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How to make a brand go viral?
Tags :
branding, viral branding, virality, viral marketing, marketing,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding, India, Consumer Sales |
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In marketing "How to make a brand go Viral" mainly refers to “the marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily” via various communication tools like e-mail, blog, websites or other Internet space, and even at times word of mouth(WOM). Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions of people. With low marketing cost, it could experience an exponential growth of customer’s awareness of the brand it is promoting. But the bottom line is how you do it such that people are talking about your brand and it spreads like a wildfire. So, let's discuss how to make a brand go viral? What are the key elements required in this case.
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"brand"
| 2 years ago
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Placement of products and pricing comes earlier.Becoming the brand ambassador comes later.When a customer is happy with the products that he purchases repeatedly, he becomes the brand ambassador. He will not bother about the price.He is having...
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jagan mohan naik
| Added idea
"through wom and send the mails about the brand product and send the information to the mobile"
| 2 years ago
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hi jayanth garu. thank you for sending the question. and iam happy to participate on this topic. yes we see in privious days peoples are using local brand because of they are aware of that particular product and sotre we know meaning of brand. so...
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Nitin M Aras
| Supported idea
"Each customer is your Brand ambassador"
| 2 years ago
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Very right Jayant...I am not from marketing....but common sense says....every satisfied customer is your marketing asset.... So make every customer satisfied...and morally he will become a brand ambassador for you....you cannot increase tools,...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Branding through social media"
| 2 years ago
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Thanks Ms.Meena for the referral. 100% to be accepted with your ideas since you have covered all the aspects.Branding through social media is correct to create the brand awareness. But...the customer in the other end will be attracted through...
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Anjali Talkokul
| Supported idea
"Branding through social media"
| 2 years ago
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True Ms. Meena, Today Social Media plays an important role for every business. I too agree with you. It applies if your product is globally used. Thanks.
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Shyamal Maity
| Added idea
"Obective"
| 3 years ago
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In business objectives one of two drives successful mobile experiences, incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication, Because we haven't yet been...
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Shyamal Maity
| Supported idea
"Offers"
| 3 years ago
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Subhankar also it has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so...
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Targeted Sales
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Hit or Miss
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Rakeshreddy
| Argues in support of
"Hit or Miss"
| 2 years ago
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why we r produced a good and nice looking brands?? we are prodicing some lables like some attractive to consumers lble should be attached to the brands and re cycle to the new development from the old brands??? i mean some change of the looking...
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Targeted Sales"
| 2 years ago
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Thanks Mr.Ramdas Pawar for inviting me to participate. Steady and stable in marketing with perseverance will win the game. The marketers need to classify and segment their areas as to who will be the customers for their products. After deciding...
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Atul Joshi
| Argues in support of
"Targeted Sales"
| 2 years ago
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You are a growing company, your resources are limited, instead of wasting them on Carpet bombing go for Targeted Sales, this will yield better results and better utilization of all your resources. Also include targeted advertising as part of the...
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Activity:
282 referals
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1 comments,
75 views
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Activity:
935 referals
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14 comments,
245 views
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Grown in the lab: Artificial implants (Cornea) that restore sight in partially blind patients Here is a good news: Button-shaped artificial corneas have restored the sight in men and women in danger of going blind. The man-made corneas were just as good at improving eyesight as those usually obtained from donors. In time, the transparent implants could help ease the dire shortage of donated corneas. Worldwide, 1.5million people go blind each year because they cannot have corneal transplants. Damage to the cornea, the collagen-based transparent outermost layer of the eye, is one of the most common causes of blindness. It affects ten million people around the world and can be caused by genetics, surgery, burns, infection or chemotherapy. Previous attempts to develop synthetic implants have had limited success. To create an implant that is as close as the real thing as possible, the North American and Swedish researchers grew a synthetic form of human collagen in the lab and moulded...
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Activity:
0 referals
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0 comments,
15 views
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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