Future of Advertising: What's Next?
Tags :
advertising, future of advertising, ads, future ads, branding, marketing, online advertising
Industry :
Radio, TV & Films, Advertising/PR/MR/Events, Publishing
Functional Area : Performance, Branding, Consumer Sales, Digital marketing, Communication, New Technologies, Growth, Innovation, Business Policy, Pricing |
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About "Future of Advertising: What's Next?" topic:
Advertising
world is going through a huge shift and bringing in new ideas and
technologies to attract customers towards the products. Some of the
new techniques are already finding their way onto streets and walls
and even into clothing pockets around the world.
In
this topic lets discuss what's are the latest happenings in
advertising world? Latest developments and trends in advertising
industry? What is the future of ads?
Come
up with your debates, idea contests, Q&A and insights...
1 trends
, 6 debates
, 4 idea contests
, 2 question
on topic: "Future of Advertising: What's Next?"
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(rate this)
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Yes
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13
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10
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No
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AJAY KUMAR KHAITAN
| Argues in support of
"No"
| 1 year ago
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MASS ADVERTISING GIFT @ 50 P. World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months. A must for Advertising Agencies, Corporate Houses FMCGs for Sales Promotion, Free Schemes, Mass Publicity Brand Image...
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Vinay Desai
| Argues in support of
"Yes"
| 3 years ago
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I am sure users would always like to see something new it has happenned over years and would continue to happen but does that in any way state that advertising is going to take a backseat???? As far as change in the advertising scenario is...
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Mittal Shah
| Argues in support of
"No"
| 3 years ago
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No i dont think so. Considering the issue which we are discussing is related to existance of advertising trend. I strogly feels that it is not shakable. the only reason that the moment we start our business or penetrate in new maarket what we...
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Debate: "Is future of advertising shakeable.??" deleted from your view.
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(rate this)
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1
Point of purchase advertisement, Online advertisement and word of mouth advetisement
2
Billboards with artificial intelligence
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Ranjeet Rony Sanyal
| Supported idea
"Reality Show advertising by using products."
| 3 years ago
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I totally agree with Saurabh's idea, which is also practically very futuristic but practically implementable irrespective of Company's budget/tgt audience,etc. I only beg to differ on his idea of reality shows are that maybe-maybe the product may...
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Nagpal Singh
| Supported idea
"Point of purchase advertisement, Online advertisement and word of mouth advetisement"
| 3 years ago
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just to add, i think in future advertisers will have to pay for their insertions
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soma
| Supported idea
"Point of purchase advertisement, Online advertisement and word of mouth advetisement"
| 3 years ago
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Now a days trends are like sellers are using contemporary thems for advertisement.I think most interesting topic for people are themselves.So i guess advt. should be such which will reflect others thinking.
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Ideate: "What will be the Future trends in Advertising ?" deleted from your view.
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(rate this)
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Yes
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1
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4
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No
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Sachin Jadhav
| Argues in support of
"No"
| 3 years ago
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Cisco - one of the organisations which have successfully implemented the concept of Digital Signage in retails in US. Reference link http://www.cisco.com/web/ strategy/retail/index.html . Video is a must watch to understand how exactly digital...
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varun sharma
| Argues in support of
"Yes"
| 3 years ago
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ya , every thing is right if we do that thing creatively and add some thing extra, digital media attract people more but it is soo important that how we attract people by digital media means digital media get good response in semi urban area .
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Sampanna Shastry
| Argues in support of
"No"
| 3 years ago
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I dont agree to the Concept that Technology can lead to a success of any Businessl as it cant Increase the Purchasing cycle of customers... What Rather makes sense for a retailer is Number of Customers You are reaching with your Promotional...
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Debate: "Digital Signage – Will it be a success? " deleted from your view.
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(rate this)
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Yes
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21
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VS |
7
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No
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 3 years ago
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Definitely. By targeting a niche audience, you ensure there is minimum wastage of your already fragmented advertising budget. Another advantage with a dedicagted channel is the high OTS factor and the ease with which the message can spread which...
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K. NARAYAN
| Argues in support of
"No"
| 3 years ago
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Advertising using dedicated channels is akin to advertising liquor in a bar. How successful it will be depends on the purchasing power of the viewers. In today's age , a brand like Louis Vuitton does not need to sell itself to the millionaires'...
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Meena Deshmukh
| Argues in support of
"Yes"
| 3 years ago
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Its a bit hard to say whether these dedicated ad channels targetting particular segment like women only will make things happen for them, but yes women are the buying influencers in the family most of the time, but just targetting only women and...
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Debate: "Do dedicated ad channels serve the purpose??" deleted from your view.
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(rate this)
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I am working with an OOH Advertising Company based out of Delhi into BD passed out of FIIB.
Answer: "Hi There would been looking more changes in Advertising World???" deleted from your view.
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(rate this)
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Answer: "CAN YOU ADD YOUR GTALK?" deleted from your view.
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(rate this)
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1
Market covering by Digital Media
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VM - On Ground
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Makrand Bhave
| Added idea
"VM - On Ground"
| 3 years ago
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Digital is fine as you have the various ad formats with wiodgets, tweets and FB groups. The real challenge is at the ground level where visuals salivate the consumers. VM is developing and that too BIG TIME. there are various formats available on...
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KSRamaprasad
| Supported idea
" Market covering by Digital Media"
| 3 years ago
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Hi, I fully agree with you that "Market covering by digital media" is vital. But it should cover the desired group for that respective product/service.
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Ideate: "What is the Future of Display Advertising?" deleted from your view.
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(rate this)
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Yes
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3
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VS |
7
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No
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Mohammed M Lakdawala
| Argues in support of
"No"
| 3 years ago
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i truely disagree, let the chocolate flavour be resticated till food it suits there best, rahter then going for deo all, yup the flavour attracts all, but in deo other such products is not suitable.
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kawaljit kaur
| Argues in support of
"Yes"
| 3 years ago
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i think chocolate have got a universal appeal which is irrespective of ages from kids ,youngsters and adults everyone adores chocolates .it is interesting to use it as aroma 'coz that is a sure head turner.i think there would be plenty of guys...
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Jayant Vishnu
| Argues in support of
"No"
| 3 years ago
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No, I would not totally agree with Mr. Pawar here. Products of chocolates are though having a good run in the market, it is not like marketers are vouching for chocolate related content or chocolate related products out there. It is just that due...
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Debate: "Is chocolate the new flavour for marketers?" deleted from your view.
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(rate this)
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1
Product It Self
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Social Networking
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Vinay Tanna
| Added idea
"World wide web"
| 3 years ago
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World wide Web will be the leader in the league of advertising medium. In future people will spend more time over the net. From doing their basic chores such as reading newspapers (infuture people will curb the use of papers considering the...
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Rathin Deb
| Supported idea
"Product It Self"
| 3 years ago
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There will be various medium by which the advertising will move forward. Perticularly after the economic down turn the advertising agencies are thinking of various other channels in order to keep the company going. The most the powerful in...
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Ideate: "What will be the future medium for advertising?" deleted from your view.
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(rate this)
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Google expands its line of customized search solutions as it has launched a commerce search engine for online shopping portals. Google would be providing this solution to online retailers and is certainly a way to attract them towards its payment service, Google Checkout. Google promises that this commerce search engine solution would have Google’s speed, search and ranking capability to help users find the most relevant product match. Retailers will be allowed to choose whether to display product images, descriptions.Retailer can also enable search refinement by product category, price range, brand, or any other product attribute. They will also be able to automatically generate groupings ...
Trends: "Google Launches Commerce Search Engine For Shopping portals" deleted from your view.
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Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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