Global Brand Strategies
Tags :
Global brands, strategies, tips, new market, global branding, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Global Brand Strategies" topic:
The complexity of growing a brand across markets, cultures and regions cannot be underestimated. For every Pepsi there are thousands of brands that have ended up lost on the landscape, or worse, repelled by their host country. When crossing borders, everything from the name to the brand positioning needs to be scrutinized to ensure proper translation across regions. So what are the global brand strategies. Let us share your views on this.
1 trends
, 6 insight
, 4 debates
, 4 idea contests
, 1 question
on topic: "Global Brand Strategies"
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Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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anjani nandan
| Supported idea
"Differentiation lies in product offering"
| 3 years ago
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yes according to type of product the offering also differs because we can not treat all product as a same so it all depend on product
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Ashutosh Kumar Upadhyay
| Added idea
"waiking with the culture a brand should involve with culture"
| 3 years ago
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Culture means the sets of believe of masses and brand's attribute should meet or reflect that believe, more or less it should speak that we care for your culture and ethics like Mc Donald aalo tiiky berger at the place of beef berger in india.
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Makrand Bhave
| Supported idea
"Communicate for an EMOTIONAL Connect!"
| 3 years ago
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In fact Kashif all Vodafone ads with the pug and the little girl are so emotional that it has an appeal across sections of sex, age and whatever else!! :))
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Ideate: "How a brand should indulge with culture?" deleted from your view.
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think global but act local
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A sense of authenticity
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SRINIVASAN P
| Added idea
"UNDERSTAND YOUR CUSTOMER"
| 3 years ago
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NOT JUST KNOW YOUR CUSTOMER; BUT UNDERSTAND HIM; GET INTO WHAT IS GOING ON IN HIS MIND BY ASKING HIM - BOTH BEFORE SELLING AND AFER SELLING. BEFORE SELLING: WHAT ARE HIS EXECTATIONS FROM THE PRODUCT OR SERVICE (EVEN IF IT IS NOT PRESENTLY...
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Jay Makwana
| Supported idea
"think global but act local "
| 4 years ago
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Local tastes may differ..local langauge may differ..so even though the Global Brand remains the same Branding efforts may be localised upon customer preferences..
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Ideate: "Five practices for global brand success" deleted from your view.
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Global Brand initiatives are the future perspectives in pharmaceutical industry, how we can do, to make our brands global, or multinational. there are a no. of pharma companies of indian origin, who ...
Answer: "how can improve upon global brand initiatives?" deleted from your view.
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Marketing Capsuls - Aflac How a 'duck' transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym 'AFLAC' as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the i...
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Pmb Softnet
| Commented
| 2 months ago
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Pmb Softnet
| Commented
| 2 months ago
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Insight: "How a "duck" transformed Aflac's brad recognition and improved Market Share?" deleted from your view.
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Institutionalizing Strategy To emphasize systems, style, staff, skills, and super-ordinate goals, we need to look at how strategy is institutionalized. An institution is a collection of values, norms, roles and groups that develops to accomplish a certain goal. The institution of education, for example, developed to prepare children to be productive members of society. To institutionalize a business strategy, business leaders must also develop a system of values, norms, roles and groups that will support the accomplishment of strategic goals. So, strategy is institutionalized if it is connected to the culture, the quality system, and the other driving forces in the organization. We have see...
Insight: "Institutionalizing Strategy" deleted from your view.
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Business nature
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Branding means establishing an Emotional connect with customers
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Amiya Chaudhuri
| Added idea
"Let the organization be one of the family memeber"
| 2 years ago
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Build a lot of well-wishers of the organization
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Sudeep Tarafdar
| Supported idea
"Complement your INNER SELF"
| 4 years ago
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Thanks Markand for the idea......i believe sometimes that nature should take its own course and just go with the flow...and have that inner feel reflect the way one bring up his business...thanks
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Ideate: "What are the strategies for branding an organization??" deleted from your view.
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Global brands
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21
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Local brands
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Nilesh Pawar
| Argues in support of
"Local brands"
| 2 years ago
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The purpose of global brand management is to conceive of and control a brand's global direction, and this is done by defining and communicating the brand's core values. The execution of this communication lies in devising and consistently applying...
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NIRMAL PATEL
| Argues in support of
"Global brands"
| 3 years ago
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According to me, Global Brands having good Quality, Appearance,service so on...because of good R D opportunity ......so better we have to go for localization of global brand............
