Competing and Winning Customers in a Mature Market
Tags :
IT Sales, Sale IT, Mature Market, IT Selling, IT Marketing, Sales Marketing, Successful sales, Sales success, CRM, Sales Call, IT Services, Global Teams, IT Consulting, Offshoring, Outsourcing, Indian IT industry, IT Industry, Information Technology Industry, IT market, IT outsourcing, Outsourcing services, business process outsourcing, business outsourcing, IT consulting, BPO
Industry :
IT Services, Technology Consulting
Functional Area : Outsourcing, B2B Sales |
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About "Competing and Winning Customers in a Mature Market" topic:
Penetrating mature markets is challenging for SMB companies due to intense competition from enterprises with well-established brands and entrenched customer relationships. But challenging is quite different from impossible, so for companies with a solid value proposition, hard to ignore differentiators, a burning desire to acquire customers, and a willingness to try new approaches, the payoff is worth the effort. By outsourcing one or more functions that have been traditionally held close to the vest by many companies, tremendous and previously elusive benefits may be gained, including objective and actionable market insight, a much clearer vision into immediate and future sales opportunities, and improved and measurable ROI. And they can be accomplished while enhancing the all important brand and customer engagement experience. So what is the thought process that drives vendor-change decisions in the mature market, why outsourcing customer acquisition capabilities is a smart strategic move. So share your views on this.
2 debates
, 1 idea contests
on topic: "Competing and Winning Customers in a Mature Market"
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(rate this)
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This is possible and i have my reasons here.
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Not possible at all for a common man..
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Debate: "Financial Freedom ?? what is this and is this possible ?? how can we achieve this ?? any ideas ??" deleted from your view.
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(rate this)
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1
Heavy promotions
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You Have Already Sold Your Services / Product
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gopal iyer
| Supported idea
"You Have Already Sold Your Services / Product"
| 3 years ago
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I agree with Meher. It is very important to be in touch with our customers and pay attention to them in regular intervals. this would enhance our reputation and we would be their first point of contact whenever they need anything. Also, they can...
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B.Mehernath
| Added idea
"You Have Already Sold Your Services / Product"
| 3 years ago
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Make sure you develop good relationship and personal rapo, keep small things in mind their likes dislikes and meet them accordingly, never discuss only business get involved in other discussions, but make a point that you mention about your...
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Akbarali
| Supported idea
"Heavy promotions"
| 3 years ago
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I DO AGREE WITH YOU BUT ONLY PROMOTIONS WONT HELP THE GROUND LEVLE STAFF MUST BE PREPARED TO IMPLEMENT PROVIDE SERVICE TO CUSTOMER ABOUT THE PROMOS.
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Ideate: "How will you convert prospect customers into Potential buyers??" deleted from your view.
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(rate this)
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New Customers
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17
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28
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Existing Customers
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Shiv Kumar
| Argues in support of
"Existing Customers"
| 2 years ago
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I fully support Srikanth here, statistically speaking, it is 7 times easier to maintain an existing client relation, than to tap a new one. It just makes a good business strategy to try to maintain as many existing clients as you can and...
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Makrand Bhave
| Argues in support of
"New Customers"
| 3 years ago
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Sales is an amazing mix of RETAINING OLD CUSTOMERS ADDING NEW! The ball game in Sales is to think and focus on HOW TO... 1. Increase the chances of old customers buying more 2. Increase the number of clients by adding more These directions...
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Srikanth Sakhumalla
| Argues in support of
"Existing Customers"
| 3 years ago
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Hi Folks, it's quite interesting to see that debates are still coming in through, let me quickly add one more dimension to this! In these tough times, you should really look forward to sell more broadly and deeply into existing accounts as...
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Debate: "Which is more important in case of IT sales new customers or existing?" deleted from your view.
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