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lifestyle advertising in a customer-centric world |
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How to build a brand
Tags :
Brand building, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "How to build a brand" topic:
Branding is more than just a business buzzword. It has become the crux of selling in the new economy. To build a brand successfully from scratch a company needs to invest money & time on proper media Channels. State guidelines to create a brand. How to build a strong brand ???
Customers want to feel what they buy is authentic, but "Mass
Customization" author Joseph Pine says selling authenticity is tough
because, well, there's no such thing. He talks about a few experiences
that may be artificial but make millions anyway. Video is attached
3 insight
, 6 debates
, 7 idea contests
, 2 question
on topic: "How to build a brand"
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(rate this)
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Yes
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5
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No
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Md Nadeem Akhter
| Argues in support of
"Yes"
| 1 year ago
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yes. it is really important to continue advertising the product.today`s marketing is very competitive and if the brand will discontinue their advertising they may out of competition.to be continue in the market they has to advertise their product.
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Makrand Bhave
| Argues in support of
"No"
| 2 years ago
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When your brand is at the top quit electronic and online media!! Go for direct consumer contact programs. Get more into event based brand recall and associate with celebrities who would at this stage endorse what the brand stands for and...
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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I believe that consumer market has become highly competitive with a new brand being born almost everyday,so it is the prime concern of every marketer to promote their brand as a shade better than the competitors' and advertising place a very...
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Debate: "Should a Brand Continue Advertising even after becoming a top player?" deleted from your view.
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1
Pricing
2
Symbol
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chandrasekar
| Added idea
"perceived image supported by added benifits"
| 2 years ago
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product should create a perceived image in d minds of users and should add value for the money that consumers spend on the product.subsequently so called product would become a brand in the minds of end-users.
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HIRAL R. RANDERI
| Supported idea
"Symbol"
| 2 years ago
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Symbolization of a product name itself is the first step to transform it to a BRAND. i wudn't even say the other factors are irrelavent to create brand equity, but its the symbol which clicks the recognition ultimately retention. Just think about...
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Ideate: "Creation of brands" deleted from your view.
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Honesty, Integrity & Right Pricing
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Moving from compliance to trust
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neha singh
| Added idea
"Impossible"
| 17 days ago
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People will keep changing brands out of cost and quality. This is not possible, and it should not be planned for.
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kasturirangan.r
| Supported idea
"Moving from compliance to trust"
| 3 years ago
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From mere compliance it is the the trust with the brands projecting the trust. regs kasturirangan.r
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Makrand Bhave
| Supported idea
"Honesty, Integrity & Right Pricing"
| 2 years ago
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Completely support your idea Mr. Banerjee. A Brand has to stand tall and proud on all its claims and at the same time be affordable for max usage by TA. All attributes that have been built around the brand have to have some emotional connect with...
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Ideate: "How brands can build trust among consumers?" deleted from your view.
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(rate this)
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360 degree approach
2
By making them transparent
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Ramesh Parakkat
| Supported idea
"More than transperency its consumer saisfaction which is the key to improve consumption"
| 1 year ago
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No points given for consumer satisfaction will drive consumptiion , which is very suprising,in a era where consumer is said to be the king . We can force a horse to the water but cannot make it drink the saying goes , in the same way you can do...
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Ramesh Parakkat
| Added idea
"More than transperency its consumer saisfaction which is the key to improve consumption"
| 1 year ago
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It is easily said that transperency will lead to consumption but to add on to the consumption and keep on building to it , the consumer or customer who consumes it should derive full satisfaction at evey point of the units consumed . All the...
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Makrand Bhave
| Supported idea
"360 degree approach"
| 1 year ago
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Given that the brand has a communication, given that they have positioned it well, given that they have ensured a quality product, given that they have priced it as per the quality levels.... Does the product / brand address itself as a people...
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Ideate: "How can brands build their consumption?" deleted from your view.
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Yes
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4
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16
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No
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Rajesh Jain
| Argues in support of
"Yes"
| 1 year ago
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Yes Its Directly proportional as most of the successful brands belongs to Big company OR any successful brand makes the company of big size... its Directly proportional.
