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Exploring CRM Strategies

Tags : crm strategy, crm management, crm implementation, crm consulting, crm siebel, crm solutions, customer relationship management, Seibel, crm software, oracle crm, crm,
Industry : IT Products, IT Services
Functional Area : Application Software, Strategy Execution
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About "Exploring CRM Strategies" topic:

Topic on crm strategy, crm management, crm implementation, crm consulting, crm siebel, crm solutions, customer relationship management, Seibel, crm software, oracle crm, crm,

1 insight , 2 idea contests , 1 question on topic: "Exploring CRM Strategies"
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1 Understand the customer context
2 Define first who is a customer
Supriya Patade  |  Supported idea  "Understand the customer context"  |  2 years ago
Absolutely right, each customer is different and their attitude towards the product. Understanding their core requirement and providing customised product especially in the Service industry.. providing altered, tailor made services to the client...
Makrand Bhave  |  Supported idea  "Define first who is a customer"  |  3 years ago
Absolutely! Unless you do not get a fix on WHO your users are, you cannot be sold and used! You have to focus on the TG and then strategise your positioning!
 
 
Ideate: "CRM: What kind of Customer strategies lead to success? " deleted from your view.
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1 Too much Customization
2 Not enough focus on the customer
Raju Ramalingam  |  Added idea  "Time Waste"  |  3 years ago
We spend more time on updating the CRM System.
Manish Jain  |  Supported idea  "Not enough focus on the customer"  |  3 years ago
Companies are not able to effectively concentrate on their target customer and they spend most of their resources on customers who are not their main customers.
Kedar Deshmukh  |  Supported idea  "Too much Customization "  |  3 years ago
Hmmm...No customization and over customization can lead to failure of CRM strategy. Well said Mr.Uday Singh
 
 
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IMPLEMENTATION Measuring success  Build a Team Market the project internally  opportunity and management forecasting MEASURING SUCCESS  Benchmarks are necessary for some quantifiable target to achieve.  Benchmarks which needs to be taken care of are: sales revenue Cost per Sale Average profit margin Market share Units sold Increased Qualified Lead Decrease number of customer complaints Number of Calls Shortened Transaction Cost Increase in Customer satisfaction levels Increased Revenue,profits ROI etc. The Team All the departments must have their representatives in each team. There must be a feel of commitment towards their work. Rolling It Out CRM is not a packaged software it is a special...
 
 
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Sameer Joshi  |  Answered  |  2 years ago
In my view,personal handling is better since it helps in better interaction....
 
 
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