BTL (Below the Line) Advertising and Promotion
Tags :
BTL, Below the Line, Promotion and Advertising
Industry :
Advertising/PR/MR/Events
Functional Area : Communication |
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About "BTL (Below the Line) Advertising and Promotion" topic:
Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion.
The terms 'below-the-line' promotion or communications refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.
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Promotion can be loosely classified as 'above the line' and 'below the line' promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms 'below-the-line' promotion or communications refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods. Some of the ways by which companies do BTL (below the line) promotions are by exhibitions, sponsorship activities, public relations and sales promotions like giving freebie...
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Harender Singh
| Commented
| 1 year ago
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Thanks !!!! ya sure Marketing through Events is also an unconventional Media under BTL Advertising
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Ashish Patel
| Commented
| 1 year ago
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I agree with your point Mr. Singh, we can add event organisation also in this list...
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Yes
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No
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sudhanshu srivastava
| Argues in support of
"Yes"
| 1 year ago
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btl is more cost effective and focussed in the rural market, where lack of literacy/electricity/leisures make conventional channels obsolete
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Debate: "Is Media spend tilting towards BTL Advertising / Promotion" deleted from your view.
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I was in rural part of meerut, a farmer came to Telecom Recharge Shop and asked for top-up coupon of Rs. 50/-, when retailer asked of which company, the farmer couldn't able to tell of which company services he was using. as he is the spender for his family actual users were his children.
Insight: "Consumer Insight" deleted from your view.
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Product promotion to Doctors is moving from professional service representatives to e-mode and doctors are liking it too
Trends: "Future trends in Pharmaceutical product promotion" deleted from your view.
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