Posted in Community :
Construction Planning & Management |
Marketing & Branding |
Business & Strategy |
16 more ...
Challenges for Brands
Tags :
Branding problems, branding challenges, Global brands, brand loyalty, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
|
|
Follow this Topic |
more actions >>
|
About "Challenges for Brands" topic:
The challenges facing brand have multiplied in recent times. Brands are often the most valuable assets for companies ranging from Unilever to Nokia. Yet, they can lose their value overnight if not managed carefully. All brands face ongoing challenges from existing and new competitors. What Are Major Challenges With Brand Today? And how to overcome those?
1 insight
, 10 debates
, 1 idea contests
on topic: "Challenges for Brands"
|
(rate this)
|
|
Yes
|
10
|
VS |
4
|
No
|
 |
Makrand Bhave
| Argues in support of
"No"
| 3 years ago
|
|
Interesting debate indeed!! Luxury is NICHE and that remains its positioning till the brand or the earth dies its natural death!! So for me a luxury brand may find itself moving slowly off the shelf but with the price point it is at and the...
|
|
 |
santosh kumar
| Argues in support of
"Yes"
| 3 years ago
|
|
The luxury brands command vey high premium or margin, does not get much affected by recession grows with time ( albeit at very low rate) but the segment being very low ( in numbers) the overall gain is still very minuscule.
|
|
 |
Jaygopal Raghavan
| Argues in support of
"Yes"
| 4 years ago
|
|
Yes, they can but one will have to relook at their margins and costs. They will not be able to survive at the premium rates that they are used to. They will gain a lot of loyal customers if their rates are brought down to earth by way of new...
|
|
Debate: "Can luxury brands outclass a struggling global economy? " deleted from your view.
|
(rate this)
|
Debate: "challenge me on any field in ayuveda" deleted from your view.
|
(rate this)
|
|
repositioning
|
2
|
VS |
3
|
re branding
|
 |
Sheetal Jadhav
| Argues in support of
"re branding"
| 2 years ago
|
|
In my opinion its a re-branding.This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an...
|
|
 |
parveen kumar
| Argues in support of
"repositioning"
| 2 years ago
|
|
both repositioning and rebranding... the rebranding... of firms new logo also helps it to reposition.. itself and its market..
|
|
Debate: "is airtel practicing repositioning or re branding" deleted from your view.
|
(rate this)
|
1
Brands are facing make or break situation.
2
Buying decision still with customer
 |
Rakesh Ojha
| Added idea
"Online Reputation Management"
| 2 years ago
|
|
With social media gaining importance, it becomes very important for brands to have online reputation management in place and constantly monitor for social mentions. Consumers have more power in their hands than ever before and it is important to...
|
|
 |
Mohit Goel | SEO Consultant
| Supported idea
"Buying decision still with customer"
| 2 years ago
|
|
Hi Kaliyamurthi, yes.... you are correct. A promotional message from any of social medial (either from brand or form new comer) flash with a sense to "sell" some thing. every body knows that is post/comment/tweet/network update to promote a...
|
|
 |
Rathin Deb
| Supported idea
"Brands are facing make or break situation."
| 2 years ago
|
|
Yes Meena you are right when you say this but at the same time it is happening since there is a huge competition from the International and Indian Brands as well. Naturally it will be a make or break situation for the brands. In this bull fight a...
|
|
Ideate: "What are the challenges from social media to brands?" deleted from your view.
|
(rate this)
|
|
Yes
|
3
|
VS |
0
|
No
|
 |
James Masih
| Argues in support of
"Yes"
| 2 years ago
|
|
Yes I agree..... If you can build a good brand image then you will have long-term profit. Normally people who concentrate on profit fail because they forget to build their brand image....... :)
|
|
Debate: "Making a good image of your brand is more important than earning profit." deleted from your view.
|
(rate this)
|
|
Yes
|
2
|
VS |
0
|
No
|
 |
Sasi Dash
| Argues in support of
"Yes"
| 3 years ago
|
|
I think yes Brands will be impacted with these scandals, as brands will now get unneccessary attention and that too not a positive one, and may be people are really involve with sentiments a lot and family value a lot, and in this case mostly the...
|
|
Debate: "Tiger Woods punctures Accenture!!" deleted from your view.
|
(rate this)
|
|
Yes
|
7
|
VS |
6
|
No
|
 |
Ramgopal
| Argues in support of
"Yes"
| 2 years ago
|
|
The very important aspect is that FSSAct will replace so many different laws related to food itself a big relief for the food indudtry. The present chaotic system will be streamlined. But the only negative point is that it is again handled by the...
|
|
 |
s.baalu
| Argues in support of
"No"
| 2 years ago
|
|
ANY LAW OR RULE WILL BE USEFUL AND SERVE ITS PURPOSE ONLY WHEN IT IS FULLY IMPLEMENTED.
