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Challenges for Brands
Tags :
Branding problems, branding challenges, Global brands, brand loyalty, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Challenges for Brands" topic:
The challenges facing brand have multiplied in recent times. Brands are often the most valuable assets for companies ranging from Unilever to Nokia. Yet, they can lose their value overnight if not managed carefully. All brands face ongoing challenges from existing and new competitors. What Are Major Challenges With Brand Today? And how to overcome those?
1 insight
, 10 debates
, 1 idea contests
on topic: "Challenges for Brands"
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Yes
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10
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4
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No
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Makrand Bhave
| Argues in support of
"No"
| 2 years ago
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Interesting debate indeed!! Luxury is NICHE and that remains its positioning till the brand or the earth dies its natural death!! So for me a luxury brand may find itself moving slowly off the shelf but with the price point it is at and the...
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santosh kumar
| Argues in support of
"Yes"
| 2 years ago
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The luxury brands command vey high premium or margin, does not get much affected by recession grows with time ( albeit at very low rate) but the segment being very low ( in numbers) the overall gain is still very minuscule.
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 3 years ago
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Yes, they can but one will have to relook at their margins and costs. They will not be able to survive at the premium rates that they are used to. They will gain a lot of loyal customers if their rates are brought down to earth by way of new...
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Debate: "Can luxury brands outclass a struggling global economy? " deleted from your view.
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Debate: "challenge me on any field in ayuveda" deleted from your view.
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repositioning
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2
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3
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re branding
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Sheetal Jadhav
| Argues in support of
"re branding"
| 1 year ago
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In my opinion its a re-branding.This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an...
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parveen kumar
| Argues in support of
"repositioning"
| 1 year ago
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both repositioning and rebranding... the rebranding... of firms new logo also helps it to reposition.. itself and its market..
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Debate: "is airtel practicing repositioning or re branding" deleted from your view.
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1
Brands are facing make or break situation.
2
Buying decision still with customer
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Rakesh Ojha
| Added idea
"Online Reputation Management"
| 1 year ago
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With social media gaining importance, it becomes very important for brands to have online reputation management in place and constantly monitor for social mentions. Consumers have more power in their hands than ever before and it is important to...
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Mohit Goel | SEO Consultant
| Supported idea
"Buying decision still with customer"
| 1 year ago
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Hi Kaliyamurthi, yes.... you are correct. A promotional message from any of social medial (either from brand or form new comer) flash with a sense to "sell" some thing. every body knows that is post/comment/tweet/network update to promote a...
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Rathin Deb
| Supported idea
"Brands are facing make or break situation."
| 1 year ago
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Yes Meena you are right when you say this but at the same time it is happening since there is a huge competition from the International and Indian Brands as well. Naturally it will be a make or break situation for the brands. In this bull fight a...
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Ideate: "What are the challenges from social media to brands?" deleted from your view.
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Yes
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3
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0
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No
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James Masih
| Argues in support of
"Yes"
| 2 years ago
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Yes I agree..... If you can build a good brand image then you will have long-term profit. Normally people who concentrate on profit fail because they forget to build their brand image....... :)
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Debate: "Making a good image of your brand is more important than earning profit." deleted from your view.
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Yes
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2
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0
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No
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Sasi Dash
| Argues in support of
"Yes"
| 2 years ago
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I think yes Brands will be impacted with these scandals, as brands will now get unneccessary attention and that too not a positive one, and may be people are really involve with sentiments a lot and family value a lot, and in this case mostly the...
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Debate: "Tiger Woods punctures Accenture!!" deleted from your view.
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Yes
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7
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6
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No
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Ramgopal
| Argues in support of
"Yes"
| 1 year ago
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The very important aspect is that FSSAct will replace so many different laws related to food itself a big relief for the food indudtry. The present chaotic system will be streamlined. But the only negative point is that it is again handled by the...
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s.baalu
| Argues in support of
"No"
| 1 year ago
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ANY LAW OR RULE WILL BE USEFUL AND SERVE ITS PURPOSE ONLY WHEN IT IS FULLY IMPLEMENTED.
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Ravindra Sharma
| Argues in support of
"No"
| 1 year ago
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Dear Mr Srinivasan, You have aptly informed about FSSAI and its structure. The real issue is if the same set of people who were in someway involved with PFA,54 and other different acts,laws and changes remain involved do you think end results...
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Debate: "will new food safety and standards act 2006 be helpful for food industries?" deleted from your view.
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Are big powers behind the patent struggle
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1
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0
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BAsmati may not be indian after all
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Charles davison
| Argues in support of
"Are big powers behind the patent struggle"
| 2 years ago
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I feel that there is deliberate attempt to take away the patent rights put by India
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Debate: "Basmati’s fragrance did not originate in Indian rice" deleted from your view.
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Global brands
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21
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22
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Local brands
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Nilesh Pawar
| Argues in support of
"Local brands"
| 1 year ago
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The purpose of global brand management is to conceive of and control a brand's global direction, and this is done by defining and communicating the brand's core values. The execution of this communication lies in devising and consistently applying...
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NIRMAL PATEL
| Argues in support of
"Global brands"
| 2 years ago
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According to me, Global Brands having good Quality, Appearance,service so on...because of good R D opportunity ......so better we have to go for localization of global brand............
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Bibhu Prasad Das
| Argues in support of
"Local brands"
| 3 years ago
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Hi Raghavan My views covertly pointed to the NIRMA story, story of AMUL and the rest of the endless list of successful local brands which have assumed Global stature. See again the Thumsup! It wass almost the same time that it appeared in the...
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Debate: "Global brands v/s Local brands" deleted from your view.
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(rate this)
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Yes
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2
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2
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No
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Abhinav Chouhan
| Argues in support of
"Yes"
| 3 years ago
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Brand positioning creates a specific place in the market for your brand and product offerings. It reaches a certain type of consumer or customer and delivers benefits that meet the needs of several key target groups and users. It may be that Dove...
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Sasi Dash
| Argues in support of
"No"
| 3 years ago
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I do not think so if we consider the famous Dove story in which dove was positioned as the soap with no acidic content with it and when they made dish washer then it could not hit the market at all.
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Debate: "Reposiioning and brands" deleted from your view.
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