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How brands can tap Indian consumers?
Tags :
Brands, Indian, consumers, brand, consumers, markets,
Industry :
Retail Chain/Logistics, Advertising/PR/MR/Events, Radio, TV & Films, Consumer Durables, FMCG/Foods/Beverage
Functional Area : Business Processes, Purchasing, Branding, B2B Sales, Consumer Sales, Pricing, Growth, Innovation, Strategy Execution |
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About "How brands can tap Indian consumers?" topic:
More and more cosumers are turning to be brand conscious. Consumers prefers brands on many basis. So how do you think these brands can tap Indian markets? Lets discuss the underlying topics.
1 insight
, 9 debates
, 11 idea contests
, 2 question
on topic: "How brands can tap Indian consumers?"
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(rate this)
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1
Google
2
Sony
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Pankaj Tamang
| Supported idea
"Google"
| 2 years ago
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definatly google.. with d help of this search engine, we can access to all kind of information..
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saurabh
| Supported idea
"Google"
| 2 years ago
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google is the greatest invention, that drastically changed our life. every one depends on this brand.
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SUNIL GHAI
| Supported idea
"Google"
| 2 years ago
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Yes it is google, I don't remember any other search engine name
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Ideate: "Which brands are on top of your mind and why?" deleted from your view.
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(rate this)
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Price
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25
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33
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Brand
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Rajkumar Mahaganapat
| Argues in support of
"Price"
| 1 year ago
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no brand effectiveness is there today.Each n every established firms with established brands are getting the production done on contracts through any cheap resource n the quality has been compromised totally. now the firms just market their name...
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PRATEEK
| Argues in support of
"Brand"
| 1 year ago
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i completely agree wid u kuldeep sir....really today the indian consumer is running for brands.he/she is ready to buy brands at any cost...
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Rajeev Kumar Singh
| Argues in support of
"Brand"
| 2 years ago
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From my point of view, there are three types. 1. Upper Class- Where it is nothing really to show to others, 2. Middle Class- Where people tend to show to upper class, 3. Lower Class- Only compete with their class only. Clarification:: 1. In case...
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Debate: "Price v/s brand : How Indian consumer is changing?" deleted from your view.
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(rate this)
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1
Hindustan Unilever
2
L I C of India
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Ranjeet Rony Sanyal
| Supported idea
"L I C of India"
| 2 years ago
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Mak i hv jus checked in to my office, i will get in touch wth u/ as far as other sites are concerned I am not a member/ do send me ur id/ I find most of the topics posted on too-step vry childlike. Srry- India mein 8 saal- saboon aur tel bechaan...
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Makrand Bhave
| Supported idea
"L I C of India"
| 2 years ago
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Ranjit call me Makarand :) I am not at all hurt. Its just that your comment came right out of the blue and I have been at buggers ends trying to decipher it. The only way I have taken it is as a compliment. And now after your comment here, I am...
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HIRAL R. RANDERI
| Supported idea
"Hindustan Unilever"
| 2 years ago
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Effective marketing for such a broad range of products is never an easy task... and even thougher thing s to maintain brand equity.. But the most appreciable thing out of all the saperate marketing for different brands is : promoting Brand name...
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Ideate: "Which is the most admired marketer in india? " deleted from your view.
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(rate this)
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1
The entire community
2
Account managers and planners
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shashank mishra
| Added idea
"The entire community"
| 2 years ago
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Brand is as identity of a product. It contains certain attributes which it gains because of its consistent performance for which CEO, employees other stake holders are responsible will depend on many factors like quality of product, service...
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James Masih
| Added idea
" Account managers and planners "
| 2 years ago
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They really know the brand well and their affinity with a brand or category helps creates custodians in agencies. It’s the agency which helps meet the brand tangibles, since it is responsible for creating consumer interface in a manner that’s...
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Ideate: "Who is the brand custodian today?" deleted from your view.
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(rate this)
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1
Comparision: Price, Quality and VFM
2
Quality of the product
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ravi vyas
| Added idea
"Reliability"
| 2 years ago
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Indian consumer looks for relibility..that's the reason why 'made in China' products sell better under Indian brand names. Now if the same comes with better price its Sone Pe suhaga.