|
|
|
|
Ravindra Sharma
| Argues in support of
"No"
| 2 years ago
|
|
Dear Mr Srinivasan, You have aptly informed about FSSAI and its structure. The real issue is if the same set of people who were in someway involved with PFA,54 and other different acts,laws and changes remain involved do you think end results...
|
|
Debate: "will new food safety and standards act 2006 be helpful for food industries?" deleted from your view.
|
(rate this)
|
|
Are big powers behind the patent struggle
|
1
|
VS |
0
|
BAsmati may not be indian after all
|
 |
Charles davison
| Argues in support of
"Are big powers behind the patent struggle"
| 3 years ago
|
|
I feel that there is deliberate attempt to take away the patent rights put by India
|
|
Debate: "Basmati’s fragrance did not originate in Indian rice" deleted from your view.
|
(rate this)
|
|
Global brands
|
21
|
VS |
22
|
Local brands
|
|
|
Nilesh Pawar
| Argues in support of
"Local brands"
| 2 years ago
|
|
The purpose of global brand management is to conceive of and control a brand's global direction, and this is done by defining and communicating the brand's core values. The execution of this communication lies in devising and consistently applying...
|
|
 |
NIRMAL PATEL
| Argues in support of
"Global brands"
| 3 years ago
|
|
According to me, Global Brands having good Quality, Appearance,service so on...because of good R D opportunity ......so better we have to go for localization of global brand............
|
|
|
|
Bibhu Prasad Das
| Argues in support of
"Local brands"
| 4 years ago
|
|
Hi Raghavan My views covertly pointed to the NIRMA story, story of AMUL and the rest of the endless list of successful local brands which have assumed Global stature. See again the Thumsup! It wass almost the same time that it appeared in the...
|
|
Debate: "Global brands v/s Local brands" deleted from your view.
|
(rate this)
|
|
Yes
|
2
|
VS |
2
|
No
|
|
|
Abhinav Chouhan
| Argues in support of
"Yes"
| 4 years ago
|
|
Brand positioning creates a specific place in the market for your brand and product offerings. It reaches a certain type of consumer or customer and delivers benefits that meet the needs of several key target groups and users. It may be that Dove...
|
|
|
|
Sasi Dash
| Argues in support of
"No"
| 4 years ago
|
|
I do not think so if we consider the famous Dove story in which dove was positioned as the soap with no acidic content with it and when they made dish washer then it could not hit the market at all.
|
|
Debate: "Reposiioning and brands" deleted from your view.
Other knowledge matching "Challenges for Brands" topic
|
Activity:
197 referals
,
26 comments,
297 views
|
|
A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
|
|
Activity:
241 referals
,
9 comments,
2020 views
|
|
Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...
|
|
Activity:
85 referals
,
18 comments,
243 views
|
|
"2 bananas cost 50 cents, banana dessert costs 10 dollars" Marketing is story-telling of any selling proposition beyond the obvious. A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly. Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas. Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must work well for them, and it must look good. This is what marketing is. You can read the complete article here. What do you think?...
|
|
Activity:
72 referals
,
5 comments,
723 views
|
|
Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
|
|
Activity:
4 referals
,
3 comments,
747 views
|
|
In world of financial engineering , I have this information to share with you . Well the financial risks could be averted by adopting these measures . Have a look at these measures and you will know ..... The concept of livelihood insurance, where contracts will protect individuals from long-term economic risks such as the loss of a paycheck or the depreciation of one's home value. The concept of what he terms "macro markets" - where individuals, corporations, and governments alike can trade or hedge risks associated with the fluctuations in GDP or national incomes. The concept of income-linked loans - where lenders will make loans to governments, corporations or individuals whose repayment terms are tied to the incomes of these entities. Such repayment terms could be a certain percentage of one's income, which would cause the outstanding balance to decline if income levels decline. This would reduce the change of bankruptcies but will also alleviate our fears of taking more risks...
|
Leading Recruitment Firm
Ssles, Sales Manager, Leading Company bangalore, Bangalore
vacancies open With onsite opportunity for Oracle Apps Technical Consultant
Recent Knowledge in Topic (2)
|
|
any person young or old person with a laptop, internet and a mobile connection , can start an... |
|
|
0 referals
1 arguments,
0 views
|
|
|
The switch to private label over branded food is gathering pace in the recession, according to... |
|
|
75 referals
1 comments,
197 views
|
Similar Topics
2 debates
, 2 idea contests
2 insight
, 1 debates
3 insight
, 6 debates
, 7 idea contests
, 2 question
5 insight
, 1 debates
, 1 question
4 insight
, 4 debates
, 6 idea contests
, 3 question
Sponsored Jobs
