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Pleasing the Indian Consumer
Consumer-Centric Holistic Measurement
Tags :
consumer measurement, indian consumer, consumer, indian consumer market, consumer behavior, consumer reviews, consumer price index, consumer marketing, consumer sales, consumer business, consumer market, consumer trends, consumer durables
Industry :
Management & Strategy Consulting, Advertising/PR/MR/Events
Functional Area : Consumer Sales |
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About "Consumer-Centric Holistic Measurement" topic:
Mass media has become increasingly fragmented and viewers engagement levels have decreased. How to measure communication across a number of media vehicles, both analog and digital, to see what works and what doesn�t. Discuss here the consumer centric measurement approach.
2 idea contests
, 2 question
on topic: "Consumer-Centric Holistic Measurement"
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(rate this)
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Effectiveness
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Attitudes And Beliefs
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Jitena Kumar Rawat
| Added idea
"Attitudes And Beliefs"
| 3 years ago
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Neha what you suggested is right but that may be some part of the task, Audiences are not blank sheets of paper on which media messages can be written, members of an audience will have prior attitudes and beliefs which will determine how...
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neha singh
| Supported idea
"Effectiveness"
| 3 years ago
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you can take surveys to get a feel of the audience. take a pilot reading and then add to the rest of the data.
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Ideate: "How should we measure audiences in integrated media world?" deleted from your view.
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(rate this)
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1
Niche Content
2
Demographics
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SUMEET DIKSHIT
| Added idea
"Combination of all"
| 2 years ago
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The content should be in sync with the demographics to make it a hit.Then comes integration and carefull time plan to makemost out of it.
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Shahnawaz Islam
| Added idea
"Demographics"
| 2 years ago
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The entire set of demographic categories, sub-categories should be available to enable any advertiser to choose between media options. The advertiser will want to target specific target group with a given occupation, economic spend, location,...
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Brian Almey
| Supported idea
"Niche Content"
| 3 years ago
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I agree and disagree with this. Yes you would like to target your "Comfort Zone" audience but at the same time you are trying to reach new consumers to inscrease the market share. So while sticking with what works best is safe you really are not...
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Ideate: "Audience Measurement: Important Media Factors to Consider" deleted from your view.
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(rate this)
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How do you measure the returns from advertising when not using new media? Let's say one runs an outdoor advertising campaign while also advertising in different magazines and then running a sales prom...
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sachin
| Answered
| 3 years ago
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The best idea is always feed back forms, where customer has to fill that how he came to know about the adv. When cust is on shop to buy the product comapny can ask him to fill the feedback forms also from internet buying companies always asks to...
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Dayanand Deshpande
| Answered
| 4 years ago
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A combination of the two advertising methodologies would appear to be a good measure. Analyzing website visits is easy, so measuring the visitor numbers over the course of an off-line campaign will indicate it's success or otherwise. It is...
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Answer: "How do you measure advertising ROI?" deleted from your view.
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(rate this)
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Jitena Kumar Rawat
| Answered
| 4 years ago
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Advertising effectiveness can be measured using quantitative and/or qualitative techniques. The way you go about it depends on what you are trying to measure. Are you interested in building broad awareness for your brand? Do you need sales leads...
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Answer: "How do I measure the results of my media advertising campaign?" deleted from your view.
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