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The Internet stands tall in a landscape of new technology. It marks an entirely new mode of communication and as such it is very difficult to overstate its significance in reconfiguring our social structures. eBusiness isn't entirely about the Internet but much of it's recent impact can in fact be credited to the Net and the applications which it supports. Share insights on the maturity and economic impact of e-commerce (buying and selling) and e-business (all business processes) here...
Posted by: Hiren Sheth
Activity: 0 referals , 1 comments, 307 views
We hear about the importance of business plans all the time, and many entrepreneurs would never think of launching a new venture without one. Most startups carefully plan production, distribution and delivery, and even internal culture. When it comes to putting together a long term, strategic marketing plan though, it’s shocking how many small to midsized companies skip it altogether. It often seems like marketing is something that’s an afterthought. Everyone knows it needs to be done, but we’ll figure it out as we go along. Marketing is not something to take lightly though. In fact, it can literally make or break a business. You can have all the other pieces in place – a great product, a seamless sales process, outstanding service, etc. – and if you don’t do a great job with marketing, none of it will matter. Sure, word of mouth will (eventually) help, but the more people spreading the word, the better, and marketing is the only way you’re going to get the process moving forward....
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