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Marketing & Branding
GREEN MARKETING
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Green marketing in india, green brands, green consumer behaviour
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About "GREEN MARKETING" topic:
It is high time green marketing had to start in india.The India Metrological Department(IMD) declared 2009 the warmest year since 1901. The average annual mean temperature over the country as a whole for the year was one degree Celsius above the average of entire country- plus 0.913 degree Celsius to be precise. The average annual mean for 30 years is 24.64 degrees Celsius. The average mean temperature in 2009 has been calculated to be 25.553 degree Celsius. The report states abnormally warm conditions prevailed over major parts of the country during January and February last year. Heat wave conditions prevailed on many occasions over the central parts during first three weeks of march and over many parts of the country during april second and third week of May. About 150 deaths due to heat wave were reported in May and 80 lives were lost due to cold wave conditions. This indicate global warming is happening in India with proof and effects of it.
Let us explore green marketing ideas to save mother earth and mankind from dieseas
1 insight
, 1 debates
, 1 idea contests
on topic: "GREEN MARKETING"
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GREEN MARKETING HAS STARTED IN INDIA
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GREEN MARKETING NOT FOR INDIA
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C.SENTHIL NATHAN
| Argues in support of
"GREEN MARKETING HAS STARTED IN INDIA"
| 1 year ago
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The India Metrological Department(IMD) declared 2009 the warmest year since 1901. The average annual mean temperature over the country as a whole for the year was one degree Celsius above the average of entire country- plus 0.913 degree Celsius to...
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Uma Rama Linga Murthy M
| Argues in support of
"GREEN MARKETING HAS STARTED IN INDIA"
| 1 year ago
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Green Marketing already started in India but is awating a major break through or say a relevent means of communication and creativity in making people go for more eco centric and green products
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Debate: "GREEN MARKETING IN INDIA" deleted from your view.
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Direct marketing and channel sales.
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Tap Rural Areas
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Rathin Deb
| Supported idea
"Direct marketing and channel sales."
| 1 year ago
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Malladi the ways you mentioned I totally agree with it.
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malladi madhukumar
| Added idea
"Direct marketing and channel sales."
| 1 year ago
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1. Institutions ,Hotels, Educational insttutions, Big factories, big temple etc., should be directly targetted. 2.Channel sales can on the other hand help in popularising expending through distributor and dealer network. 3.architects and...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Direct marketing and channel sales."
| 1 year ago
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This is the best one to have better interaction with the customer base and would enhance better sales in view of close contact with the customers.
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Ideate: "Which type of marketing is essential today to sell renewable energy products (Solar)? Marketing solar products? " deleted from your view.
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Facing competition trying to keep your brand alive is not a cake walk any more. You know it better how your company struggles to keep it going be in the game. Battle b/w brands is fierce nasty. But winning is all what matters in the battle. Here are some points which might give you some insight about the new trends in the market. Hope it will be useful.. 1) Value is the new black Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low. 2) Brands increasingly a surrogate for 'value' What makes goods and services valuable will increasingly be what's wrapped up in the brand ...
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Business Management Consultant
| Commented
| 7 months ago
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Good tips. A company should always get consulting and strategic planning in this area of business to help improve their brand.
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N.Rakesh Verma
| Commented
| 1 year ago
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hallo dude this is rakesh can have a job in ur company, will u pls help me for that???
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Insight: "10 Branding and Marketing Trends for 2010" deleted from your view.
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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
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Why is using email marketing services sometimes a better option than direct mail? There are many options available to the business or charitable organization that is in need of a way to better communicate with their target audience. Two of the most popular are email marketing and direct mail. While both have their pros and cons, email is often a better option than its traditional counterpart. This article will explain why by highlighting some of the advantages it has over direct mail. Cost Effectiveness One of the best qualities email marketing has going for it is its low cost. The price you would pay to reach hundreds or even thousands of contacts is downright cheap in comparison to trying to connect with the same number of people with direct mail. More businesses are finding out that such traditional methods are cost prohibitive in today’s economy. With direct mail, you have to factor in the cost for creating your actual marketing materials, printing it all out, and mailing it to...
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