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Creative marketing and promotional efforts in hospitality industry
Tags :
Hotels,restaurants,dining, business lounge, budget hotels, Creative Marketing, Promotional Effort
Industry :
Hospitality
Functional Area : Branding |
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About "Creative marketing and promotional efforts in hospitality industry" topic:
Translating unique and innovative marketing ideas into an actual marketing campaign is quite definitely an art, and new creative marketing ideas start with a spark of imagination. As every industry needs effective marketing and creative ideas to implement them, So share your thoughts on creative marketing and promotional efforts in the hotel industry.
5 insight
, 3 debates
, 5 idea contests
, 2 question
on topic: "Creative marketing and promotional efforts in hospitality industry"
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(rate this)
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Yes
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7
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4
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No
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Most definitely YES!!
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Sulagna Brahma
| Argues in support of
"No"
| 2 years ago
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I don't think it will much attract Indian customers. Indians are not so much aware about the product and its value. It may attract foreign tourists...
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Adesh Dalvi
| Argues in support of
"No"
| 2 years ago
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Adding a spa typically represents a very considerable capital expense and it is labour intensive also. It is usually included in the hotel packages of High end. Therefore dont feel it is still the right time to invest in spa by the Indian hotels....
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Debate: "Will a Spa be able to attract customers In India..?" deleted from your view.
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(rate this)
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1
Provide optimally-priced quality
2
Internet Marketing
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Vinoy Scaria James
| Supported idea
"Acceptable price with high level of service"
| 1 year ago
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But one should also be careful to see that there is over-reduction in the rates as it will affect the services of the company in the long run
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Sourabh Suman
| Added idea
"Acceptable price with high level of service"
| 1 year ago
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Price should be in reach of the targeted customers and service should be better than others.
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selvamani
| Supported idea
"Provide optimally-priced quality"
| 3 years ago
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Yes. Compare the service money is not the matter. But how many hotels they are taking care their guests personally like earlier. In 90's the hospitality staffs not only worked for money they got some satisfaction on duty while serving...
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Ideate: "Hotel Marketing Tips" deleted from your view.
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(rate this)
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1
Joint promotion
2
Creative ads
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Munshi Ramchand
| Added idea
"offer the customer the best service "
| 6 months ago
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There is no bigger advertisement than offering a client the very best service. Even in five starred hotels in India, you can find smelly and dirty cutlery, dirty tables, soiled floors, lizards,cock-roaches and house flies. If you can take effort...
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M Singh
| Supported idea
"Joint promotion"
| 6 months ago
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Firstly, do a self evaluation; is it a 3, 4 or a 5 star property? Being into service industry, it must look into translating its services into some form of tangibles in its communication endeavor. This is good for brand recognition.... Again, i...
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Ideate: "Creative marketing for the HOTEL industry..!!" deleted from your view.
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(rate this)
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Can Travel agents serve as an important source of business referrals for hotel properties. How can we maximize this source? How can we convert this into a potential source of business referrals? Is t...
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Vinod Hyanki
| Answered
| 2 years ago
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I think all the best point have been mentioned but still to add I would say some brochures can be kept with every travel agency. Instead of focus on only few loyal travel agents we broader approach should also be used ,
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Vinoy Scaria James
| Answered
| 1 year ago
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It is crucial that both the hotels and travel agents have to appreciate the need of working in tandem. Self regulgulatory bodies of both should be proactive in seeking the smooth cordination of this partnership. Together we stand to gain...
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Answer: "How can we make optimum use of Travel Agents and Their Referrals to promote our hotel? " deleted from your view.
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(rate this)
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1
Modifying the original plan
2
Anticipate
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Rajat Mittal
| Supported idea
"Modifying the original plan"
| 2 years ago
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I agree to Mr. Ahmed, if we can modify the plan according to the situation it will be of great help.
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Ahmed Sultan, ITC
| Added idea
"Modifying the original plan"
| 2 years ago
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Modifying the original plan to correspond with the existing (or short-term forecasted) demand. Unfortunately, hoteliers have little control on creating additional demand. The current demand will not be like that forever. Therefore, my approach...
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Ideate: "How to turn the troubling trends of hotel Into awesome opportunities?" deleted from your view.
