Future of Retail Branding in India

	Mukul Sharma \| Added idea "By providing a holistic and associative experience to customer" \| 1 year ago
	I think already many learned people have contributed their ideas to this topic. I would just like to add that a Retail Brand is a holistic term and it should be dealt with in a holsitic way. Apart from all the factors mentioned, I would say that...

	ujjval jain \| Supported idea "Customer should understand brand value" \| 2 years ago
	I agree Mr. khan,,,go into market research select customer product category(or vise-versa for 1st 2) again refine them select material source with prudence as per your target audience prepare a marketing, sales distribution strategy to promote...

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Does Private labels dent establish FMCG brand share?

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Yes

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	Ghanshyam Tiwari \| Argues in support of "Yes" \| 2 years ago
	Customers are young, cash rich, have low brand loyalty and are adventurous. They don't hesitate trying new brands. Most of the PL developers do contract manufacturing through known manufacturers and keep strict eye on product quality pricing....

	Pawan Murari \| Argues in support of "No" \| 2 years ago
	While private brands shall eat into the FMCG space, I feel that it shall be limited to certain subset of products where there is not so much of variety.Examples are Tissues, Suger etc. When we look at actual FMCG products say Chips, consumers...

	Balaji Nagarajan \| Argues in support of "Yes" \| 2 years ago
	Consumers are fast becoming cost conscious - if the actual usage parameters are met a consumer doesnt think about the power of brand. Its the first purchase decision which is important to change the buying patterns from a well known brand to a...

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RETAIL BRANDING

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We are living in the age of branding. Branding has developed from FMCGs to encompass services, non-profit organizations, and even places. Of all the market categories, retail offers the broadest canvas for any brand to show its true colors. From the understanding of a market that gives birth to a strategy, from the creation of environments, to the engagement of the people that bring the brand to life to the supply of product that puts the brand into the consumer’s hand; Retail really does have it all. So how do retail brands create their value? What lessons can we learn from the leaders? How should retailers create and manage strong brands? How can retailers change the world in which they...

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	Divya Sinwer \| Commented \| 2 years ago
	I would include one more factor to it which is also very critical "Customer Service" In Indian context: the mentioned 6 factors definately matter but on the basis of TG IF your TG is of premium class then improved Assortment, in-store ambience &...

	kent anderson \| Commented \| 2 years ago
	I see FUTURE brand name shared with people ideas helps all Best Kent G anderson www.futurevisionaries.com

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Retail industry and brands

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Against

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	AdrianStevens \| Argues in support of "Against" \| 3 years ago
	To add to what Chankant has posted one has to be clear with the question. Their are two issues here in retail - one the retail brand itself as in the banner under which the chain performs with its unique proposition and the other is the concept...

	jyoti sethi \| Argues in support of "Favour" \| 2 years ago
	Mostly all speciality stores are popular by its retail name , it depends so much on the format of the store.

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Why private labels succeed???????????????

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1 Private labels are growing faster than manufacturer brands.

2 Success factor for Private Label

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	Ghanshyam Tiwari \| Supported idea "Success factor for Private Label" \| 2 years ago
	PL has been successful. People say value buy, cheaper than brands etc. etc. Has anyone ever thought that its the AVAILABILITY. Most of the times PL will never have a stock out problem. If a category has ten variants, all will be available at all...

	Sonam Kapoor \| Supported idea "Private labels are growing faster than manufacturer brands." \| 2 years ago
	Private label brands are growing faster than manufacturing brands. They have better strategy, better supply chain management, communication etc which is helping them in becoming brands.....

	nirbhay acharya \| Supported idea "Private labels are growing faster than manufacturer brands." \| 2 years ago
	Yes what you just mentioned is true. And apart from giving a brand name that gathers mass while its on the roll, they even come up with new concepts. Eg: You may go to a branded store to buy shirts and may even spend exorbitantly to buy one you...

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"The most coveted IMAGES Retail Awards 2009"

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The most coveted IMAGES Retail Awards 2009 IMAGES Retail Awards 09 - the most eagerly awaited awards of the organised retail industry in India. The second and final day of India Retail Forum (IRF) 2009 culminated with the IRA '09 awards, given in recognition of excellence in the development of business of organised retail industry in India. Here goes the complete list of the awards and the nominees in different categories: Most Admired Retailer of the year: Fashion Lifestyle - Bata Most Admired Retailer of the year: Food Grocery - Food Bazaar Most Admired Retailer of the year: Catering Outlets - Cafe Coffee Day Most Admired Retailer of the year: Leisure - Odyssey Most Admired Retailer of th...

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Discounts or Price reduction which one is better for long term goals of a brand

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Discounting

Price Reduction

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	Alka Thakur \| Argues in support of "Discounting" \| 2 years ago
	I am in total agreement with Dr. Siddharth Verma. Occassional discounts or promos would suffice!!

	Jaygopal Raghavan \| Argues in support of "Price Reduction" \| 2 years ago
	Both are harmful for the brand in the long run. But i am slighlty inclined towards a price reduction as that not only has a positive impact on the brand but also has the option of going back to the original price after the promo period. Whereas a...

	joy chatterjee \| Argues in support of "Price Reduction" \| 2 years ago
	Both price reduction and discounting effect the brand equity. The only difference lies in the execution of the plan. Discounting on a regular priced product causes impulse and is seen as increase in offtakes. Discounting acts as a catalyst in...

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Marketing with Zero-Budgeting

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Yes

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	Pawan Kumar Bariar \| Argues in support of "No" \| 2 years ago
	marketing with zero budget

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Private labels V/s national brands-The undercurrent battle!

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Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that a...

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	alex campbell \| Commented \| 1 year ago
	Branding has developed from FMCGs to encompass services, non-profit organizations, and even places. Of all the market categories, retail offers the broadest canvas for any brand to show its true colors. From the understanding of a market that...

	ujjval jain \| Commented \| 2 years ago
	@Makarand-I share same understanding Makrand. For one last decade I have felt that people due to rising income levels tend to switch towards premium products at every strata.As you have mentioned aam aadmi too going for brands though via discount...

	Makrand Bhave \| Commented \| 2 years ago
	THe trend that I can feel that I see seeping in now in Mumbai particularly is that people have risen beyond these private labels. There is suddden mushrooming of Premium upwards labels in Mumbai. Atria started it with showcasing ALDO and Ducatti...

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Profit share of private label in retail industry.

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Private label in food and non food in retail industry.

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