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The debit card is at the heart of a customers’ relationship with a bank.The new edition of this industry standard presents debit card best practice in one definitive publication. This topic will focus on:The key metrics in a debit card programme, Using debit cards to attract and retain current account customers and cross-sell banking products, Increasing debit card usage and augmenting interchange revenue, Using value-added features to boost the debit card, proposition, Strategies for positioning debit cards with different consumer segments, Creating successful pricing and fee policies, Emerging issues including card design, consumer payment preferences, compliance, demographics, fraud and technology, The future for debit cards.
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