfied. This is not the limit than what to do next. Yes.. I am getting traffic and business both but some question always disturbs my mind. How can I prove to visitors that I am more reliable than my competitors? ...
Insight: "Online Brand Reputation Management" deleted from your view.
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Business Etiquettes and Manners- Dress- Dress conservatively, well fitting, cleaned pressed, polished shoes. No excess jewelry, tight or revealing cloths, strong perfumes. Communication- Reply mails within one or two days. Be concise, respond likewise, follow spelling and grammar. Prefer lowercase, avoid abbreviations. Parties- Smile, make eye contact, break out comfort zone and go out of your circle. Introduce yourself first, keep business cards ready, do not criticize. Phone calls- Call during business hours preferably, ask if it is good time to talk. Call back the missed calls immediately, be concise, use vibration mode when needed. Office- Be polite, courteous, respectful, do not pilf...
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Ramakrishna Perumal
| Commented
| 2 years ago
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Very Good information for all kinds of people not only for business.
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Mangala Shetty
| Commented
| 2 years ago
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Thanks for reminder dose, its required some time..
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Insight: "Business Etiquettes" deleted from your view.
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In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn t just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today s online, virtual, and individual age. It is becoming increasingly essential and is the key to person...
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Viktor Stephen
| Commented
| 2 years ago
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Nice artice, but bad formatting. Next time try a bigger font size and more spacing.
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Kujnish Vashisht
| Commented
| 3 years ago
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Good one. I am saving it to read it again
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Insight: " Authentic Personal Branding" deleted from your view.
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Many times I am asked the question, “What can I do to let people know more about my business and what I do?” One of the greatest tools at the disposal of the business professional today is their brand. Webster defines a brand as a mark used to identify. So I guess the question would be, what identifies you with your prospective customers? There are many different types of brands. In this particular article we will focus more on the business brand. Let’s talk about business branding. This is where you, as the business owner or manager, are sending a message to the community about who you are as a business and what your and your business can provide. There are three key points that are signif...
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Viktor Stephen
| Commented
| 2 years ago
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Nice article. It's fundamental to establish and maintain relationships. Giving back adds value to relationships.
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Insight: "The Power of the Brand" deleted from your view.
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Activity:
1604 referals
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259 views
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We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many......
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Yes vs No
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SEO or search engine optimization has become an important part of online trades in the present days. It has become very tricky over time. The largest engines are Google, MSN and Yahoo . To appear in search engines like Google, your internet site must be listed in their listings or directories. Listing any website in these search engines’ directories means that these websites exist. If the website has similar contents when compared to other websites, there are chances of a stiff competition and chances of getting placed in the first few ranks of the search result decreases. But if the website is unique in its content, then without any competition, first rank in the search result is ensured. So, one must optimize a website with unique phrases or keywords in order to get listed in the top of search results. A few years ago, to get top listed, use of META key terms were common but with the technology evolving, it has become complex and tricky to optimize. There are many methods of...
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40 referals
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Discover the Internet Market SEO or Search engine optimization is making use of a broad diversity of methods to advance a web site’s rankings on the result pages of search engines. While SEO certainly is the most required after the marketing services through internet, a lot of people who require it do not know what is involved. There are factually a lot of things that must be done to correctly optimize a web site. The optimization procedure of the web site of your company must commence as rapidly as possible. Claiming the Targeted Traffic The Search engine advertising , or else known as the "pay-per-click" advertising , is the most efficient way of advertising through online when you require arriving at a new market rapidly. Search Engine Marketing (SEM) is a continuing process which needs to monitor for keeping the "cost-per-click" down and the competition on the page ten. Come out from Inbox Chaos The Email marketing technique has now turned out to be the keystone of the CRM...
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13 referals
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Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste main party (New Year party with economy Price)” Advertisement Link: - http://www.youtube.com/watch?v=XZ0ps34UcWU Television commercial has already been...
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