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Creating buzz without Advertising
Tags :
buzz, advertising, marketing, promotion
Industry :
Consumer Durables
Functional Area : Branding, Business Processes, Consumer Sales |
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About "Creating buzz without Advertising" topic:
"Survival of the fittest” is often attributed to Darwinism. But more
accurately Charles Darwin was trying to say like "survival of the
flexible" as those species most rewarded with longevity. In all the
midst of an economic crisis that was stacked upon us and on top of that
an environmental crisis, it is this agility that is quickly defining
how business will happen in coming days.
Today we are seeing more and more ads being placed in online medium
than tradional media, everything is done on clicks and not on bricks,
and also people are going for so much cost cutting and innovative ways
such that in future we might not see advertisements at all. So people,
can we create buzz without advertising? lets discuss on this
interesting topic.
Today we are seeing more and more ads being placed in online medium than tradional media, everything is done on clicks and not on bricks, and also people are going for so much cost cutting and innovative ways such that in future we might not see advertisements at all. So people, can we create buzz without advertising? lets discuss on this interesting topic.
6 debates
, 2 idea contests
, 1 question
on topic: "Creating buzz without Advertising"
Prev1NextShowing 1 - 8 of 8
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(rate this)
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Yes
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17
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12
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No
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sampath
| Argues in support of
"Yes"
| 2 years ago
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Advertising is one of the promotional medium to attract sale. Sales follow promotion and therefore a Marketer would prefer spending on a medium that helps him generate leads
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Srijeeta Chattopadhyay
| Argues in support of
"No"
| 2 years ago
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NOT POSSIBLE.In order to create buzz around any product.it is required to make people aware of the that products's existance.spreading awareness about the product is simply not possible without advertising.
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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Yes, it can be. PR and social media are the two key elements to get your message right up front. PR has been the time-tested method for ensuring coverage. Today. we have a lot of digital campaigns happening and the new buzzword is social media....
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Debate: "Can we create buzz around a product without advertising?" deleted from your view.
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(rate this)
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1
Other Promotional Tools
2
Innovation
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Onkar Datt Sharma
| Supported idea
"Reverse Psyche"
| 2 years ago
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But unfortunately that is also a kind of ad. Any kind of communication to the potential consumers is advertising without which it is very difficult for a new product to take of in the market
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Onkar Datt Sharma
| Supported idea
"Innovation"
| 2 years ago
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Any new innovation also needs some kind of publicity/communication to the end user
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Upendra Kulkarni
| Supported idea
"Other Promotional Tools"
| 2 years ago
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Your example for Nano is good thought the idea of using PR,Events and things like that are too costly as much as Ads..dont u think so ?
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Ideate: "How to create buzz without advertising?" deleted from your view.
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(rate this)
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1
Use of publicity techniques as well as viral marketing
2
PR activites & Off The Line Marketing.
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ajay moolankodan
| Added idea
"Best Service"
| 2 years ago
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Well it depends on the product however creating a customer wow which could be in the services provided or the product itself with its value for money is the best way of WOM
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Aravinda Rao
| Supported idea
"Strong PoP activities + Impressive Customer Care"
| 2 years ago
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Absolutely right. People talk about things that they can see. PoP is the biggest key when it comes to consumer goods. Today's genre also looks very deep into customer care. Gone are the days of sell it and forget it.
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NATTERAJA R. ARIKRISHNAN
| Supported idea
" Use of publicity techniques as well as viral marketing "
| 2 years ago
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Face to face personal contacts,interaction,frequent follow-up with the customers. Distributing the products profile and pamphlets, product demo, organizing technical seminars, arranging sales meet for the customers, sending products update and...
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Ideate: "How to create a WOM(word of mouth) for your product?" deleted from your view.
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(rate this)
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Yes
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21
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VS |
9
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No
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sujit singh rathore
| Argues in support of
"Yes"
| 2 years ago
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creative advertising campaign can give an extra edge to the product. it can help to enjoy more time on a perticuler stage of life cycle for example: Nirma washing powder, kayam churn
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Suryakumar Sharma
| Argues in support of
"No"
| 2 years ago
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NATTERAJA R. ARIKRISHNAN Sir, R D requires money and technological advancement in which we are lagging behind say in case of cosmetics and FMCG. All the new products with path breaking ingredients are by MNCs. Even in India its their Indian...
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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PLC helps to know at what stage the product is and what steps should be taken to ensure its vitality in the market. Depending on the stages marketers can use effective ads or other tools to revitalise the stage at which the product is. Ads can be...
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Debate: "Can ads increase the Life Cycle of a product?" deleted from your view.
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(rate this)
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Yes
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14
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VS |
8
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No
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Wim Vincken
| Argues in support of
"No"
| 2 years ago
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You know, I tried to visit the site and it is very slow. And at the end when I finally managed the to access the site, I saw that there were some problems with the site itself (not much, small things, but still it irritates). You must fix those...
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Wim Vincken
| Argues in support of
"Yes"
| 2 years ago
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When you customers do not have internet access and you crate a website for them, that might be a 'little' problem. That said, the issue here is mainly if you need advertisement to get visitors to your websites. The thing is that if you look to...
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Kashif Billal
| Argues in support of
"Yes"
| 2 years ago
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I think, services like Website need not require loads of Publicity. If you have good concept, it will surely work unlike IBIBO.
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Debate: "Is it possible to popularize the website without any advertisement?" deleted from your view.
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(rate this)
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Yes
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43
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VS |
15
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No
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ravindra shrivastava
| Argues in support of
"No"
| 2 years ago
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I, too, was disturbed by the way Google decided to launch Buzz. Unfortunately, I did not realize that using the link at the bottom of the page only removed the Buzz link from the page instead of completely disabling it as I assumed it did. In...
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Pedro Gonzalez Lopez
| Argues in support of
"Yes"
| 2 years ago
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I think Google is already creating buzz...Google concept of concentrating all social media resourced through a single chanel is very good.
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Prarthana Devi
| Argues in support of
"No"
| 2 years ago
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Hi, sonam its really good to see news which most of us even don't know is already getting discussed on social platform like this, and this is the power of social networking which is real time, you'll get to know things as and when it happens, and...
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Debate: "Can Google buzz create buzz in social networking?" deleted from your view.
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(rate this)
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against
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3
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VS |
3
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for
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Ajay Ziz
| Argues in support of
"for"
| 2 years ago
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hammer it in the consumers mind so that he is forced to buy it unconsciously @@
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Ravindra Sharma
| Argues in support of
"against "
| 2 years ago
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Dear Friends!! No Excess can ever be good. Excessive eating at best can cause stomach upset. Excessive advertising asides increasing product cost can hamper quality consonance .
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Debate: "importance of over-advertising " deleted from your view.
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(rate this)
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To take proper decision for their future
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1
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VS |
0
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Waste of time & Resource
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Praveen B.S
| Argues in support of
"To take proper decision for their future"
| 1 year ago
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Dreaming of a successful business venture takes a lot of planning and hard work. No dreams can be achieved in a day. This is what RMP Infotec MLM went through before becoming what it is today. To assure business success, precautionary measures and...
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Debate: "How many days will you survive without RMP Infotec MLM?" deleted from your view.
Prev1NextShowing 1 - 8 of 8
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