Posted in Community :
Marketing & Branding
Growing & Sustaining Brand Equity in Turbulent Times
Tags :
Branding, Brand equity, Marketing,Branding in Turbulent Times
Industry :
Advertising/PR/MR/Events, Publishing, Radio, TV & Films
Functional Area : Branding, Digital marketing |
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About "Growing & Sustaining Brand Equity in Turbulent Times" topic:
There is an increasing interest in branding, as organisations become more aware of the significance of building strong and powerful brands which transcend boundaries and provide an organisation with one of its most valuable assets.
The objective of the topic is to discuss business awareness of brand building in times of economic turbulence through the exchange of knowledge and best practices which should be adopted.
The objective of the topic is to discuss business awareness of brand building in times of economic turbulence through the exchange of knowledge and best practices which should be adopted.
5 idea contests
on topic: "Growing & Sustaining Brand Equity in Turbulent Times"
Prev1NextShowing 1 - 5 of 5
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(rate this)
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Forego of Market Activity
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Target Customer
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AMISH
| Added idea
"Right projection of idea for Promotion of Brand"
| 8 months ago
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In view of the economic depression, products that have value are sought after most. So here the brand promotion comes into play, projecting the product or the brand as most value adding one and giving you the most effective return on your...
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Snehashis Basu
| Supported idea
"economic & effective ways to promote the brand ,"
| 2 years ago
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I fully agree with the idea as promotion is most important in case of branding and maintain the market presence. In present context of receission promotion should not be only effective but at the same time it should be economical.
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solomon prabakar
| Supported idea
"Forego of Market Activity"
| 2 years ago
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The mandra for brand management during recessionare: generate trial, increase usage, look for newer opportunities and increase market coverage all these things should be done without increasing the existing resources
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Ideate: "Brand Management in Recession" deleted from your view.
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(rate this)
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1
Concentrate on core brands
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Pricing Tactics
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Gandhi Rajan
| Added idea
"Concentrate on core brands"
| 2 years ago
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The marketer should concentrate on the core brand or products. He should market only those product or brand which are likely to survive during the recession. And not spend anything on the product that will sink/die ( because spending time and...
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Venkatachalam C V
| Supported idea
"Maintain Marketing Spending"
| 3 years ago
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Yes santosh you are right, competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain consumers need the reassurance of known brands, and more consumers at home watching...
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ayushman
| Supported idea
"Concentrate on core brands"
| 2 years ago
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The marketer should concentrate on the core brand/ products. spend on the product that will not in position to survive ie spending time or money is not fruitful
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Ideate: "What should a Marketer do in times of Recession?" deleted from your view.
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(rate this)
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1
Use your employees to promote
2
Don't be a friend as well as promoter at the same time
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Neelima Pandey
| Supported idea
"Use your employees to promote "
| 3 years ago
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Well first you have to market your product to your company (employees, clients,stakeholders ) so that word of marketing can be more effective and increase your sales volume later on because they will market your product as well.
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Arvind Shastry
| Added idea
"Use your employees to promote "
| 3 years ago
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Well pass on your positive attitude towards your employees, by using them to promote things the way you want would help create a positive circle of influences, thereby increasing sales. When you use them, you have to share your ideas with them,...
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Ideate: "How to brand your business through Word of Mouth Marketing ?" deleted from your view.
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(rate this)
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1
Empathy and Authenticity
2
Customer Focus, Past performance, Cutting Advertisement Costs
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AMISH
| Added idea
"Promote the ROI point of view"
| 8 months ago
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During recession it is important to understand that the people are trying to cut down on costs and unfrilled, non-fancy, but things that give you more return on the rupee you pay. So drive home this point, you need to project your products such...
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Mittal Shah
| Added idea
"Mittal Shah, Sr. Manager, Infratech Real Estate Pvt. Ltd., Nagpur"
| 2 years ago
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Be customer focused, Improve your service, analyse need of the customer and be honest.
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Ideate: "How to Leverage Brand Value during a Recession" deleted from your view.
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(rate this)
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Multi-Pronged Strategy
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Investment
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Sasi Dash
| Added idea
"Multi-Pronged Strategy"
| 3 years ago
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My idea is to draw up a multi-pronged strategy to help its clients maximise their media spends. It has to conduct periodic reviews of category and competitive spends to ensure that its clients, budgets are being continuously monitored and...
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Jayant Vishnu
| Added idea
"Investment"
| 3 years ago
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I think media have to constantly evaluate the current situation and look at ways and means to maximise clients., they have to relook at their investments critically because there will be less room for speculative investments in media offerings,...
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Ideate: "Media Agencies: Strategies to Deal with Economic Downturn" deleted from your view.
Prev1NextShowing 1 - 5 of 5
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