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Indian brands vs. Global Brands
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Indian brand, branding in India, global branding, Global brands, global marketing, best brands, Indian industry, Indian market, brand
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Advertising/PR/MR/Events
Functional Area : Branding |
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About "Indian brands vs. Global Brands" topic:
Indian brands that represent a range of goods and services, from airlines to mangoes, have the potential to match or even upstage well-established global brands. Indian Brand vs Global Brand. Who will win. Let's discuss here...........
1 trends
, 3 insight
, 4 debates
, 3 idea contests
, 3 question
on topic: "Indian brands vs. Global Brands"
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In today’s environment, strong brands are the foundation in building a strong nation. Let’s take a look at some of the nations of the world. The USA has the largest economy in the world and is also known as the land of brands. In the 2008 top 100 Best Global Brands study conducted by inter-brand, the US leads with 52 brands in the top 100 list, followed by Germany with 11, France 8, Japan 6, Switzerland 4, the Netherlands, Britain and Italy 3 each, Korea and Sweden 2 each, Finland and Spain one each. To qualify for the ranking, the brands must derive 30% of their revenue from the export market. Japan, Germany and France are the second, fourth and fifth largest economies in the world and the...
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s p chakravarty
| Commented
| 1 year ago
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we should not hope for any improvement till corruption is removed from our country.you cant name any indian brand with quality because every body is interested in making money.even company wants to provide good qualty service our agents ,dealers...
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ujjval jain
| Commented
| 2 years ago
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Even developing countries like ours do make strong brands, Lakme, Thums up, Limca etc are all Indian brands. Whatsoever Coke tried to kill Thums-Up, it could not do that. Unfortunately now these brands are owned by foreign MNC's due to one or...
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Jayant Vishnu
| Commented
| 2 years ago
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One of the reason for that is Globalization..... Globalization in India started in the early 1990's not in a full flow though. Indian Brands have started competing internationally & are facing hurdles to compete with them in terms of image,...
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Insight: "Strong Brands make a strong nation: So Why are Indian brands still lagging behind?" deleted from your view.
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NO DOUBT TATA CAN DO .
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Future is good in hands of privatization
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vivek singhania
| Added idea
"still now INDIA is power deficit country so i can give a small idea to Indian railway?"
| 1 year ago
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in every toilets of train coaches 2 bathrooms are available from evening 6 o'clk to morning 7 the lights in the bathrooms are continuously glowing so y not to provide a switch in front of every toilet door ,i think it saves a lot of valuable power...
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Ravindra Sharma
| Supported idea
"Who stops!!"
| 2 years ago
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Japan Shah mentioned gaps in customer service and transparency: There are only two ways to achieve these objectives: 1. Make it mandatory for politicians, bureaucrats and senior management to travel in three tier non a/c if not unreserved at...
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moulik shah
| Supported idea
"NO DOUBT TATA CAN DO ."
| 2 years ago
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Sir i agree with you. Tata is just another name of trust we can say. There have been always posibilities to give products in low rates but most of the MNCs spending money on making brands makes them so costlier to the public that tata never does,...
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Ideate: "Indian Railway" deleted from your view.
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The New India After 1991 , a new India emerged after the Balance of Payment(BoP) crisis. The balance of crisis, which show Indian currencies falling rapidly also forced the Government, to take a new direction . India, from a socialistic and protected economy moved to capitalist and market economy. A thriving new affluent middle class came into existence . The neglected software sector of Indian Business , became the new poster boy for India’s Business success . The economic reforms which was forced , by the troubling situation , India faced in the times of 1991 , actually brought a new level of change . There where blocbusters IT companies, which came out from Indian young generation . It i...
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Viktor Stephen
| Commented
| 3 years ago
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Today India faces a choice: it can learn and start the growth process or stunt it with its denial. India needs to understand what its real competitiveness is today, whether it is sustainable and in the long run and how would it create conditions...
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joydip
| Commented
| 3 years ago
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Amit, I have recently wrote something and shared some presentation on whether the crisis can be an opportunity or not ,here are the links . Also I have taken some interviews of people 1.http://joydipchakladar.blogspot.com/2009/04/braving-downturn-...
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Insight: "History of Indian Business after 1991" deleted from your view.
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India need to have a proper resources to go global ..
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Use our Film industry
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Makrand Bhave
| Added idea
"Use our Film industry "
| 3 years ago
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Our films and its mascots are gaining big grounds abroad. They can be effectively used across the globe to forward our local brands and its communication to position the brand for usage and visibility. We can leverage the popularity of our icons...
