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Retail & Supply Chain Professionals
Every customer counts: In-Store Strategies in 2010
Tags :
retail, sales, customers, products, service, stores, strategies, counts, employees
Industry :
IT Products, IT Services, Consumer Durables, FMCG/Foods/Beverage
Functional Area : Logistics & Supply Chain, Consumer Sales, Strategy Alignment |
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About "Every customer counts: In-Store Strategies in 2010" topic:
In the world of retail sales, many customers are approaching daily on for any product or service. Senior executives in retailing must be improving store-level operations, especially in the service of delivering the same customer experience at each site and also with more productive employees for retailers of all sizes and formats. In a competitive market, where every customer counts, there should be some In-Store strategies to drive profitability and enhance a market position of the retailers. In this topic, we shall discuss on such strategies that are taken and should be taken by retailers in future.
1 trends
, 1 debates
, 5 idea contests
on topic: "Every customer counts: In-Store Strategies in 2010"
Prev1NextShowing 1 - 7 of 7
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(rate this)
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Optimizing merchandise mix
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Customer Oreintation
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Harshita Kesarwani
| Added idea
"Customer Oreintation"
| 2 years ago
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In my opinion customer orientation is most important to make the cutomers feel 'the Retail Store VAlUES them'.Giving attention to indiviual needs satisfying the customers with products available at retail store is essential.
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Sagar Sharma
| Added idea
"Customer Orientation "
| 2 years ago
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I think there is a need of customer orientation to exceed their experience at moment of truth.Good experience make long lasting relationship with customer and a satisfied customer is like a brand amabassdor,help to acquire new customers.To ensure...
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Kashif Billal
| Supported idea
"Optimizing merchandise mix"
| 2 years ago
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As all of know "The Legendary Four P's of Marketing" and "The Four M's of Merchandising", if we prepare the right mix of both these factors. This cocktail would be more effective, and this would give the Customer Centric Strategy. Also, we have...
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Ideate: " How is it possible to make Customers the center of a Retail store's strategy?" deleted from your view.
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(rate this)
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1
consummer needs should be addressed
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Shift from channel-centric to customer-centric mindset
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M. Prabhakar Rao
| Added idea
"Give focussed attention to every customer!"
| 2 years ago
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As every customer is as important as every other customer, give focussed attention to each customer to gain insights on the needs and wants of him/her and try to meet them.
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malladi madhukumar
| Added idea
"consummer needs should be addressed "
| 2 years ago
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THE RECESSION, JOLT TO JOB MARKETS MADE ONCE FREE SPENDING CLASS SPEND THRIFT lOOKING FOR VALUE FOOR EVERY RUPEE THEY SPEND. WE SHOULD CONVINCE THE CUSTOMER THAT HE IS GETTING UTILITIES aND PRODUCTS AT REASONABLE RATES.
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Piyush Jain
| Supported idea
"Shift from channel-centric to customer-centric mindset"
| 2 years ago
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I support your thought when you move from being channel-centric to customer-centric in your approach. But it would be a gross mistake by the brand manager, if he stops there and does not think more. This is because no consumer today would like to...
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Ideate: "What retailers and brands must do in 2010 in order to make customer buying?" deleted from your view.
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(rate this)
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1
Invole them,,
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credit point
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Sarika Singh
| Supported idea
"credit point"
| 2 years ago
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Hi Raksha, I support your idea. I thing this will be a more attractive idea to advertise in the stores. I have also seen this credit points in some products and they are really doing good. It is always easy to attract customers by giving free...
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Makrand Bhave
| Added idea
"Consumer centric SHOPPING EXPERIENCE!!"
| 2 years ago
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Expanding more on what Ujval has ideated! There has to be an experience that needs to be offered to the shopper. You have to make his shopping worth his wallet! Its this experience that will differentiate you from the others. Its not always...
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shivaram prasad
| Supported idea
"Invole them,,"
| 2 years ago
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I support involvement of customers ina big way. As far as my experience in big malls go, it is absolutely fish market kind of ambience especially in a big bazar. It is good to attract so may foot prints but it is a long way to improve revenue/...
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Ideate: "What things you should consider when planning your in-store advertising?" deleted from your view.
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(rate this)
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The three main challenges and opportunities for retailers are :- 1)Building strong partnerships and brand correlation 2)effectively managing peak traffic periods 3)improving customer service one need to learn that in-store and online shopping experiences for the customer must be consistent. As more people purchase online ,e-retailers need to adapt and continuously fine-tune their e-commerce sites to maintain high levels of scalability and service. It includes creating marketing partnerships among top brands,because by these relationships with other e-commerce companies, traffic to their sites increases, leading to greater revenue opportunities. One successful measure could be co-branding ....
Trends: "Trends in e-retailing" deleted from your view.
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(rate this)
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1
Improve rapo with customers
2
Promotion, deals and club card points
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Rathin Deb
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes Malladi I agree with your point of view in addition the follow up mails with new arrivals or discount should be sent on a regular basis in order to let the customer feel at home with also feel good factor and the customer stays.
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Anand Balasubramanian
| Added idea
"Promotion, deals and club card points "
| 1 year ago
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There are different strategies every retailer would follow. They have daily and weekly promotions, week-end deals, any one of the week-day deals and more than that they issue club-cards to accumulate their points. This was retailers can bring back...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes, maintaining good contact & relationship with the customers through proper services. Thanks for the referral Mr.Malladi.
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Ideate: "How Retailers should engage shoppers?" deleted from your view.
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(rate this)
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1
Support for building customer relationships
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Growth Driven by Innovative Products
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Mrigena Ray
| Added idea
"Growth Driven by Innovative Products"
| 2 years ago
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In my view, throughout the worldwide markets have increased demand for Consumer Electronics, IT and Telecommunications and are continuing to expand in spite of the crisis had occurred. By more technology, customers are spending more which helps...
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Renu Iyer
| Added idea
"Support for building customer relationships"
| 2 years ago
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I believe, from the latest trends of IT now is to acquire and retain customers, manage customer relationships and drive innovative new-market offerings for the customers. Through latest technology, retailers are being able to improve their sales...
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Ideate: "What technology trends should retailers consider?" deleted from your view.
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(rate this)
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market penetration
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2
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1
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market skimming
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Kyaemonetun
| Argues in support of
"market penetration"
| 2 years ago
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I think if tata do distribute in Europe, we have to do market penetration strategy.
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Debate: "If TATA did launch the Nano in Europe what should be the pricing strategy?" deleted from your view.
Prev1NextShowing 1 - 7 of 7
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