How great brands stand out
Tags :
Great brands, best brands, popular brands, star brand, branding, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "How great brands stand out" topic:
Nike, Starbucks, Apple, Google, Target. all these breakaway brands which stand out not only in their own product categories, but also among nearly all other brands. What makes a brand break away? It's not as simple as spending money on an ad campaign. Brands must be willing to develop a distinctive voice, take risks, have internal champions, and deliver on its promises to customers. So let us discuss on this matter.
3 debates
on topic: "How great brands stand out"
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(rate this)
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Brands are evolved from vision of Organizations/Business houses
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9
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2
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Brands become popular by sales promotion
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KALIYAMOORTHY
| Argues in support of
"Brands are evolved from vision of Organizations/Business houses"
| 1 year ago
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Yes I agree with you Namrata Pathak. Vision carries the core values and is being transferred to Brands to reflect it.
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Nitin Mehra
| Argues in support of
"Brands become popular by sales promotion"
| 1 year ago
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Lets go back in to the past. Where the sugar was only 2 rs./kg and cellphone was not there to talk. post took month to reach and there was no way to track the mail. if they lost means they lost without your knowing untill the person sent you the...
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Pradeep Saran
| Argues in support of
"Brands are evolved from vision of Organizations/Business houses"
| 1 year ago
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It is the vision of the Organization that decides on a number of factors. 1)The ethics of trade. 2) The selection of a new product or development of an existing product that would appeal to customers at first sight. 3) The Quality standards to...
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Debate: "Brands are evolved from the vision of Organizations/Business houses." deleted from your view.
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(rate this)
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Yes
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6
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9
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No
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Resmi Maxim
| Argues in support of
"No"
| 2 years ago
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We should agree that those who moved first with Celebrity Endorsements benefited, when Customers were ignorant of the different strategies adopted by the Companies. They blindly believed that the Celebrity who is endorsing the product is a...
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chandrasekar
| Argues in support of
"Yes"
| 2 years ago
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A brand , to reiterate its premium position or brand recall often with the end users should keep doing brand building activities. a brand with a good image in one period may loose its image as another brand might occupy the spot due to stiff...
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Jaygopal Raghavan
| Argues in support of
"No"
| 3 years ago
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No celebrity endorsement is not required for a good brand. A good brand is one that stays in the mind of the customer forever or at least for a length of time. IF the sales of the brand is to be pushed forward by the celebrity endorsing it, then...
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Debate: "Is it necessary to have a brand endorsement for a well estabished brand?" deleted from your view.
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(rate this)
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Product development
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27
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12
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Brand develpoment
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Anna George
| Argues in support of
"Brand develpoment"
| 1 month ago
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Both Product Development and Brand Development are equally important. Customer/client would buy a product only if it is of good quality, so product development is important. Now even if we develop an excellent product, people will buy it only if...
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santosh kumar
| Argues in support of
"Product development"
| 2 years ago
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Branding will help create a face of the product so that the target customers can associate with it. But in the end it will be product that that the customer will be buying. It functionality quality performance will be important or the branding...
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Suhel Khan
| Argues in support of
"Product development"
| 3 years ago
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Quite obvious Product development is much more important then brand development. Because if we go on harping for a product which doesnt appeal to its intending audience then the campaign product both will fall flat on its face. For example...
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Debate: "Product development or Brand development!!" deleted from your view.
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