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Various Branding strategies
Tags :
brand strategy, branding, brand, Brand building, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Various Branding strategies" topic:
Developing a branding strategy can be one of the most difficult steps in the marketing plan process.
Branding strategy decides that where your brand will shine and it affects the product completely. Without a right strategy you might not reach anywhere.
1 trends
, 9 insight
, 7 debates
, 4 idea contests
, 5 question
on topic: "Various Branding strategies"
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Vodaphone
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Feviquick Ad
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sanjay dey
| Added idea
"jago re of tata tea"
| 1 year ago
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i found the idea very challenging. the power of an arising and building a country is well defined in the ad
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Kanika Dalmia
| Added idea
"Madhya Pradesh tourism ad - "Hindustan ka dil dekho""
| 1 year ago
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It is one of the most innovative ad , by just using the eyes they had cover the Madhya Pradesh....
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Ideate: "What are the most innovative advertising ideas you have seen till date?" deleted from your view.
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Networking
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What I (Brand) stand for
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James Masih
| Supported idea
"DO SWOT ANALYSIS FOR YOURSELF"
| 3 years ago
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I also agree with this point. By understanding one's strengh weaknesses and realising opportunities and threats, one can very well prepare himself according to the market conditions...
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shyam sunder rao chepur
| Supported idea
"Networking"
| 3 years ago
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I totally agree with the idea of networking. It is the order of the day. In any profession the most effective way to communicate / spread your ideas thoughts is through propaganda y word of mouth. When people mention your name, it is recieved...
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Shaju George
| Supported idea
"Networking"
| 3 years ago
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Yes.. networking is one of the best methods for branding.. where you are getting connected personally.
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Ideate: ""Brand I" - How well can it be developed?" deleted from your view.
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First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key of the success; now some authors speak about the consumer perception. For me, the same perception by all our consumers (and potential consumers) is what we are looking for. So, we need a good segment...
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Jay Makwana
| Commented
| 4 years ago
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Relevance of building Global Brands is very important with all economies and markets opening up. Whenever we go to a Hyper market we see so many new brands from different parts of the world..It is a difficult choice to make in the same product...
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Dayanand Deshpande
| Commented
| 4 years ago
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I think midst of all the views given in by the viewers, one is forgetting the important thing like, people need to know what a brand stands for, that's why an established and successful marketing campaign should not be abandoned simply for the...
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rajeev
| Commented
| 4 years ago
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ya ur very right that for branding there managers must focus on the segment basis.At present i have enquire in market eg malls etc of 2and 3tier cities , peoples perception are changing and they r looking for a branded products etc.means now a...
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Insight: "GENERAL STRATEGIES FOR GLOBAL BRANDS" deleted from your view.
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Overview: The intention of this article and the series of article that will follow is to understand following concepts and ideas:- 1) What is branding? 2) What is the difference between brand development, brand strategy and branding? 3) How can business benefit from branding? 4) What is online branding? Tips and tricks. 5) A case study and a guest interview. 6) Vox populi (A collection of ideas and views on the subject from various sources) A business organization usually start making sense out of the benefits of branding when either one of their senior managers discover it while he accidently stumbled upon a book on branding or suddenly they realize that their competition has become “famou...
Insight: "“Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts." deleted from your view.
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Personal branding strategies and their Power. Strong personal branding strategies can help you to create a successful, satisfying and stunning solo career. Here's how to go about building a personal brand for your business. What do Sir Richard Branson, Oprah Winfrey, Tiger Woods, Anita Roddick and Madonna all have in common? They all spent time, effort and energy creating their own unique personal brands. And you can too. You don’t have to be a billionaire, golf champion or celebrity to reap the rewards of personal branding strategies. A personal brand creates a point of difference. It helps you stand out from the crowd. There are no two grains of sand alike and there are no two personal br...
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Sudeep Tarafdar
| Commented
| 3 years ago
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Very true Ranjith...to reach certain heights in career...one should brand himself in a better way to gain that visibility and it totally separates you from the normal people, it will really help to reach great heights for sure.