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vinod chacko
| Supported idea
"Comparision: Price, Quality and VFM"
| 2 years ago
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I agree with makrand.Another citing example for this is the entry of cello grip pens into the Indian market.when Reynolds and others dominated in the market cello entered and the consumers warmly welcomed the local brand.I do believe Indian...
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Ranjeet Rony Sanyal
| Supported idea
"Comparision: Price, Quality and VFM"
| 2 years ago
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We marketing people tend to forget that it is not a fight between a national(local) brand against foreign brand. A brand has a very long gestation period, and it doesnot work overnight by intense publicity.At most it can create awareness but to...
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Ideate: "What are Indian consumers purchase intention towards local brands?" deleted from your view.
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(rate this)
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Yes
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1
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2
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No
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Azhar Kazmi
| Argues in support of
"No"
| 2 years ago
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Often I get the feeling that this whole idea of customer loyalty is misplaced. How can a customer be loyal to a particular brand? A customer looks to a product as a means to satisfy her needs. So whichever product does that is preferred. Once...
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Ajit Khan
| Argues in support of
"Yes"
| 2 years ago
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Younger generations are being loyal to premium brands just to raise and set their standards. Their living luxuries is increasing which tempts them to shift to premium brands. Moreover, Young are also getting paid heavily on job for which they can...
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Debate: "Do you think younger generations are more loyal to premium brands?" deleted from your view.
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(rate this)
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1
Yamaha
2
JOCKEY
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anjani nandan
| Supported idea
"Tata Salt"
| 11 months ago
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ya , i am agree with vipin we use different brands of salt ..where tata is a big brand for salt market ,where as nokia,yamaha,Marlboro..etc are consumed by not all age group consumers ,so in respect to these product tata salt is much frequently...
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Muhammed jabir rifai
| Added idea
"Yamaha"
| 11 months ago
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I constantly drive almost 70kms everyday in my own Yamaha.
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Ideate: "Which brand do you consume more in your everyday life?" deleted from your view.
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(rate this)
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Yes
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0
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VS |
3
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No
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Ranjeet Rony Sanyal
| Argues in support of
"No"
| 2 years ago
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WithTRP's hovering in range of 1-1.5 in the recently held one day series against Australia except fr one match where sachin was on song and luke warm response to the champion's league, the audience basket is defnitely on the wane. Even BCCI's...
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Ranjeet Rony Sanyal
| Argues in support of
"No"
| 2 years ago
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purvi thnks fr yr comments. I as brand manager is looking fr alternative channel of communication. wht me my fraternity is looking fr some out of the bx thoughts. If u evr happen to visit delhi by train, u wll see wall painting of some...
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Debate: "Is Sahara's logo sponsership of Indian cricket team worth its salt?" deleted from your view.
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(rate this)
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Yes
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16
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VS |
6
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No
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neha singh
| Argues in support of
"Yes"
| 4 months ago
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They are more at the mercy of the occupy movement now.
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Vinoy Scaria James
| Argues in support of
"No"
| 4 months ago
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In a highly competitive market and in times of financial constraint, the brand definitely is not the master.
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Rohit Khanna
| Argues in support of
"Yes"
| 3 years ago
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Yes they are at the consumers mercy becasue mainly whatever the global brands create in the market is for the consumers, so ofcourse they are at the mercy of normal consumer who wants to buy the product. And because there are so much of...
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Debate: "Are global brands at the mercy of the consumer? " deleted from your view.
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(rate this)
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1
India need to have a proper resources to go global ..
2
Use our Film industry
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Makrand Bhave
| Added idea
"Use our Film industry "
| 3 years ago
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Our films and its mascots are gaining big grounds abroad. They can be effectively used across the globe to forward our local brands and its communication to position the brand for usage and visibility. We can leverage the popularity of our icons...
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Saravanan Rajenan
| Added idea
"India need to have a proper resources to go global .."
| 3 years ago
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I believe its not the right time for an Indian company to explore the potential of global market because at first these Indian companies need to leverage and capture opportunities created within Indian economy. Once this huge opportunity created...
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Vinod Yadav
| Supported idea
"local potential is big,,,,,"
| 3 years ago
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Global potential is HUGE... and it all derives from the mother brand which is India. How can one forget timeless, iconic brands/ideas (wherein no brand manager has spent even a single rupee) like Yoga, Ganga, Spirituality, Kamasutra, Basmati,...
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Ideate: "Where are Indian brands on the global stage? " deleted from your view.
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