Driving Consumer Interaction Through Entertainment & Fun
Tags :
Consumer engagement, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
Industry :
Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication |
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About "Driving Consumer Interaction Through Entertainment & Fun" topic:
Mobile has long been thought of as a medium to drive engagement. Discuss on how to leverage mobile to deliver entertaining and effective services to consumers in all geographies.
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IMPACT of JOB CHANGE: tooooooo good...........! A taxi passenger tapped the driver on the shoulder to ask him a question. The driver screamed, lost control of the car, nearly hit a bus, went up on the footpath, and stopped few centimeters from a shop window. For a second everything went quiet in the cab, and then the driver said: 'Look man, don't ever do that again. You scared the daylights out of me!' The passenger apologized and said, 'I didn't realize that a little tap would scare you so much.' The driver replied, 'Sorry, it's not really your fault. Today is my first day as a cab driver - I've been driving a van carrying dead...
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SB DIKSHIT
| Commented
| 2 years ago
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its very nice & similar to a doctor who was doing postmortem for the last 20 years,during strike of surgeon asked to do surgery of a live patient .
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SB DIKSHIT
| Commented
| 2 years ago
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Though in my opinion changing of job is always very good but should be from one company to other company and place,is very good example my son in law at Philadelphia from new jersey ,is very much satisfied with double in better renowned company of...
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Insight: " IMPACT of JOB CHANGE...lovely one" deleted from your view.
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Goutam Jha
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| 2 years ago
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I support for negative side
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Debate: "fun" deleted from your view.
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we all know the perils of talking on cell phones while driving. besides being hazourdous to oneself, it is dangerous for the other too. how can the practice be discouraged. let's look for some concrete ideas here please.
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In May, LinkedIn launched a USD $ 4.3 billion IPO at USD 45/per share, stock debut USD $ 120 on very first day of trading leading the valuation of USD $9 Billion. According to data provided by Morningstar, 42 Mutual Funds now own shares of social networking site LinkedIn (LNKD), which is being traded more than double its May IPO price of $ 45. Having rejected a USD $ 6 billion bid from Google last year, Group buying website Groupon is planning to launch later this year, priced at between $15 billion and $ 20 billion. The company has been called the fastest-growing in history, as its earnings rose from $ 250,000 in the first quarter of 2009 to $ 650 million in the same quarter this year. Online social gaming company Zynga is also planning to float, valued between $15 billion and $20 billion. Other funds have also slowly started added positions in Internet business. Internet radio service Pandora Media (P) is trading for 19% more than its June IPO price, while HomeAway is up 52%....
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Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
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Accounting of revenues costs in Entertainment Ind. 13 May 2010 2,927 views No Comment A common practice amongst media owners is the bundling of space across various products, programmes, channels, publications and portals. This makes the accounting of revenues or costs challenging. The Indian media and entertainment (M E) industry has transformed in the last 15 years. The segments within the industry include TV broadcasting, publishing, radio, new media, filmed entertainment, software production, music and events. Significant differences between Indian GAAP and IFRS, pose both accounting and business challenges . A common practice amongst media owners is the bundling of space across various products/programmes/channels/publications/portals. The accounting of revenues or costs becomes challenging where such space is marketed for a consolidated amount. There is no specific guidance under Indian GAAP or IFRS. Relative fair value However, under IFRS, the practice is to use the...
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
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