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(rate this)
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1
Different cultures
2
Young Population
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Anurag Dave
| Added idea
"Different cultures "
| 3 years ago
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I think this will be a major factor for the Hotel industry and the tourism, becuase India is so vast and a tourist if he wants to go some place else he just can sit in train and the next morning he will feel like he has come to another country in...
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James Masih
| Added idea
"Young Population "
| 3 years ago
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I think Indian population is right now very young, according to a survey done during the elections it is said that more than 50% of Indian population is less than 30, so this should give a great oppurtunity every industry to set up its base here..
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AKRAM ASLAM
| Supported idea
"Young Population "
| 3 years ago
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YES .. this is right that majority of Indian Population is YOUNG and in future only the young generations are expected to/will innovate the newer means of lifestyles and experiences.. this is a very good oppurtunity for India as its populations...
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Ideate: "What will be the factors that will lead to the growth of Hotel Industry in the coming days?? " deleted from your view.
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(rate this)
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Yes
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15
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4
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No
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Abhijit Anand Prabhudan
| Argues in support of
"Yes"
| 10 months ago
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To a certain extent only, for high end customers, quality of habitability also matters
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JAGADEESAN S
| Argues in support of
"No"
| 10 months ago
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Mainly focused on their corporate body but not for customer.
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Ahmed Sultan, ITC
| Argues in support of
"Yes"
| 2 years ago
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Yes, loyalty programs can improve hotel revenues if they really provide tangible benefits to the frequent travelers. It is important not to deal with the customer as a database record. However with the support of IT, substantial added-value...
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Debate: "Can loyalty programs Improve Hotel Revenues?" deleted from your view.
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(rate this)
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Existing Customers
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3
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3
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New Customers
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Smitha Allen (Rover Holidays Pvt. Ltd)
| Argues in support of
"New Customers"
| 2 years ago
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Hi, This is Smitha here working witha reputed travel agency company, Rover holidays Pvt. Ltd. Since its a recession time, I agree that we should concentrate on extending better services to our existing customers. But at the same time, its more...
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Mohan
| Argues in support of
"Existing Customers"
| 2 years ago
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I firmy belive that we should retain our existing guest ,that is only possible with giving best of best quality services ,moreover contant touch of higher level hotel personnel with the guest should be there .
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Ahmed Sultan, ITC
| Argues in support of
"New Customers"
| 2 years ago
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Without reducing the efforts exerted in retaining the existing customers, the focus should be more on acquiring new customers. In addition to maintaining the constant growth, new customers would maintain the survivability of the business through...
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Debate: "Should Hotels focus more on retaining existing customers or acquiring new customers...??" deleted from your view.
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(rate this)
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Hello Freinds, I would like to share this article with you and hope that you have not made such mistakes.. It’s All About Me Me Me!This is probably the biggest mistake committed by businesses (big AND small) today. It’s a marketing sin. What am I talking about? Focusing on the business instead of the customer... Watch the TV and you’ll see that even multi-national corporations do this and it is nothing more than hot air. Nobody likes a big mouth and this form of marketing is simply corporate bragging and there’s no faster way to turn off your potential customer! But there’s a wickedly easy solution that will stop ‘Me Me Me’ marketing in its tracks and polish it into a client focused work ...
Insight: "Do YOU Make These Hotel Marketing Mistakes?" deleted from your view.
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(rate this)
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It becomes very difficult for a business to succeed if people are not aware of it. It is very necessary to be in the eyes of the customer to get business. So what can be the ways in which we can make...
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PRODIPTO DHAR
| Answered
| 2 years ago
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ORGANISING EXEBITION,INVITE CELEBRATY FOR PARTY ,GIVE DISCOUNTE,ANNOUNSE PAKAGE FOR SIDE SEANES ,TRAVELLING ETC AND DO SOMETHING EXITING TO ATTRACT PEOPLE TOWARD THE HOTEL
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Adesh Dalvi
| Answered
| 2 years ago
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According to me Brochures TV ads Bond with travel agency These can prove as good source of promotion.
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Answer: "What can be the various promotion strategies for hotels.?" deleted from your view.
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