Global Brand Strategies
Tags :
Global brands, strategies, tips, new market, global branding, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Global Brand Strategies" topic:
The complexity of growing a brand across markets, cultures and regions cannot be underestimated. For every Pepsi there are thousands of brands that have ended up lost on the landscape, or worse, repelled by their host country. When crossing borders, everything from the name to the brand positioning needs to be scrutinized to ensure proper translation across regions. So what are the global brand strategies. Let us share your views on this.
1 trends
, 6 insight
, 4 debates
, 4 idea contests
, 1 question
on topic: "Global Brand Strategies"
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(rate this)
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1
Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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anjani nandan
| Supported idea
"Differentiation lies in product offering"
| 2 years ago
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yes according to type of product the offering also differs because we can not treat all product as a same so it all depend on product
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Ashutosh Kumar Upadhyay
| Added idea
"waiking with the culture a brand should involve with culture"
| 2 years ago
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Culture means the sets of believe of masses and brand's attribute should meet or reflect that believe, more or less it should speak that we care for your culture and ethics like Mc Donald aalo tiiky berger at the place of beef berger in india.
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Makrand Bhave
| Supported idea
"Communicate for an EMOTIONAL Connect!"
| 2 years ago
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In fact Kashif all Vodafone ads with the pug and the little girl are so emotional that it has an appeal across sections of sex, age and whatever else!! :))
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Ideate: "How a brand should indulge with culture?" deleted from your view.
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1
think global but act local
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A sense of authenticity
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SRINIVASAN P
| Added idea
"UNDERSTAND YOUR CUSTOMER"
| 2 years ago
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NOT JUST KNOW YOUR CUSTOMER; BUT UNDERSTAND HIM; GET INTO WHAT IS GOING ON IN HIS MIND BY ASKING HIM - BOTH BEFORE SELLING AND AFER SELLING. BEFORE SELLING: WHAT ARE HIS EXECTATIONS FROM THE PRODUCT OR SERVICE (EVEN IF IT IS NOT PRESENTLY...
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Jay Makwana
| Supported idea
"think global but act local "
| 3 years ago
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Local tastes may differ..local langauge may differ..so even though the Global Brand remains the same Branding efforts may be localised upon customer preferences..
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Ideate: "Five practices for global brand success" deleted from your view.
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Global Brand initiatives are the future perspectives in pharmaceutical industry, how we can do, to make our brands global, or multinational. there are a no. of pharma companies of indian origin, who ...
Answer: "how can improve upon global brand initiatives?" deleted from your view.
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Marketing Capsuls - Aflac How a 'duck' transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym 'AFLAC' as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the i...
Insight: "How a "duck" transformed Aflac's brad recognition and improved Market Share?" deleted from your view.
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Institutionalizing Strategy To emphasize systems, style, staff, skills, and super-ordinate goals, we need to look at how strategy is institutionalized. An institution is a collection of values, norms, roles and groups that develops to accomplish a certain goal. The institution of education, for example, developed to prepare children to be productive members of society. To institutionalize a business strategy, business leaders must also develop a system of values, norms, roles and groups that will support the accomplishment of strategic goals. So, strategy is institutionalized if it is connected to the culture, the quality system, and the other driving forces in the organization. We have see...
Insight: "Institutionalizing Strategy" deleted from your view.
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1
Business nature
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Branding means establishing an Emotional connect with customers
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Amiya Chaudhuri
| Added idea
"Let the organization be one of the family memeber"
| 1 year ago
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Build a lot of well-wishers of the organization
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Sudeep Tarafdar
| Supported idea
"Complement your INNER SELF"
| 3 years ago
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Thanks Markand for the idea......i believe sometimes that nature should take its own course and just go with the flow...and have that inner feel reflect the way one bring up his business...thanks
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Ideate: "What are the strategies for branding an organization??" deleted from your view.
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Global brands
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21
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22
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Local brands
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Nilesh Pawar
| Argues in support of
"Local brands"
| 1 year ago
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The purpose of global brand management is to conceive of and control a brand's global direction, and this is done by defining and communicating the brand's core values. The execution of this communication lies in devising and consistently applying...
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NIRMAL PATEL
| Argues in support of
"Global brands"
| 2 years ago
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According to me, Global Brands having good Quality, Appearance,service so on...because of good R D opportunity ......so better we have to go for localization of global brand............
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Bibhu Prasad Das
| Argues in support of
"Local brands"
| 3 years ago
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Hi Raghavan My views covertly pointed to the NIRMA story, story of AMUL and the rest of the endless list of successful local brands which have assumed Global stature. See again the Thumsup! It wass almost the same time that it appeared in the...
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Debate: "Global brands v/s Local brands" deleted from your view.
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(rate this)
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Yes
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10
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3
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No
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Praveen Bhise
| Argues in support of
"Yes"
| 2 years ago
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Yes...but "CHANGE" is needed to compete or build a global brand!!
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Dayanand Deshpande
| Argues in support of
"No"
| 3 years ago
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Just by acquisitions of few companies one can't say that corporate India can build global brands and all, its just India is being touted as the next destination for every other industry, as the country has the youngest working population of all...
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B. A. RAMA KUMAR
| Argues in support of
"Yes"
| 3 years ago
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I have absolutely no doubt in the ability of Indian brands acquring a global footprint. Tatas and many others have already demostrated that it is possible. However, few important factors need to be considered before embarking on this journey:...
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Debate: "Can corporate India build global brands?" deleted from your view.
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Yes
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16
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6
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No
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neha singh
| Argues in support of
"Yes"
| 4 months ago
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They are more at the mercy of the occupy movement now.
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Vinoy Scaria James
| Argues in support of
"No"
| 4 months ago
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In a highly competitive market and in times of financial constraint, the brand definitely is not the master.
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Rohit Khanna
| Argues in support of
"Yes"
| 3 years ago
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Yes they are at the consumers mercy becasue mainly whatever the global brands create in the market is for the consumers, so ofcourse they are at the mercy of normal consumer who wants to buy the product. And because there are so much of...
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Debate: "Are global brands at the mercy of the consumer? " deleted from your view.
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Global Brands and the world it creates around it. To achieve the goal it needs to follow some strategies: Creation of a captivating name and wordmark, or symbol Take care of the name of the product as it would be representing the company. Find out a word that must be pronunciable in every language and should stan out from the crowd. Brand identity and distinct positioning messages are best communicated across all countries through packaging graphics that are as standardized as reasonably possible The components of consumer and corporate brands may differ, but both offer positioning options ranging from physical and tangible to intangible and emotional. The quandary of country association So...
Insight: "Designing of Global Brands" deleted from your view.
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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