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Engaging the Consumer 360�
Tags :
Consumer engagement, indian consumer, consumer, indian consumer market, consumer behavior, consumer reviews, consumer price index, consumer marketing, consumer sales, consumer business, consumer market, consumer trends, consumer durables
Industry :
Management & Strategy Consulting, Advertising/PR/MR/Events
Functional Area : Consumer Sales |
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About "Engaging the Consumer 360�" topic:
With media becoming fragmented, engaging the consumer has become difficult. Share Effective Consumer Engagement techniques.....
1 insight
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on topic: "Engaging the Consumer 360�"
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With the advent of web2.0 what are the various ways we can increase engagement on our website?
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Mayuresh Gokhale
| Answered
| 3 years ago
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It is critical for any website to improve its stickiness. One way of doing it is probably by engaging visitors for a longer time on the site through social interactions. Possible ways of social interactions could be through blogs and forums,...
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Answer: "What are the ways to increase engagement on a website?" deleted from your view.
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The Manager says: 'Do you have any sales experience?' The Indian says: 'Sir, I was a salesman back home in India.' Well, the boss liked the Indian chappie so he gave him the job. 'You start tomorrow.. I'll come down after we close and see how you did.' His first day on the job was rough but he got through it. After the store was locked up, the boss came down. 'How many sales did you make today?' Indian boy says: 'Sir, Just ONE sale.' The boss says: 'Just one? No! No! No! You see here our sales people average 20 or 30 sales a day.' If you want to keep this job, you'd better be doing better than just one sale. By the way, how much was the sale for?' Indian boy says: ' $101 237. 64' Boss says:...
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Rishi Khanna
| Commented
| 3 years ago
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Great one Mr. Sivasubramanian....real humorous one there...yes this is what happens most of the time people go to buy something else, and end buying altogether different things...Thanks for sharing this humorous article.
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Insight: "Best Salesman" deleted from your view.
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Ground activity/Direct Consumer contact is the way to go
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Find the best SKU, position it around and go 360 degrees!
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Arun Malhotra
| Argues in support of
"Ground activity/Direct Consumer contact is the way to go"
| 2 years ago
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Ground activities is always good for any product, it creates the strong pillers for the next upcoming products.
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Makrand Bhave
| Argues in support of
"Find the best SKU, position it around and go 360 degrees!"
| 2 years ago
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I agree Mohit. Lets look at it this way: If the products that are being showcased are rperesented by one, you have a range of opportunities that open up. 1. Chance to ENTICE the consumer with attractive online advertisements 2. Keep the...
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Shailena Varma
| Argues in support of
"Ground activity/Direct Consumer contact is the way to go"
| 2 years ago
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I also believe that direct contact with the customer is the best way since it is comfortable for the customer to know about the product. The traditional way of Stock keeping unit comparatively takes more time and often uncomfortable for the...
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Debate: "For Fast Moving Consumer Goods, is ground activity beneficial?" deleted from your view.
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With this, I want to create an awareness to our consumers about the products we offer as the bank and also to find out from them where can we strengthen our products and service in general...
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Neha Saboo
| Answered
| 1 year ago
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Need to keep track of each and every move of your competitors. This will help you to keep your business steady and you can give tough competition to him. And for sure you need to know their weakness which is your strength.....
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Answer: "What one have to consider when establishing a consumer products competition?" deleted from your view.
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Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
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