Posted in Community :
Marketing & Branding |
Retail & Supply Chain Professionals |
Business & Strategy |
2 more ...
Digital and Social media marketing : the Pros and the cons
Tags :
Social media marketing, mobile marketing, digital marketing, SEO, Social networking, networking
Industry :
Advertising/PR/MR/Events, IT Products, IT Services, Consumer Durables
Functional Area : Branding, Business Models, Business Policy, Strategy Execution |
|
|
Follow this Topic |
more actions >>
|
About "Digital and Social media marketing : the Pros and the cons" topic:
E-mail marketing, mobile marketing, marketing through social media : It might sound easy but is not.. There are many things we need to take care of . So let us look into the pros and the cons of the same.
1 trends
, 4 insight
, 4 debates
, 2 idea contests
, 1 question
on topic: "Digital and Social media marketing : the Pros and the cons"
|
(rate this)
|
1
Tough challenge
2
Multidimensional thinking required
 |
Anna George
| Added idea
"Challenging Job - Need to be creative."
| 4 months ago
|
|
There are no drawbacks in social media marketing as it is the easiest way of marketing one's business. From client's side this kind of marketing will give his business world wide visibility, and from the marketing division side, they just need to...
|
|
 |
delphine
| Added idea
"hi"
| 6 months ago
|
|
Hello dear, My name is Miss Delphine. My hobbies are reading, music, watching of movies and playing of basketball. I was impressed when i saw your profile and will like to discuss important matter with you and as well as establish a long lasting...
|
|
 |
manish kumar
| Supported idea
"Tough challenge"
| 1 year ago
|
|
Great Content But Not Read — You may write the best content within those short text updates, but with millions and millions of people on the same social networks your great content may not be read by your target audience because of the intense...
|
|
Ideate: "Drawbacks of Social Media Marketing?" deleted from your view.
|
(rate this)
|
|
SEO
|
2
|
VS |
3
|
Google Adwords
|
 |
manish ray
| Argues in support of
"SEO"
| 2 months ago
|
|
SEO is the winner, since it is organic and people love to visit organic link. If you need instant visitor Adwords is OK.
|
|
 |
Sony Chandran
| Argues in support of
"Google Adwords"
| 8 months ago
|
|
Google Adwords gives you a faster Result, which is very important for any website who would look to position their keywords in the front page of search engines.
|
|
Debate: "Which technique is better to drive traffic to one's website. SEO or Google Adwords?" deleted from your view.
|
(rate this)
|
in Share 21 Twitter’s limited customization abilities are a good thing, many would say, and lagging traffic numbers on sites that allow free-for-all customization (such as MySpace ) might just support that belief. In any case, Twitter does require Tweeters to think outside the box if they want to stand out. And just as with everything you do with your business, it’s important to make an impression. Some of the best Twitter pages, as you would expect, are those of designers, graphic artists, and the like. But you don’t have to be a creative type to make a cool Twitter page. With the abundance of customization tools out there (we’ve listed a few below), it’s never been easier to strut y...
 |
pragati parihar
| Commented
| 9 months ago
|
|
really good i will soon customize my account. thanks for referral
|
|
Insight: "24 Cool Twitter Pages…and How to Rock Your Own! " deleted from your view.
|
(rate this)
|
 |
Virag Shah
| Answered
| 8 months ago
|
|
Welcome Akshay ji. Yes, all company have predefined strategy before execute or choose any social media. Now a days, its called like 360 degree marketing strategy. When any company are doing marketing, promotion or branding, they are doing well...
|
|
 |
akshay raghoji
| Answered
| 8 months ago
|
|
Thanks virag for the comment. Do also think that companies have a predefined strategy for social media?
|
|
Answer: "To what Extent are Indian companies using Social Media for promoting,branding and advertising?" deleted from your view.
|
(rate this)
|
There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums. Forums have a good format of automatic giving your links in your signature. These are really good platforms if used properly. Do not spam. Competitors: Many a times joining competitors is good. Y...
|
|
manish kumar
| Commented
| 7 months ago
|
|
WOW A LOVELY POST TO KNOW EVERY SEO PERSON:)
|
|
 |
Makrand Bhave
| Commented
| 7 months ago
|
|
Pervara, Interaction with a brand on social media platform means time at hand to move away from your social circle and over and above you need the right kind of questions which need to be engaging rather than lengthy and boring! The attention span...
|
|
 |
S. Muralidharan
| Commented
| 7 months ago
|
|
Great insight Ms. Pervera. Only issue here is that, after all, social media is not a robust model to build on acquisition, retention and loyalty, as : (1) you are not owner of the site where you have total control of your business model; (2) you...
|
|
Insight: "Acquisition, Retention, And Building Loyalty In Social Media" deleted from your view.
|
(rate this)
|
|
Yes
|
6
|
VS |
25
|
No
|
 |
Jaygopal Raghavan
| Argues in support of
"No"
| 1 year ago
|
|
Agred that Social media is the next pltform for advertisers but we need to wait and watch the evolvement of this very media.
|
|
 |
Tanmay Gaur
| Argues in support of
"Yes"
| 1 year ago
|
|
Deshpande ji, you may undermine FB and Twitter, but ask the people of Egypt and Arab, these very products ignited the revolution.
|
|
 |
Amrita
| Argues in support of
"No"
| 1 year ago
|
|
I think first of all the companies are overpriced and their valuations are very high.....It's extremely difficult to value social-networking-site companies. But then captured the attention of the U.S. Securities and Exchange Commission. The...