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varsha
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| 3 years ago
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nice think over....power of brand ultimately going to give result
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Insight: "Personal branding strategies and their Power" deleted from your view.
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Answer: "How To Rebranding or Positioning Dubai as a destination for Tourist, Business, Education etc." deleted from your view.
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Yes
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0
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No
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Rathin Deb
| Argues in support of
"Yes"
| 2 years ago
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Whatr it takes to become a "Brand" as compared to a non branded products. Today in our country non branded products sell m,ore in volume as compared to branded products. Why? How to solve the problem? what time frame it will take. We are...
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Debate: "What is called branded product?" deleted from your view.
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Taste
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11
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2
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Marketing
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AMISH
| Argues in support of
"Marketing"
| 1 year ago
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In India Khatta Mitha is not only an idiom, it is a way of life. So definitely when you have some product that completes this symbolism, it becomes a hit. Taste was always there, but when it was highlighted by the marketing, it became a hit.
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Jaygopal Raghavan
| Argues in support of
"Taste"
| 2 years ago
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Though the marketing is equally good for 7up, sprite and mountain dew, i go with the taste because that is one thing that would please everyones palate.
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Virag Shah
| Argues in support of
"Taste"
| 2 years ago
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Taste is very became very important now a days. Since 1 year the ration of varios lemon ad is grown limca, dew, 7up, sprite , they have broken overall market of Pepsi & coke. Even though company itself also less focus on pepsi & coke. This all...
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Debate: "Lemon leaves coke behind, why?" deleted from your view.
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Air conditioners
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10
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10
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Ceiling Fan
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Saquib Alam
| Argues in support of
"Ceiling Fan"
| 1 year ago
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We should prefer ceiling fans over air conditioners because they are power efficient and also don`t harm the atmosphere. Air conditioners are responsible for destruction of ozone layer.
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AMISH
| Argues in support of
"Air conditioners"
| 1 year ago
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As a part of my CDM Project for Air Coolers we did a technical paper on Coolers Vs AC. Though Coolres are lowe energy solutions, and involves good air quality, AC's fared better with the respondents with respect to (a) Status symbol, (b) feeling...
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srirang gollerkeri
| Argues in support of
"Ceiling Fan"
| 2 years ago
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cieling fans anyday scores over AC. only in extreme heat conditions shud AC be used
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Debate: "Ceiling Fan V/s Air conditioners Match 2011" deleted from your view.
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Quoting from an Indian Express article by Shombit The failure of a high quality product needs to be studied with curiosity, and from all angles. If you bring positive energy into a failed subject you may refuel its success. Was the French Concorde a failure? Was it not extreme innovation that could fly over Mach 3, close the distance of an ocean in half the time of normal aircrafts? In business, the word failure does not work. Japan announced in 2005 that they are now working on a supersonic aircraft to reduce sound and increase seats while cutting 50% of today’s flying time. They’ve suffered a few setbacks and are now collaborating with research done in France and the US. Consumers of ...
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NATTERAJA R. ARIKRISHNAN
| Commented
| 2 years ago
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A good eye opener, what we lack is the collective intellectual power to reach greater heights.We have mental block and suppressing nature in certain areas which should be broken to unearth the great fortune of development for our society. Thanks...
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manish
| Commented
| 2 years ago
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well said and thank u ma'am to share this info articles. The key point is- networks
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Insight: "Rejig failure with curiosity to succeed" deleted from your view.
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Nicholas Carr's article "IT Doesn't Matter" (Harvard Business Review, May 2003) challenges the value proposition for IT. He argues that as companies become more dependent on IT for their day-to-day operations, so the emphasis switches to managing availability, reliability and security. As such, businesses should manage IT as a commodity. Do you subscribe to the Carr view? Do you align IT with the business in a purely supportive role? But innovations within IT continue to create possibilities and options for businesses that did not exist before. But where IT engages the business, pro actively and as an equal, companies will be able to continue to deliver strategic advantage through IT. The following will be useful in assessing the level of business engagement: - to whom does the IT function report in your business? For example, the Board (where the CIO/IT director is a Board member), the CEO (who has a business development focus), the COO (who has a business operations focus) or the...
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