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Saravanan Rajenan
| Added idea
"India need to have a proper resources to go global .."
| 3 years ago
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I believe its not the right time for an Indian company to explore the potential of global market because at first these Indian companies need to leverage and capture opportunities created within Indian economy. Once this huge opportunity created...
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Vinod Yadav
| Supported idea
"local potential is big,,,,,"
| 3 years ago
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Global potential is HUGE... and it all derives from the mother brand which is India. How can one forget timeless, iconic brands/ideas (wherein no brand manager has spent even a single rupee) like Yoga, Ganga, Spirituality, Kamasutra, Basmati,...
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Ideate: "Where are Indian brands on the global stage? " deleted from your view.
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George Varghese
| Answered
| 1 year ago
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When we compare the Indian brands quality with foreign brands, we can be equal or slightly better than China. We are still not yet grown to compare with Japan, Europe and USA except for the spices and Rice.The marketing strategy...
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Answer: "What do you think about the quality of indian brands & their advertisements compared to foreign brands & Their marketing?" deleted from your view.
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Indian Software Industry is already on a high. But why do the Indian bigwigs stand small when compared to the brand image of Global bigwigs. I feel, Indian Software Firms are reluctant to position the...
Answer: "Do you think, Indian Software Industry needs a Marketing Revolution ?" deleted from your view.
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branding
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mnc branding
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Prasad PN
| Argues in support of
"mnc branding"
| 2 years ago
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MNC Branding is done by professionals. Desi branding is done by the family members / relatives of the promoters.
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Shiuli Mukherji
| Argues in support of
"branding"
| 2 years ago
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Condescending eh! Mr.Sood.How so? Are we discussing virtue or Branding? The very question is incomplete devoid of making any meaning? Moreover, it not only the language even the subject matter needs proper frame work.
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Debate: "difference betwen MNC branding and in indian branding? while MNC branding do their best.. why can't we..." deleted from your view.
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Restaurant
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0
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Customers
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SB DIKSHIT
| Argues in support of
"Restaurant"
| 2 years ago
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we are planning to go usa for 6 months ,pl tell me the state and city so that we can come to your restaurant as customer and your TOO STEP friend.
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Debate: "Visit this Restaurant and feel the taste of Real Indian food as well as Western style Indian food." deleted from your view.
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1
Understand consumer taste & upgradation in technological aspects
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Globalization of domesti brand
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malladi madhukumar
| Supported idea
"Understand consumer taste & upgradation in technological aspects"
| 2 years ago
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Domestic brand in the name itself Domestic is there. First let us understand what domestic customer want. Let us understand the tastes of differnt places in the country and introduce products accordingly. or make little modification and...
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Manoj
| Supported idea
"QP&S"
| 2 years ago
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When you buy a foriegn brand, you expect quality, latest technology and relaibility. The Indian brands(many) lack in all grounds such as 1) Quality 2) Packaging 3) Finishing 4) Features 5) Catchy Advertisement These are 5 things that makes a...
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saurav mallik
| Supported idea
"Understand consumer taste & upgradation in technological aspects"
| 2 years ago
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Out of all the colas -coke,pepsi,7up,fanta which one sells more??? It is not any one of these but Thums Up-taste the thunder.Indian consumers have unique taste,choice,value and lifestyle.Anybody who caters to these factors can come out with...
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Ideate: "How can Domestic brands survive while Global brands are gaining prominence in today's scenario?" deleted from your view.
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Features Indian Condition Testing that ensures smooth performance to sustain the rough work environment of India. MUMBAI, INDIA: Adaptable for the Indian work environment and fitted with sturdy features combined with high performance, that's what Zenith proclaims with its new range launched today. The highlight of the range is - ICT [Indian Condition Testing] which ensures smooth performance to sustain the rough work environment of India. The second largest PC manufacturer in India announced a new range of laptops - Zenith Admirale Plus, Zenith Presidio and Zenith Director Ultra Plus which it says, provide enhanced performance at an affordable cost. As per Raj Saraf, chairman and managi...
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Makrand Bhave
| Commented
| 3 years ago
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Just goes to show that Indian manufacturers have really geared up to the International standards. We can now boast of world class local brands!! Its time for some of such brands to go global and earn better equity in the IT sector! Thanks for the...
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Trends: "Zenith launches new range of laptops" deleted from your view.
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