|
|
Debate: "Should one invest their money in social networking sites??" deleted from your view.
|
(rate this)
|
Along with this ofcourse you need to have your brand personality drawn out and well developed so you know how to behave on the Sites. Social Media Networking is part of the overall marketing scenario. It is not a separate silo that one works within. Our Social Media efforts are an extension of the brand's overall marketing efforts. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. Ofcourse the modus operandi would be different. However our target audience would be part of the overall target audience itself. More: How To Have Value Added Conversations In Social Media Regards Pervara: https://www.facebook.com/perva...
|
|
Pervara Kapadia
| Commented
| 1 year ago
|
|
True Muralidharan thanks for sharing your views and dropping by.
|
|
|
|
S. Muralidharan
| Commented
| 1 year ago
|
|
In India what is freely available is "Advice", and more so, the unsolicited Advice! Social media is flooded with information of all sorts! Its like, "water water everywhere, not a drop to drink" (sea water)! Anyway, Virag has solution to all your...
|
|
Insight: "How To Have Value Added Conversations In Social Media" deleted from your view.
|
(rate this)
|
The possibilities for social media tools in the classroom are vast. In the hands of the right teacher, they can be used to engage students in creative ways, encourage collaboration and inspire discussion among even soft-spoken students. But we’ve already made our case for why teachers should consider using social media in their classrooms . What about the how Even when people say they want to incorporate social media, they don’t always know the best ways to do so. It’s especially daunting when those efforts can affect the education of your students. To help, we’ve collected seven of the the best classroom tools for incorporating social media into your lesson plans. 1. EDU 2.0 ED...
Insight: " Free Social Media for Teachers" deleted from your view.
|
(rate this)
|
1
NON-SENSICAL REVELATION OF YOUR PRIVACIES TO THE OUTSIDE WORLD
2
Because we want to network..
 |
Ajay__Ziz
| Added idea
"a thin line .of red .gene hackman."
| 8 months ago
|
|
as 1 grows up .the ladder .the private & personal ,spheres merge..only small nemi shudras have personal , things.
|
|
 |
mallikarjuna
| Added idea
"because we want to network"
| 1 year ago
|
|
we may not reveal our full personal information but we surely can reveal some relevant information atleast if we wish to and for that matter there is not much of a personal data being collected for that i thnk
|
|
Ideate: "Why does it make sense to reveal our personal selves to "Social Media" sites?" deleted from your view.
|
(rate this)
|
|
E- mail Marketing ( Internet )
|
22
|
VS |
20
|
Mobile Marketing
|
|
|
Anna George
| Argues in support of
"Mobile Marketing"
| 1 month ago
|
|
Mobile marketing effects only when the message is sent regularly to the suspect. Also it is a random method of reaching the customer. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
|
|
|
|
Anna George
| Argues in support of
"E- mail Marketing ( Internet )"
| 8 months ago
|
|
Chances are more to click the given URL through E Mail Marketing. I mean t say that more leads would be generated from Email Marketing than Mobile Marketing.
|
|
 |
Purvi Ghosh
| Argues in support of
"Mobile Marketing"
| 1 year ago
|
|
It really depends , depends on what are you advertising , who is your audience and how strong is your approach. Both will work if the user wants to view it and not if he deletes it without giving a look.
|
|
Debate: "Which is more effective way of doing digital marketing ?" deleted from your view.
Other knowledge matching "Digital and Social media marketing : the Pros and the cons" topic
|
Activity:
2022 referals
,
15 votes,
497 views
|
|
When we are watching news channels or any other channel or reading news papers you bump upon many articles which make no sense. Your instant reaction to them is why is it on this page! What are the subjects you think should not have any space in...
|
|
Activity:
358 referals
,
8 comments,
153 views
|
|
Social entrepreneurship in India is making greater strides towards inclusiveness by involving every strata of society to tap into the momentum and growth of the country. However, in spite of several initiatives, social entrepreneurship eco-system in India is not coming together as well as it needs to. Their focus and collaboration on solutions should be directed towards not merely one-off acts of charity, but adding up to a vast array of sustainable services across sectors and industries that help people at the base of the pyramid, which is not happening in the country now. In the post-independent era, many enterprising men with social bent of mind had ventured into setting up educational institutions, which helped the country to move out of the chaotic state into a vibrant and democratic environment. But over the decades, these established institutions which laid the foundation for modern India, because of their sheer size, were forced to evolve into large business enterprises...
|
|
Activity:
1647 referals
,
18 answers,
398 views
|
|
Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
|
|
Activity:
1677 referals
,
20 comments,
643 views
|
|
Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
|
|
Activity:
11 referals
,
5 comments,
625 views
|
|
The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
|
Recent Knowledge in Topic (2)
|
|
Techniques to improve Page Rank Page rank is considered to be the most important strategy to get... |
|
|
40 referals
0 comments,
76 views
|
|
|
Yes I think so vs No I do not think so |
|
|
92 referals
15 arguments,
373 views
|
Similar Topics
3 insight
, 5 debates
, 2 idea contests
, 3 question
Social media is a hot topic nowadays. Most marketers know it is important,...
4 trends
, 8 insight
, 5 debates
, 5 idea contests
, 2 question
Social Media Web sites have been the craze since MySpace became popular. The...
2 trends
, 3 insight
, 7 debates
, 5 idea contests
1 insight
, 2 debates
, 2 idea contests
Online Reputation Management, ORM, is the practice of managing your business...
1 trends
, 2 insight
, 2 debates
, 2 question
Sponsored Jobs
