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Marketing & Branding
Growing & Sustaining Brand Equity in Turbulent Times
Tags :
Branding, Brand equity, Marketing,Branding in Turbulent Times
Industry :
Advertising/PR/MR/Events, Publishing, Radio, TV & Films
Functional Area : Branding, Digital marketing |
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About "Growing & Sustaining Brand Equity in Turbulent Times" topic:
There is an increasing interest in branding, as organisations become more aware of the significance of building strong and powerful brands which transcend boundaries and provide an organisation with one of its most valuable assets.
The objective of the topic is to discuss business awareness of brand building in times of economic turbulence through the exchange of knowledge and best practices which should be adopted.
The objective of the topic is to discuss business awareness of brand building in times of economic turbulence through the exchange of knowledge and best practices which should be adopted.
5 idea contests
on topic: "Growing & Sustaining Brand Equity in Turbulent Times"
Prev1NextShowing 1 - 5 of 5
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(rate this)
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Forego of Market Activity
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Target Customer
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AMISH
| Added idea
"Right projection of idea for Promotion of Brand"
| 11 months ago
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In view of the economic depression, products that have value are sought after most. So here the brand promotion comes into play, projecting the product or the brand as most value adding one and giving you the most effective return on your...
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Snehashis Basu
| Supported idea
"economic & effective ways to promote the brand ,"
| 2 years ago
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I fully agree with the idea as promotion is most important in case of branding and maintain the market presence. In present context of receission promotion should not be only effective but at the same time it should be economical.
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solomon prabakar
| Supported idea
"Forego of Market Activity"
| 3 years ago
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The mandra for brand management during recessionare: generate trial, increase usage, look for newer opportunities and increase market coverage all these things should be done without increasing the existing resources
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Ideate: "Brand Management in Recession" deleted from your view.
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(rate this)
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Concentrate on core brands
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Pricing Tactics
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Gandhi Rajan
| Added idea
"Concentrate on core brands"
| 3 years ago
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The marketer should concentrate on the core brand or products. He should market only those product or brand which are likely to survive during the recession. And not spend anything on the product that will sink/die ( because spending time and...
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Venkatachalam C V
| Supported idea
"Maintain Marketing Spending"
| 3 years ago
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Yes santosh you are right, competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain consumers need the reassurance of known brands, and more consumers at home watching...
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ayushman
| Supported idea
"Concentrate on core brands"
| 3 years ago
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The marketer should concentrate on the core brand/ products. spend on the product that will not in position to survive ie spending time or money is not fruitful
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Ideate: "What should a Marketer do in times of Recession?" deleted from your view.
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(rate this)
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1
Use your employees to promote
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Don't be a friend as well as promoter at the same time
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Neelima Pandey
| Supported idea
"Use your employees to promote "
| 3 years ago
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Well first you have to market your product to your company (employees, clients,stakeholders ) so that word of marketing can be more effective and increase your sales volume later on because they will market your product as well.
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Arvind Shastry
| Added idea
"Use your employees to promote "
| 3 years ago
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Well pass on your positive attitude towards your employees, by using them to promote things the way you want would help create a positive circle of influences, thereby increasing sales. When you use them, you have to share your ideas with them,...
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Ideate: "How to brand your business through Word of Mouth Marketing ?" deleted from your view.
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(rate this)
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1
Empathy and Authenticity
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Customer Focus, Past performance, Cutting Advertisement Costs
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AMISH
| Added idea
"Promote the ROI point of view"
| 11 months ago
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During recession it is important to understand that the people are trying to cut down on costs and unfrilled, non-fancy, but things that give you more return on the rupee you pay. So drive home this point, you need to project your products such...
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Mittal Shah
| Added idea
"Mittal Shah, Sr. Manager, Infratech Real Estate Pvt. Ltd., Nagpur"
| 2 years ago
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Be customer focused, Improve your service, analyse need of the customer and be honest.
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Ideate: "How to Leverage Brand Value during a Recession" deleted from your view.
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(rate this)
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Multi-Pronged Strategy
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Investment
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Sasi Dash
| Added idea
"Multi-Pronged Strategy"
| 3 years ago
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My idea is to draw up a multi-pronged strategy to help its clients maximise their media spends. It has to conduct periodic reviews of category and competitive spends to ensure that its clients, budgets are being continuously monitored and...
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Jayant Vishnu
| Added idea
"Investment"
| 3 years ago
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I think media have to constantly evaluate the current situation and look at ways and means to maximise clients., they have to relook at their investments critically because there will be less room for speculative investments in media offerings,...
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Ideate: "Media Agencies: Strategies to Deal with Economic Downturn" deleted from your view.
Prev1NextShowing 1 - 5 of 5
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Content marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand needs to know how to not only create and implement a content strategy that will help you achieve your pre-determined goals, but also how to develop content that will also help you stand out in the stream. During a recent Marketing Cloud webinar, The Altimeter Group’s Charlene Li and Rebecca Lieb discussed “ Winning Content Marketing Strategies: Rebalance Your Organization to Deliver Effective Content .” At the centerpiece of the webinar was a recent study conducted by Rebecca with Zack Kirchner and Jaimy Szymanski. “ Content: The New Marketing Equation ” features input from 56 ecosystem...
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Excerpt from the Book “Unposted Letter” by T. T. Rangarajan ’10 minutes early’ means I can live 10 years longer. There are two ways of catching a flight. If you’ve been flying regularly, then chances are you belong to this most common category. Getting stressed at the pace of traffic movement, driving the driver to drive a little faster, thinking of jumping signals, repeatedly glancing at your watch and rushing into the airport. In every queue from baggage scanning to chick-in to the security check, trying to jump the queue by explaining to everyone that you are running a little late for your flight… Walking a little faster to start with and then maybe even jogging to make it… a tense face, yet managing a smile for every attendant to make a case for yourself… finally, you barely make it to the flight. The second way is to leave for the airport 10 minutes early. There are two ways that a morning can start in every home. The first way is to simulate World War III. Everyone is...
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