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Hospitality marketing and promotion
Tags :
"marketing ideas", "promotional ideas", "hospitality industry"
Industry :
Hospitality
Functional Area : Branding |
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About "Hospitality marketing and promotion" topic:
It is about various marketing and promotional
ideas applicable to hospitality industry.
2 trends
, 1 debates
, 3 idea contests
, 1 question
on topic: "Hospitality marketing and promotion"
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The Park Plaza Westminster Bridge London has unveiled plans to offer guests natural drinking water from the River Thames as part of an eco-friendly initiative . The 1,021 room four-star deluxe hotel, due to open in early 2010, will sell the water exclusively for guests. The decision came after research by Swiss scientists, published last month, found the Thames to be the purest river in the UK. Scientists tested triple filtered and purified water taken from the Thames against two leading brands of mineral water. On sampling, 76.3% of 1,000 people preferred the Thames purified water compared with the two best selling mineral water brands which cannot be named. The participants found the wate...
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Sudeep Tarafdar
| Commented
| 4 years ago
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Very nice insight....thanks for sharing....and this eco friendly initiative is a good move as water from the direct source like river is good and it also cuts costs in comparison with the mineral water.
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Trends: "New London hotel to sell Thames water" deleted from your view.
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What should be the marketing promotion strategy for any shopping mall opening ceremony in 2 tier city with best taking care of ROI.
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Abhijit P.
| Answered
| 2 years ago
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Road show with innovative activity to pass on the attributes of mall will help a lot. First find out - what is mall about and what the special services it provides. Who is TG and why should they come to the mall (benefits) etc...Do some research...
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Parthasarathy Ramesh
| Answered
| 3 years ago
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there are many ways the owner could promote his Mall during the opening ceremony as below. 1.Offer 25% discount for the first 100 customers. 2.Offer 100% retrun of the bill amount for every 101st customer upto a max value of Rs 5000. 3.Offer two...
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Makrand Bhave
| Answered
| 4 years ago
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Promotion ideas(scratch win contests, kids centric competitions etc), trade offers (Ek pe ek free types) and similar BTL activities should do the trick!
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Answer: "Mall Opening Ceremony " deleted from your view.
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1
Few modifications are required...
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Adesh Dalvi
| Added idea
"Few modifications are required..."
| 3 years ago
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I think, the hotel industry should focus more on Resorts and Houseboat hotels. Changes in design are required, but in an artistic way like many of the European hotels are doing. Hotels can also make profit by introducing lot of activities by its...
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Ideate: "What are the Infrastructure requirements in Hotel Industry ?" deleted from your view.
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1
Hybrid Hotels ...
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Adesh Dalvi
| Added idea
"Hybrid Hotels ..."
| 3 years ago
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According to me,the rising cost of construction and a struggling real estate has prompted hoteliers to deploy the pre-fabricated and cost effective solution in the construction of new hotels. In fact they are fighting back by producing highly...
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Ideate: "What are the latest trends in Hotel industry ?" deleted from your view.
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Over 50,000 pilgrims drawn from different parts of the country and abroad have performed darshan in the holy cave of Swami Amarnath since the pilgrimage started from June 30. According to official sources on the day five of the yatra today over 13,000 pilgrims performed darshan in the cave shrine. Till late night yesterday 37,000 pilgrims had paid their obeisance at the holy cave. Official sources said that 6,933 pilgrims left for the cave shrine from Baltal early this evening. Out of them 6,570 pilgrims left via foot while 363 left via chopper. The sources said while all those who left by the chopper performed the darshan in the holy cave during the day, majority of the yatris who left by ...
Trends: "About 50000 piligrims visit Amarnath" deleted from your view.
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They are more aggressive in promoting their services
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Its still in nascent stage.. it will take time..
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Prasanna
| Argues in support of
"They are more aggressive in promoting their services "
| 2 years ago
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Yes today many hospitals are doing good promotion of their services. I think there will be better promotion strategies in the near future....
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Debate: "Hospital Marketing in India is witnessing a new dimension..." deleted from your view.
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1
Good knowledge and little investment
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how to start small clinic
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Ravi Lakshman
| Added idea
"Good knowledge and little investment"
| 2 years ago
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You should be having a basic knowledge of the medicine line and get approved by the government. Then invest some amount and buy the necessary equipments and rent a place....
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B.ENOC KUMAR
| Added idea
"how to start small clinic"
| 2 years ago
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please help with some suggestion
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Ideate: "how to start small clinic " deleted from your view.
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Other knowledge matching "Hospitality marketing and promotion" topic
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Activity:
282 referals
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13 comments,
297 views
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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What could be the size of Indian Switch market ( Low Voltage)
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Is your Website is ready to beat the heat of Advanced Google Search Architecture – Google Caffieine Google Caffieine – this is what for which I would say “Google Caffieine” is advanced Google search architecture of new era. Google Caffieine appears to include fresh way of “web crawling”, “web indexing”, and “Google SERP of targeted web” changes. Most impressing thing is Google is not incorporating this mechanism into its existing system or replacing it with new one while Google is providing an insight as per demand of current online search system and asking webmasters for their feedback. “It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” - Google The new model may be an attempt to integrate real time search or a model to enhance speed and accuracy of its search results. I personally believe that this architecture will really help those Google visitors those have been frustrated by forced...
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