FMCG PRODUCTS - THE ONLY PATH IS A COMMON BRAND NAME
Tags :
FMCG - NOT A HYPE AS IT SOUNDS
Industry :
FMCG/Foods/Beverage
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About "FMCG PRODUCTS - THE ONLY PATH IS A COMMON BRAND NAME" topic:
With basic knowledge either inherent or adopted , FMCG is not a difficult stuff to make but marketing is a problem . Even key players like Godrej (though existent but absent from major products) , Government Soap Factory - Bangalore, Swastik , HENKO (but for Margo a borrowed product - not worthy the fame) are struggling to exist or already closed down the shutters . The simple solution is to manufacture under a Common Brand Name and sell through dedicated shops . Not a fantazy since LIJJAT PAPAD is a ready reckoner though made by conglomerate of different people at different areas and a classic example of women power.
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on topic: "FMCG PRODUCTS - THE ONLY PATH IS A COMMON BRAND NAME"
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Dipika : Thanks for showing interest to share your experience with me . I basically think there is nothing short in India but for the fact there is no plateau where everybody has a level playing gro...
Answer: "How to sell most non conventionally" deleted from your view.
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brand
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jillam
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"product"
| 1 year ago
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i think in todays time people are more brand cautious than that of product.but i think we people should look into the product first. if we will get the same quality of product of a unknown brand i mean to say a brand which is not so popular then...
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Shilpa Jain
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"product"
| 1 year ago
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Jillam there was a similar kind of debate earlier do check before posting....
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Debate: "brand & also product" deleted from your view.
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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
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Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian chocolate market. Now, Cadbury Dairymilk is trying to make strong brand loyalty brand acceptance. As well, since Cadbury Dairymilk has introduced concept “Shubh Aarambh (Auspicious Beginning)”, it became really “Shubh (Auspicious)” as well as still getting positive result. There is punch line “ Kuchh Mitha Ho Jaye (Do some Sweet Taste)” which really influence towards end-users (consumers). The core competency of brand Cadbury Dairymilk can be “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai” as well as unique packing . Today, consumers are speaking willingly “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai”. So, brand itself positioned in the mind of consumers that really gives “ Value for Money”. Recently, Cadbury Dairymilk has released new TVC campaign with innovative unique concept that conveying message...
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