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The debit card is at the heart of a customers’ relationship with a bank.The new edition of this industry standard presents debit card best practice in one definitive publication. This topic will focus on:The key metrics in a debit card programme, Using debit cards to attract and retain current account customers and cross-sell banking products, Increasing debit card usage and augmenting interchange revenue, Using value-added features to boost the debit card, proposition, Strategies for positioning debit cards with different consumer segments, Creating successful pricing and fee policies, Emerging issues including card design, consumer payment preferences, compliance, demographics, fraud and technology, The future for debit cards.
Posted by: Hiren Sheth
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We hear about the importance of business plans all the time, and many entrepreneurs would never think of launching a new venture without one. Most startups carefully plan production, distribution and delivery, and even internal culture. When it comes to putting together a long term, strategic marketing plan though, it’s shocking how many small to midsized companies skip it altogether. It often seems like marketing is something that’s an afterthought. Everyone knows it needs to be done, but we’ll figure it out as we go along. Marketing is not something to take lightly though. In fact, it can literally make or break a business. You can have all the other pieces in place – a great product, a seamless sales process, outstanding service, etc. – and if you don’t do a great job with marketing, none of it will matter. Sure, word of mouth will (eventually) help, but the more people spreading the word, the better, and marketing is the only way you’re going to get the process moving forward....
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