Posted in Community :
Media Mughals
Developing Media Plans
Tags :
developing media, media plans, planning media, media marketing, media business plans, on media, media development
Industry :
Radio, TV & Films
Functional Area : Business models |
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About "Developing Media Plans" topic:
Share developing media, media plans, planning media, media marketing, media business plans, on media, media development
3 idea contests
on topic: "Developing Media Plans"
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Judgment Calls
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Deciding on the medium
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Jitena Kumar Rawat
| Added idea
"Judgment Calls"
| 3 years ago
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believe me this is very important, regardless of what media you have used used, for a given budget, planners must balance five trade offs which are, Reach - where the number of people who will see the ad at least once, frequency -the number of...
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Sudeep Tarafdar
| Added idea
"Deciding on the medium"
| 3 years ago
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According to me most of the time the selection of the core media is fairly predictable, like if the product category is mostly dominated by television and magazines, it's a sure bet that the next year's plan will continue to use the same media....
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Ideate: "Effective Steps to develop your media planning??" deleted from your view.
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1
Media Research
2
Finding out the target group and the one media that hits bulls eye
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Sandeep Kumar Baraik
| Added idea
"Media Research"
| 2 years ago
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Research functionaly add on business analysis,Post release studies, track study … involvement in business unit, strategic planning a best tool for right Media selection and frequency , therefore research is essential.
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Yash Singh
| Supported idea
"Finding out the target group and the one media that hits bulls eye"
| 2 years ago
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Yes i totally agree with you Ms. Sravani, and most of the time it has to be proper branding and which is your target market, and which is the most suitable format for that, with all this data in place it is possible to tap a market base which...
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Sandeep Komarla
| Supported idea
"Media Research"
| 3 years ago
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Media research is very important for any type of media to under stand their customer like and dislikes.Even the customers choice and habits change regularly...so its very imm to do a media research to undersatnd the customer choice better.
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Ideate: "What are the factors that go into media planning and why??" deleted from your view.
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1
Getting right media contacts
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K.MOHAN
| Added idea
"Getting right media contacts"
| 2 years ago
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Dear freinds, all of you in diverse fields. Some of you may be from media also. I am interested in moving with such people to contribute to all forms of print and elctronic media. I am a science buff churning out science articles and science...
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Ideate: "How to get media contacts quickly?" deleted from your view.
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