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The debit card is at the heart of a customers’ relationship with a bank.The new edition of this industry standard presents debit card best practice in one definitive publication. This topic will focus on:The key metrics in a debit card programme, Using debit cards to attract and retain current account customers and cross-sell banking products, Increasing debit card usage and augmenting interchange revenue, Using value-added features to boost the debit card, proposition, Strategies for positioning debit cards with different consumer segments, Creating successful pricing and fee policies, Emerging issues including card design, consumer payment preferences, compliance, demographics, fraud and technology, The future for debit cards.
Posted by: Swati Raut
Activity: 120 referals , 8 comments, 2531 views
These days banks are having a difficult time deciding on the ATM locations under the new regime which allows all accountholders charge-free access to third-party ATMs for minimum of 5 times and 10,000 being the highest amount where one can draw. Banks have to choose locations where they get a proper mix of transaction from their own as well as from customers of other banks. According to Pradeep Sen, MD of NCR, banks are mining data on customer addresses and ATM usages to determine ideal locations for installing ATMs. Banks are using the ATM usage data to optimise their ATM operations. This will entail them in identifying ATMs that the banks customers access frequently and relocating the ones that are used very sparingly. A bank has to pay an inter-bank fee of around Rs 20 for every transaction that its customer makes at another bank’s ATM, this will prove to be an additional income generator for banks with large ATM networks. There was also new technology which was unveiled The...
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