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How to make a brand go viral?
Tags :
branding, viral branding, virality, viral marketing, marketing,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding, India, Consumer Sales |
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In marketing "How to make a brand go Viral" mainly refers to “the marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily” via various communication tools like e-mail, blog, websites or other Internet space, and even at times word of mouth(WOM). Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions of people. With low marketing cost, it could experience an exponential growth of customer’s awareness of the brand it is promoting. But the bottom line is how you do it such that people are talking about your brand and it spreads like a wildfire. So, let's discuss how to make a brand go viral? What are the key elements required in this case.
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"brand"
| 1 year ago
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Placement of products and pricing comes earlier.Becoming the brand ambassador comes later.When a customer is happy with the products that he purchases repeatedly, he becomes the brand ambassador. He will not bother about the price.He is having...
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jagan mohan naik
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"through wom and send the mails about the brand product and send the information to the mobile"
| 1 year ago
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hi jayanth garu. thank you for sending the question. and iam happy to participate on this topic. yes we see in privious days peoples are using local brand because of they are aware of that particular product and sotre we know meaning of brand. so...
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Nitin M Aras
| Supported idea
"Each customer is your Brand ambassador"
| 1 year ago
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Very right Jayant...I am not from marketing....but common sense says....every satisfied customer is your marketing asset.... So make every customer satisfied...and morally he will become a brand ambassador for you....you cannot increase tools,...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Branding through social media"
| 1 year ago
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Thanks Ms.Meena for the referral. 100% to be accepted with your ideas since you have covered all the aspects.Branding through social media is correct to create the brand awareness. But...the customer in the other end will be attracted through...
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Anjali Talkokul
| Supported idea
"Branding through social media"
| 1 year ago
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True Ms. Meena, Today Social Media plays an important role for every business. I too agree with you. It applies if your product is globally used. Thanks.
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Shyamal Maity
| Added idea
"Obective"
| 3 years ago
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In business objectives one of two drives successful mobile experiences, incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication, Because we haven't yet been...
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Shyamal Maity
| Supported idea
"Offers"
| 3 years ago
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Subhankar also it has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so...
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Targeted Sales
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Hit or Miss
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Rakeshreddy
| Argues in support of
"Hit or Miss"
| 1 year ago
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why we r produced a good and nice looking brands?? we are prodicing some lables like some attractive to consumers lble should be attached to the brands and re cycle to the new development from the old brands??? i mean some change of the looking...
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Targeted Sales"
| 1 year ago
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Thanks Mr.Ramdas Pawar for inviting me to participate. Steady and stable in marketing with perseverance will win the game. The marketers need to classify and segment their areas as to who will be the customers for their products. After deciding...
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Atul Joshi
| Argues in support of
"Targeted Sales"
| 1 year ago
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You are a growing company, your resources are limited, instead of wasting them on Carpet bombing go for Targeted Sales, this will yield better results and better utilization of all your resources. Also include targeted advertising as part of the...
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Activity:
13 referals
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7 comments,
62 views
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Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste main party (New Year party with economy Price)” Advertisement Link: - http://www.youtube.com/watch?v=XZ0ps34UcWU Television commercial has already been...
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Activity:
10 referals
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0 comments,
223 views
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Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new body spray brand ”Fogg” for men and television commercial has already been released with good concept where no any other body spray brands have not been released advertisement yet. So, it can say that it will be U.S.P of ‘’Fogg”. Brand: - Fogg (Body Spray) Punch line: - Phir Khattam (Again...
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