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Co-Branding - Beyond Brands....
Tags :
Co-Branding, Branding, Brands, Competition, Strategy, Brand building, Co-Branding beyond brands...
Industry :
Cement, Industrial Products/Heavy Machinery, Hospitals, Pharmaceuticals, Advertising/PR/MR/Events, Hospitality
Functional Area : India, Business Processes, Performance Management, Communication, Growth, Strategy Alignment |
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About "Co-Branding - Beyond Brands...." topic:
Co-branding involves combining two or more well-known brands into a single product. Used properly, it is an effective way to leverage strong brands and has the potential to achieve 'best of all worlds' synergy that capitalizes on the unique strengths of each contributing brand.
Here we will see what are the benefits of co-branding are and how it affects a brand. We will also focus on how important it to have a strategic fit between the "co - brands".
1 insight
, 2 debates
, 2 idea contests
, 1 question
on topic: "Co-Branding - Beyond Brands...."
Prev1NextShowing 1 - 5 of 5
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(rate this)
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1
Get to know your co-branding partner
2
Application - Parasite Marketing!!
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Govinda Agrawal
| Added idea
"Win-Win strategy for both BUT if taken correctly"
| 2 years ago
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CO-BRANDING in today's world is a tool for the brands to increase their brand visibility and credibility. This strategy can be win win for associating brands even if their areas of interest are different. A consumer today has been filled by...
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Jaygopal Raghavan
| Added idea
"Co-branding only with equals"
| 2 years ago
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In todays market place given the time and budget constraints, marketers are eager to co-brand their product with a number of products. This would only prove to be harmful if the other partner is not equal in terms of brand equity and market...
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Shailesh
| Supported idea
"Get to know your co-branding partner"
| 2 years ago
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U r absolutely right...people come up with new ideas to boost the awareness of their brand that they can even use the good will of the other brand in the process and vise versa with the help of co-branding. Sometimes it is because of the...
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Ideate: "What are the aspects that one should consider while co-branding with another product?" deleted from your view.
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(rate this)
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Yes
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44
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8
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No
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Abhijit Anand Prabhudan
| Argues in support of
"Yes"
| 1 year ago
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Co-branding can assist smaller brands to gain visibility. Just see how computer manufacturers use it. acer and lenovo were unknown, but they are now global brands as people know there's intel inside!, similarly HTC smartphone is using google...
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Naushad H.L.
| Argues in support of
"No"
| 2 years ago
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Dear Natteraja, U agree to my argument that CO-BRANDING NEVER HAPPENS between Two Equally Strong Brands... it only happens when One Brand is New weaker to the other... That means im right when I said that it is like TAKING A LIFT ... the Stronger...
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Purvi Ghosh
| Argues in support of
"Yes"
| 2 years ago
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Yes, I agree Co-Branding does help in bettre brand building.Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure. The main advantages are that companies can pool together their resources,...
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Debate: "Can Co-Branding help in better brand building? " deleted from your view.
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(rate this)
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1
Habitat - Co - Existence
2
Find a Partner That Can Offer Resources and Credibility to Your Business
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bharat
| Added idea
"NO"
| 1 year ago
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ARE YOU KNOW WHAT IS HABITAT OF CO EXCISTENCE MUST NEED A SELF CONFIDENCE WHICH SHOW C.M. MODI
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Makrand Bhave
| Supported idea
"Habitat - Co - Existence"
| 2 years ago
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Dear Anurag, Who determines the size of the brand?? A brand is a brand is a brand. What determines the reasons for a handshake between the two is the audiences, positioning and the appeal. If there is a synergy between the two here please go...
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Jayita
| Supported idea
"Habitat - Co - Existence"
| 2 years ago
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I completely agree with you Mr. Bhave. Co-existence is very important when it comes to co-branding. An important example can be association of NOKIA with RELIANCE for their WCDMA (Wideband Code Division Multiple Access) technology, that is a step...
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Ideate: "How to select the most appropriate brand partner?" deleted from your view.
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(rate this)
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Yes
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8
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3
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No
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anurag krishna
| Argues in support of
"No"
| 2 years ago
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see the other aspect !!!!! while micromax is generating good marketing business with mtv and akshay kumar but on the ether hand brand liquidation of mtv and akshay kumar is happening so bassically my point is that in co-branding there should be...
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Dear Brand_Ad, You sound reasonable but I feel you are not informed! The first product of Micromax launched was the Q3 Ezpad which trahsformed into a chat, mail and full qwerty cell phone. A mini computer with max benefits. With MTV they have...
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Absolutely Jayant!! I own a Micromax with a dual sim standby and charge the cell only twice a week :)) I also believe that MTS, the new service provider is also giving out packaged Micromax sets with their talk plans. I think Micromax is going...
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Debate: "Micromax Co-branding with MTV: will this be successfull?" deleted from your view.
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(rate this)
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One way to think about brands is as shorthand for the sum of promises and experiences they represent. By this thinking, cobranding can be considered dual shorthand, representing the new story that emerges when multiple promises are joined together. As the world becomes faster and our window to communicate with our customers grows smaller, cobrands will continue to proliferate in ever-evolving shapes, sizes, and complexities. Unfortunately, when cobranding, marketers tend to overestimate customer understanding of and attention to what a pairing of logos might mean. The primary assumption made in any cobrand is that the target market understands each of the individual brands and what it repre...
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Subramanyan Krishna
| Commented
| 2 years ago
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Hi friends, "COBRANDING DOESNOT MEAN PARTNERSHIP BETWEEN 1 STRONG & 1 WEAK BRAND" I belive Co branding's Core Principle is keeping in mind that end Customers have varies requirements but would like to get the best deal for the value of money...
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James Jeevaraj Moses
| Commented
| 2 years ago
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Having worked on co-branding of a national bank and a national airline with a national news paper chipping in for a year I can state that co-branding is exciting for a period of time and sustaining it is not easy. If competition catches up with...
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jinesh vinayachandran
| Commented
| 2 years ago
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This is an interesting topic in the commercial and advertising sector. Co-Branding is a good thing for products that are lesser identified but have a large market. There may be another advantage for the product that found to be best seller in its...
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Insight: "Think Before You Co-Brand.." deleted from your view.
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