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Importance of Indian Homegrown brands
Tags :
indian homegrown products, indian homegrown brands, branding, advertising, pricing, product development, global brands, foreign brands,
Industry :
Advertising/PR/MR/Events
Functional Area : India, Product Development, Branding, Consumer Sales, Communication, Pricing |
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About "Importance of Indian Homegrown brands" topic:
Indian market is flooded with a variety of foreign goods, and in this
scenario, Indian brands are fighting back for survival. But is it
possible for each and every local brand to survive the onslaught?
This is the major challenge marketers face today. And also the
importance of Indian homegrown brands is not that great as consumers
still opt for Foreign brands. So, how we can make sure that Indian
homegrown brands are on par with global brands.
This is the major challenge marketers face today. And also the importance of Indian homegrown brands is not that great as consumers still opt for Foreign brands. So, how we can make sure that Indian homegrown brands are on par with global brands.
3 debates
, 2 idea contests
on topic: "Importance of Indian Homegrown brands"
Prev1NextShowing 1 - 5 of 5
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(rate this)
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1
By not thinking Branding means advertising
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Strength of Quality
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Gautam Patel
| Supported idea
"By not thinking Branding means advertising"
| 2 years ago
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Quality@customers satisfaction must utmostbut there must be a customer. Foccusig in advtabout your qualities ,ideas,vision and customer services leads the customer to the spot.After that one can creat a branding.Once branding is created still...
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S. Muralidharan
| Added idea
"Incentivise Home-grown Brands"
| 2 years ago
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Homegrown Brands, viz., MDH, MTR in masala segment, Medimix, Chandrika, Sandalwood soaps, Vicco Turmeric, Dabur, Hamdard, Nirma, etc. have set standards amidst stiff competition from other international brands. Government should propose incentives...
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Ideate: "How Indian homegrown brands can catch up with Global brands??" deleted from your view.
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(rate this)
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Yes
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42
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VS |
11
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No
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Himanshu Gaur
| Argues in support of
"Yes"
| 2 years ago
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In case of brand positioning we can rely on Indian consumers and their preference. As in the market positioning of the brands like Haldiram and Bikaner, it seems like the Indian consumers are very much focssed on Indian brands. We can also look...
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Sameer Kr. Singh
| Argues in support of
"No"
| 2 years ago
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I am not agree with sheetal if she is correct then why we don't use JUMPIN in place of PEPSI, MEDIMIX in place of VIVAL or LUX
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Sheetal Jadhav
| Argues in support of
"Yes"
| 2 years ago
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I will not quite agree with Jayant here and today Indian products are received well....and its all because of indigineous production which we make for very less money and this is attracting everybody. As everybody wants their money worth and if...
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Debate: "Will India ever realize the importance of its home-grown firms or brands?" deleted from your view.
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(rate this)
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Brand
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16
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VS |
22
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Product
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Product"
| 2 years ago
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Product is important than brand & the best example is Pulsar as product under Bajaj brand or failure of unicorn, the product under Honda brand.
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NITESH KUMAR
| Argues in support of
"Brand"
| 2 years ago
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without quality no one survive in market for longer time&at last those one is leader whose quality along with consistency alsoafter sale service.
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V B Sree Krishna Dutta
| Argues in support of
"Product"
| 2 years ago
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If it is about India, earlier people had not much of a choice regarding purchases. Later not many people actually knew what choices they had. Now, the choice is so vast that people may know what to buy but some times go crazy from where(which...
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Debate: "Brand or Product - which is more important for today's Indian buyer?" deleted from your view.
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(rate this)
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Public Relations
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16
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VS |
10
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Ads
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Vpul
| Argues in support of
"Ads"
| 2 years ago
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ADs have reachability to common people. A newspaper or a telivison is cost effective compared to a PR Partnership
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Ravanam naga durgesh
| Argues in support of
"Public Relations"
| 2 years ago
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advertisements makes the people literate about the product and public relations required for survival in the market.
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Purvi Ghosh
| Argues in support of
"Public Relations"
| 2 years ago
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I guess PR plays a better role in building stronger brand. PR helps in connecting better with the end users creates a better image about the company the product/service.
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Debate: "What is more important for better brand building - PR or Ads??" deleted from your view.
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(rate this)
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1
SERVICE AFTER SALES is to PRODUCT PRICING
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Akhilesh S Joshi
| Added idea
"SERVICE AFTER SALES is to PRODUCT PRICING"
| 2 years ago
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In our country the home products lack in competition with foreign products due to lack of information about the product, utility awareness of the product, sampling, practical demo (only showcasing is done), improper training to sales personnel,...
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Ideate: "SERVICE AFTER SALES is to PRODUCT PRICING" deleted from your view.
Prev1NextShowing 1 - 5 of 5
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