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Brand engagement culture
Tags :
Brand Engagement, brand, brand marketing, indian consumer, consumer, consumer behavior, indian consumer market, consumer reviews, consumer price index, consumer marketing, consumer sales, consumer business, consumer market, consumer trends, consumer durables
Industry :
Management & Strategy Consulting, Advertising/PR/MR/Events
Functional Area : Consumer Sales, Branding |
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About "Brand engagement culture" topic:
Brand can be at the centre of the consumer experience. So creating a Culture of Brand Engagement that drives performance, culture, experience and action across all stakeholders, including consumers, channel partners and employees is very important. A brand is what a brand does. Lets share our thoughts about it......
1 trends
, 3 debates
, 2 idea contests
, 2 question
on topic: "Brand engagement culture"
Prev1NextShowing 1 - 8 of 8
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(rate this)
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Yes
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6
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No
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neha singh
| Argues in support of
"Yes"
| 4 months ago
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They are more at the mercy of the occupy movement now.
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Vinoy Scaria James
| Argues in support of
"No"
| 4 months ago
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In a highly competitive market and in times of financial constraint, the brand definitely is not the master.
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Rohit Khanna
| Argues in support of
"Yes"
| 3 years ago
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Yes they are at the consumers mercy becasue mainly whatever the global brands create in the market is for the consumers, so ofcourse they are at the mercy of normal consumer who wants to buy the product. And because there are so much of...
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Debate: "Are global brands at the mercy of the consumer? " deleted from your view.
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(rate this)
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1
Use Appropriate tools
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Creating the brand tribes
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Varun
| Added idea
"Creating the brand tribes"
| 2 years ago
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The best advantage about brands.. esp FMCGs and Consumer products is when u have a cult group... The Brnad tribe... when u have a group of people who not only luvs your brand, butalso promotes it, and gives valuable suggestions to imporve the...
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kasturirangan.r
| Supported idea
"Use Appropriate tools"
| 3 years ago
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Though the result may be delayed,but the word of mouth works a lasting for a brand image. kasturiranga
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Ideate: "Consumers Itching to Talk to Brands" deleted from your view.
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(rate this)
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1
Honesty, Integrity & Right Pricing
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Moving from compliance to trust
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neha singh
| Added idea
"Impossible"
| 4 months ago
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People will keep changing brands out of cost and quality. This is not possible, and it should not be planned for.
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kasturirangan.r
| Supported idea
"Moving from compliance to trust"
| 3 years ago
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From mere compliance it is the the trust with the brands projecting the trust. regs kasturirangan.r
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Makrand Bhave
| Supported idea
"Honesty, Integrity & Right Pricing"
| 3 years ago
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Completely support your idea Mr. Banerjee. A Brand has to stand tall and proud on all its claims and at the same time be affordable for max usage by TA. All attributes that have been built around the brand have to have some emotional connect with...
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Ideate: "How brands can build trust among consumers?" deleted from your view.
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Consumers do not make choices based only on consciuos decisions about a brand's value and functionality, they are also influenced by cultural meanings. Brands tell meaninful stories across all consum...
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neha singh
| Answered
| 4 months ago
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For India, culture means tradition, so they are not. Whereas in the world, culture means keeping up with the latest brand, so brands are culture driven.
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Sunil Bhatt
| Answered
| 4 months ago
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Culture is inversely proportional to brand. As in the early days when person use to go away from the culture and cause harm to society was branded with hot iron on the face so..............
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Answer: "Are brands and culture increasingly co-dependent? Are unconscious decision in consumers' behaviors more & more cultural..." deleted from your view.
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(rate this)
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Brand up
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6
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6
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Brand down
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Anna George
| Argues in support of
"Brand up"
| 1 month ago
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The scope of branding would shoot up at the time of recession because sales and marketing are the two ares which a company can never avoid as the company runs due to these two things. Both marketing and sales would leading to branding...
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neha singh
| Argues in support of
"Brand down "
| 4 months ago
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It means that people will settle for cheaper brands and give up their insistence for branded products.
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AdrianStevens
| Argues in support of
"Brand down "
| 3 years ago
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Branding is the nomenclature component i.e the establishmnet of a mark in ythe process of developing the brand quite popularly confusedwith the act of brand building. In the event of branding marketeers view the activity as being less bang for...
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Debate: "What does recession mean to the branding industry ?" deleted from your view.
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(rate this)
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Is name-gandhi becoming a fashion
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14
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4
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Is name -Gandhi still a Passion
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puneet
| Argues in support of
"Is name-gandhi becoming a fashion"
| 3 months ago
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ya, shameena u had a point nd i really agree to ur point. the term gandhi has been used in many senses today nd jst to make out wrk at large by few people.
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Srinivas suravajhala
| Argues in support of
"Is name -Gandhi still a Passion"
| 4 months ago
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Who is passionate about "Gandhi" these days particularly in India. We are conveniently forgetting the great personality. Some people of this land are not ready to accept him as "father of the nation", some have their objections about Gandhiji,...
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Shameena W.
| Argues in support of
"Is name-gandhi becoming a fashion"
| 4 months ago
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Passion - My goodness me we either got to redefine the term or restudy Gandhi and what he stood for. At least by what tamasha we saw in recent pass in name of Gandhi's way to get ones way thorugh.
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Debate: "Gandhi: A brand the world flaunts!" deleted from your view.
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As brands scramble to define themselves on social networks and connect with their customers, a new survey indicates that what consumers want from brands in this new engagement model is some old fashioned marketing: Good deals and customer service. The results of Razorfish's annual survey of 1,000 'connected consumers' was recently released, and it contains some interesting data. The sample group was about 50/50 male/female and the respondents all live in ten major U.S. cities and cover four major age groups: Based on previous Razorfish consumer research, we have found that these “connected consumers” roughly mirror the U.S. population with broadband access. According to the Pew Internet Ame...
Trends: "Discounts Drive Users to Engage With Brands on Social Networks" deleted from your view.
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(rate this)
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Small business owners have to compete with other merchants, but nobody seems to care, just as long as the distributor gets his product in the store. You never hear about the mom pop store struggling...
Answer: "What happens to the small vendor when the dust settles after these "wars"" deleted from your view.
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