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Bibhu Prasad Das
| Argues in support of
"Local brands"
| 4 years ago
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Hi Raghavan My views covertly pointed to the NIRMA story, story of AMUL and the rest of the endless list of successful local brands which have assumed Global stature. See again the Thumsup! It wass almost the same time that it appeared in the...
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Debate: "Global brands v/s Local brands" deleted from your view.
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Yes
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10
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3
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No
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Praveen Bhise
| Argues in support of
"Yes"
| 3 years ago
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Yes...but "CHANGE" is needed to compete or build a global brand!!
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Dayanand Deshpande
| Argues in support of
"No"
| 4 years ago
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Just by acquisitions of few companies one can't say that corporate India can build global brands and all, its just India is being touted as the next destination for every other industry, as the country has the youngest working population of all...
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B. A. RAMA KUMAR
| Argues in support of
"Yes"
| 4 years ago
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I have absolutely no doubt in the ability of Indian brands acquring a global footprint. Tatas and many others have already demostrated that it is possible. However, few important factors need to be considered before embarking on this journey:...
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Debate: "Can corporate India build global brands?" deleted from your view.
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Yes
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16
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6
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No
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neha singh
| Argues in support of
"Yes"
| 1 year ago
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They are more at the mercy of the occupy movement now.
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Vinoy Scaria James
| Argues in support of
"No"
| 1 year ago
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In a highly competitive market and in times of financial constraint, the brand definitely is not the master.
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Rohit Khanna
| Argues in support of
"Yes"
| 4 years ago
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Yes they are at the consumers mercy becasue mainly whatever the global brands create in the market is for the consumers, so ofcourse they are at the mercy of normal consumer who wants to buy the product. And because there are so much of...
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Debate: "Are global brands at the mercy of the consumer? " deleted from your view.
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Global Brands and the world it creates around it. To achieve the goal it needs to follow some strategies: Creation of a captivating name and wordmark, or symbol Take care of the name of the product as it would be representing the company. Find out a word that must be pronunciable in every language and should stan out from the crowd. Brand identity and distinct positioning messages are best communicated across all countries through packaging graphics that are as standardized as reasonably possible The components of consumer and corporate brands may differ, but both offer positioning options ranging from physical and tangible to intangible and emotional. The quandary of country association So...
Insight: "Designing of Global Brands" deleted from your view.
Other knowledge matching "Global Brand Strategies" topic
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Activity:
197 referals
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26 comments,
297 views
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Activity:
241 referals
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9 comments,
2020 views
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Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...
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Activity:
15 referals
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1 comments,
374 views
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Procrastination is a process by which an individual postpones taking actions they feel they ought to be taking. This postponement can be temporary, or it may drag on indefinitely, resulting in the desired action never being taken. Many people have problems with procrastination, ranging from simply putting things off until the last minute to actually failing to accomplish anything they set out to do because they continue to postpone it. There are a number of strategies for tackling procrastination, most of which involve reorganizing basic habits, and learning beneficial ways of thinking about individual tasks Essential to the idea of overcoming procrastination is the understanding that it is not an innate, or irreconcilable problem. Procrastination is a set of learned behaviors which get in the way of accomplishing specific goals. Like all learned behaviors, procrastination can be unlearned, and more productive methods of interaction can instead be achieved. Creating concrete to do...
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Activity:
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2 comments,
224 views
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Nicholas Carr's article "IT Doesn't Matter" (Harvard Business Review, May 2003) challenges the value proposition for IT. He argues that as companies become more dependent on IT for their day-to-day operations, so the emphasis switches to managing availability, reliability and security. As such, businesses should manage IT as a commodity. Do you subscribe to the Carr view? Do you align IT with the business in a purely supportive role? But innovations within IT continue to create possibilities and options for businesses that did not exist before. But where IT engages the business, pro actively and as an equal, companies will be able to continue to deliver strategic advantage through IT. The following will be useful in assessing the level of business engagement: - to whom does the IT function report in your business? For example, the Board (where the CIO/IT director is a Board member), the CEO (who has a business development focus), the COO (who has a business operations focus) or the...
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Activity:
85 referals
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18 comments,
243 views
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"2 bananas cost 50 cents, banana dessert costs 10 dollars" Marketing is story-telling of any selling proposition beyond the obvious. A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly. Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas. Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must work well for them, and it must look good. This is what marketing is. You can read the complete article here. What do you think?...
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Recent Knowledge in Topic (6)
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Which approach should global brands follow: Strateegy 1: The brand should follow be first... |
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Share your ideas for that factors which influences the strategies for global brands, So that... |
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Brands are the label of ownership and it matters a lot how much value your brand has. Hence it... |
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