Ethical marketing - The new trend
Tags :
ethical, marketing, branding, business, ethics, trend, business model
Industry :
Retail Chain/Logistics, Consumer Durables, Radio, TV & Films
Functional Area : Branding, Consumer Sales, B2B Sales |
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About "Ethical marketing - The new trend" topic:
Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. With the rapid changes experiencing the markets, Ethical marketing could possibly be the new trend to lure consumers. Let us discuss some topics highlighting this issue....
2 trends
, 7 debates
, 2 idea contests
on topic: "Ethical marketing - The new trend"
Prev1NextShowing 1 - 10 of 10
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Airtel.
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All of the above
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ujjval jain
| Supported idea
"Airtel."
| 10 months ago
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Well its a wonderful company,,,seems there are some wrong elements.
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Jaygopal Raghavan
| Added idea
"All of the above"
| 2 years ago
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At some point time we all would have had some bad experience or the other with all products. this is because for a product to sell in a tight market place the perceived value of that product has to be hyped up otherwise there will be no takers.
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m.r.jagannathan
| Supported idea
"Airtel."
| 2 years ago
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Yes i support the argument and it often happens and these mobile connections just to attract the customer indulge in attractive advertisements and finally never follows or implements their plans properly. In this bargain, the customer left out...
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Ideate: " Which products have deceived you which you thought it to be ethical? " deleted from your view.
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Unable to attract even a single girl, frustrated man sues Axe New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women. Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspira...
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kiran pandya
| Commented
| 2 years ago
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HUL must have deployed under cover agents to check on the claims of Vaibhav. If they are able to find even 1 relationship where he is seen going out with a girl his case would loose steam. they may also plant a paid girl in Vaibhav's life. Just...
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Amita Srivastava Yakhmi
| Commented
| 2 years ago
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I thought it was a forward joke! The ads really dont deserve this much time/ effort/ money being spent behind them... They are shown in a fun spirit and to be taken as such.
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Jayant Vishnu
| Commented
| 2 years ago
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This is something interesting that I've come across many days, this is a good case in the sense all the products which is out there showing their ads with so much action happening in the ad for the guy or a girl with other products like the...
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Trends: "The Axe- "after" Effect!" deleted from your view.
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Yes
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3
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19
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No
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Tanima
| Argues in support of
"No"
| 1 year ago
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This is all about marketing fundas. But play with someones emotions are not good especially the girls or boys who are from villages can't take it as marketing line. They strongly belive that using these types of cremes they will be able to get the...
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Where's the fire? Did someone really take the fairness cream that SRK endorses to court?? Did they also file a lawsuit against SRK?? Where is it from?? The Metros?? The developing metros?? Tier - 2 towns?? or Tier - 3 towns??? Advertising is all...
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ujjval jain
| Argues in support of
"No"
| 2 years ago
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Its a sort of cheating, if you claim for skin whitening in just seven days, it should be fortified with facts substantiated by results. I personally did not meet some one who seems to be benefited, till now, do you?
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Debate: "Fairness Creams-- Selling dreams being justified ?" deleted from your view.
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Trends: "What are modern and most effective trends in Marketing of a Consultancy Service..." deleted from your view.
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No It's too high...
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2
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Yes it's low if it increases then good....
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Debate: "Good Management in Retail " deleted from your view.
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Yes
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4
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2
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No
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Satish Chander Khosla
| Argues in support of
"Yes"
| 2 years ago
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ethical marketing is the basics for long term association with the customer,a customer has faith in a product due to ethical marketing. Even with traders only ethical marketier has long term association even in difficult times.
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c.s.manjunthan
| Argues in support of
"No"
| 2 years ago
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In Marketing what is ethical ? what you cannot do is unethical, what you can do is ethical.for example if a product is sold one + one is ethical, if the cost is reduced is unethical.Like in war,love everything is ethical in the end.
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Debate: "Is ethical marketing the new trend among marketers?" deleted from your view.
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1
Pricing ethics.
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Need fulfillment process of citizen
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Mathew Cherian
| Added idea
"Need fulfillment process of citizen"
| 2 years ago
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Marketing is a science where the outcomes of the Marketing processes create satisfaction and fulfillment for the consumer. A consumer as outcome of Marketing action should be able to get a product at the price he can afford, at the place he wants...
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Kashif Billal
| Added idea
"Culture & Morality"
| 2 years ago
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It is the most Important of marketing to Respect the Cultural Moral values of a Jurisdiction. If one Comprehends the Culture of a Region, it get quite easy for the Marketer Consumer to come to Mutual Terms of Business Profitability.
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Ideate: "What are the main ethical issues in marketing?" deleted from your view.
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(rate this)
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Yes
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2
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1
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No
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BIBHU PRASAD SAMAL
| Argues in support of
"Yes"
| 2 years ago
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Now a days customers are very talented (shana) they know how to purchase a right product. They can bargain they can not give a single penny extra. So to retain these customers companies must maintain ethics....
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James Masih
| Argues in support of
"No"
| 2 years ago
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I would go against the topic because one cannot market a brand of innerwears ethically. But i should agree to the fact that word of mouth can induce people upto a certain extend. Unfortunately, ethical marketing these days are not getting...
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Debate: "Are marketers practising ethical marketing to steer people to get word of mouth and to earn trust?" deleted from your view.
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(rate this)
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Yes
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1
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2
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No
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Shailena Varma
| Argues in support of
"No"
| 2 years ago
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I do not agree that these kind of marketing are induced to attract young people. Unethical marketing is done just to increase market share and extracting currencies from the consumers using deceptive ways in an easy way. There are many products...
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Akhilesh Majumdar
| Argues in support of
"Yes"
| 2 years ago
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I agree to this statement. Unethical marketing are purposefully done majorly because young minds preferably chooses some kind of advertisements which grab their attention. They seemingly are attracted to the opposite gender. These induces...
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Debate: "Unethical marketing focused to drag young minds. Do you agree?" deleted from your view.
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(rate this)
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without these core values we are going to bust
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2
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0
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the quick buck hphazard policies
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Sanjana
| Argues in support of
"without these core values we are going to bust"
| 1 year ago
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Yes agreeing with you Mohammad !!!
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Debate: "ethics n morals in corporate business" deleted from your view.
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