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s.baalu
| Argues in support of
"No"
| 1 year ago
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THANK YOU SUJATA.NO BRAND IS BORN BIG OR ACCEPTED OVERNIGHT.IT IS A LONG TERM PROCESS. AND DURING THIS PHASE THE MANUFACTURER AND ALL THOSE ASSOCIATED WITH THE BRAND,TASTING SUCCESS OF THE BRAND ENJOY THE BENEFITS AND GET PROPORTIONATE...
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Kaj Voetmann
| Argues in support of
"No"
| 1 year ago
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Today it is meaningless to talk about the size of an organization. Most successful brands have either outsourced lots of functions or is part of a bigger portfolio of brands. Goretex is a very successful brand for the companies who apply it to...
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Debate: "successful brands are directly proportional to the size of the organization...?????? " deleted from your view.
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(rate this)
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Link Building: SEO Link Types and Tactics Whoever said links are not important for search engine optimization are merely trying to dissuade you from pushing their website aside in search engines if you acquire the proper type and mixture of link equity. Search engine rankings are collective by-product of content, site structure, popularity and links; but since this post is about links and their various metrics... let's get right to the good stuff. Search Engine Link Metrics: * Link Reputation * Authority /Trust * Link Velocity * IP Diversity * Link Weight / Link Equity * Topical Theme / Theme Relevance * On Page Consistency * Off Page Consistency or Diversity There are fundamentally two type...
Insight: "Link Building" deleted from your view.
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(rate this)
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sandesh saboo
| Answered
| 1 year ago
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continue your efforts with otu tiring.
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Diwakar Tiwari
| Answered
| 1 year ago
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If we make systematic problem solving sop for all types problem to solve them by creating awareness in all and involving all concern by their brain storming then only we able to build our company's employment brand.
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Sujatha srivastava
| Answered
| 1 year ago
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Should think niche !!! Don’t set out trying to solve every problem that your industry has ever experienced. Instead, focus on one problem, the smallest problem, that you can solve in order to be helpful to someone. Once you’ve conquered that...
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Answer: "What measures must SMBs adopt to build their company's employment brand? " deleted from your view.
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(rate this)
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Promotion
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1
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0
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Equity
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祖師ダ ス
| Argues in support of
"Promotion"
| 1 year ago
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Ensures better customer relation
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Debate: "Brand" deleted from your view.
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(rate this)
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1
why customer prefer brand
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Mukesh Rani
| Added idea
"why customer prefer brand"
| 1 year ago
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branding comes with loyalty or loyalty comes with branding.
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Ideate: "about branding" deleted from your view.
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(rate this)
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With regard to branding, what is the relationship of the brand and the logo? Is it possible to create a brand without a logo? When creating a new brand, how the shape, size and colors of the logo are...
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Virag Shah
| Answered
| 10 months ago
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Logo and brand are co-related with each other. Both are give identity of product. So many example are available.
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Suhas Sampathkumar
| Answered
| 10 months ago
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There are two important features to a brand. The dictionary definition stated above suggests that brands are intrinsically striking and their role is to create an indelible impression. Brand’s visual appeal is a composition of the following:...
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James Masih
| Answered
| 2 years ago
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Before understanding the relation between a Brand and a Logo we need to understand the difference between them for that reason. Being in this field for quite a some time i can tell you that branding is one of the most misused business terms to...
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Answer: "What is the relation of logo and brand?" deleted from your view.
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My salutes to Mr Narayana Murthy and Mr Mashelkar! Today in Economic Times the brain storming article having same heading made me really excited and highly hopeful towards future of application of researches in science and technology in commercial field.As in my whole career I felt that its lagging too much in our country (except southern parts of India).Whatever researches are going on in big government institutes remain in journals and proceedings of seminars.Very few come up in application.While crores of rupees are spent every year by many funding sectors viz; UGC,CSIR,DBT and many more. Today after reading views of Mr Narayan Murthy and Mr Mashelkar I felt really supportive from their side as I have requested in many seminars and meetings about this innovation. Mr Narayan Murthy: What we really require is science,technology and innovation policy.Innovation is mind to market,concept to commercialisation.In the rest of the world you see that is happening. Mr Mashelkar: Human...
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Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste main party (New Year party with economy Price)” Advertisement Link: - http://www.youtube.com/watch?v=XZ0ps34UcWU Television commercial has already been...
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