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Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion.
The terms 'below-the-line' promotion or communications refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.
Posted by: Mohit Goel | SEO Consultant
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Off Page Optimization Off Page Optimization is most important phase of Internet Marketing Process. Off Page Process ensuring that your website/brand name has the better visibility as compare to your competitors. Smartly done Off Page Optimization give you chance not to only Internet Traffic while provide strong bonding with existing clients, healthy brand reputation for potential and design a forte of backlinks, Google PageRank, SERP and Strong Brand Image. “I noticed a lot of website that have very good and professionally designed but don’t even in top 10 pages of Google; they don’t have backlinks or may be zero pagerank; as a result, don’t get deserved internet traffic at his site. Proper SEO is solution in this case. Few months or a year later (after completing SEO); most of websites again notice a fall in traffic/relevant business leads because now your competitors are active and pushing you down in search engine. Now what is the solution? Is it again invest on SEO process or...
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