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How to calculate ROI while adopting CRM?

Tags : ROI calculation, CRM ROI, RFM, RFD, Benefits of CRM
Industry : Technology Consulting
Functional Area : India, USA
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About "How to calculate ROI while adopting CRM?" topic:

Customer Relationship Management 

Please post the methodologies for calculating the ROI of CRM 

3 debates , 2 idea contests , 1 question on topic: "How to calculate ROI while adopting CRM?"
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1 Personalized services to the cusotmers
2 Empowers Customer service representative
Dayanand Deshpande  |  Added idea  "Empowers Customer service representative"  |  3 years ago
As said by Mr.Kumar that CRM holds information about the customer. CRM solution can offers Customer service representative details about the customer, he can review an entire account history to receive the context they need for making challenging...
Dayanand Deshpande  |  Supported idea  "Personalized services to the cusotmers"  |  3 years ago
I do agree with you, Eg: Mr.A purchases PS3 from "Mall Y" for his son, with nfs undercover game (he knows his son is crazy about racing game). After a year a new nfs game is released, one of the representative will contact Mr.A recommending him...
 
 
Ideate: "How CRM solutions can help organisation grow and maintain customer loyalty?" deleted from your view.
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Agile is mature enough  
10
VS
5
 Agile is still developing
Venkat Potineni  |  Argues in support of  "Agile is mature enough "  |  2 years ago
It can be implemented in almost all areas unlike more confine to Outsourceing as it's the practice untill work get done.
Suhas Chitade  |  Argues in support of  "Agile is still developing"  |  2 years ago
Well, Agile can be worked out in outsourced environmet. However as per my understanding it will be difficult to implement when you have trans national teams mainly due to time differences.
Qazi Irfan Mustafa  |  Argues in support of  "Agile is mature enough "  |  3 years ago
If one gives it a though, agile methodologies have always been there, just that they have been discouraged, besides they did not have a name and identity. There was a good reason to discourage them in past but the reasons faded away and people...
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Debate: "Project Management the Agile way...means quicker ROI" deleted from your view.
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(rate this)
Yes 
2
VS
1
 No
Amit Madhav  |  Argues in support of  "Yes"  |  3 years ago
It is like the testing the level where people can purchase the product. It depends on the segment whom you are targeting to. Consider the Levi's case where people are ready to pay Rs2000 for a denim jeans but the same trouser when tagged with...
Jagbir Singh  |  Argues in support of  "No"  |  3 years ago
I think the word brand loyalty does not exist and secondly to what level you are going to stretch the customer to test once the realize then physical price would also be not paid by them.
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Debate: "Tipping point calculation" deleted from your view.
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(rate this)
1 Transformation of the Operating Dynamic of the company.
2 Strategic/Tactical change
Jagbir Singh  |  Added idea  "Transformation of the Operating Dynamic of the company. "  |  3 years ago
Improving the operating dynamic, is quick. It focuses and mobilizes the company. It shows on the bottom line immediately - systemic improvements always do. And this provides the funds for further development. The ROI is measured in multiples. A...
Amit Madhav  |  Added idea  "Strategic/Tactical change"  |  3 years ago
Strategic/tactical change is one good step towards corporate development. One has to keep it mind that this takes time to implement and takes time to prove - the success rate is encouraging. Sometimes it can be expensive. The ROI (if any) is...
 
 
Ideate: "The Cost and Return (ROI) of Corporate Development " deleted from your view.
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There are real positive ROIs 
5
VS
2
 Its only a branding excercise wil no real measurable ROI
Srihari Kolusu  |  Argues in support of  "There are real positive ROIs"  |  3 years ago
In this Present times, internet revolution is going in superfast phase, every body is online now, most of the people are linked to social sites, sharing of knowledge is good and giving our own inputs makes the world know what we think and we can...
Prasun Singhal  |  Argues in support of  "Its only a branding excercise wil no real measurable ROI"  |  3 years ago
Vineet, first example is fine but second one still i have certain doubts, i feel measuring ROI from social media is difficult because how would you measure long term brand awareness just by being visible in social media channels? How do you know...
Vineet Singh  |  Argues in support of  "There are real positive ROIs"  |  3 years ago
I think there are real ROIs that can also be measured. Let me illustrate that using few scenarios 1. My friend buys a camera and shares his experience/review on facebook using an application created by camera company x. I too am interested in...
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What was your experience with using a CRM program with your customers? Did the return on investment pay for the program plus increase overall growth?
Radhakrishna Marar  |  Answered  |  4 years ago
ROI depends on the reasons for the CRM implementation. Most organizations I have come across are doing this primarily for automating their internal processes, rather than being more customer focussed, no matter what vendors like Oracle or SAP alk...
 
 
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