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Indian Market A Hot Cake For Marketers...
Tags :
India, Indian market, customers, Indian customers marketing,Indian Market A Hot Cake For Marketers
Industry :
Industrial Products/Heavy Machinery, Oil & Gas, Steel, Textile, Hospitals, Internet, Advertising/PR/MR/Events
Functional Area : Europe, India, Branding, Consumer Sales |
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About "Indian Market A Hot Cake For Marketers... " topic:
Today you can see the entire world has come to India to get a piece of the hot cake. Indian customers have become the target for the global brands & products. The diversity in the Indian market has opened a new opportunity for marketers both national & international......
Lets discuss more on this....
Lets discuss more on this....
1 insight
, 15 debates
, 3 idea contests
on topic: "Indian Market A Hot Cake For Marketers... "
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Wellness-fitness centre
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2
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14
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Traditional exercise
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Jaygopal Raghavan
| Argues in support of
"Traditional exercise"
| 2 years ago
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It is actually a combination of both. Wellness centres are a result of shortage of time. But the best all round exercise that a person could get is swimming or all round games like basketball where you run, stretch and jump.
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anuradha
| Argues in support of
"Wellness-fitness centre"
| 2 years ago
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Traditional exercise is the best way to stay fit in life always. Because of time constraints someone may not get time to go for Wellness-fitness centre but u can do few exercises daily on ur own at home.
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Traditional exercise"
| 2 years ago
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Traditional exercises are good, however there is more attraction to the fitness center where people practice through machines/apparatus. The fitness center should give proper guidance to the participants on the methodology to use the machines in...
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Debate: "Which is the moste effective Wellness (Fitness,Gym centre) or Traditional exercise (Walking,yaga,aasan etc.)." deleted from your view.
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ICC World cup 2011
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13
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6
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IPL-4
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Sujit Patro
| Argues in support of
"ICC World cup 2011"
| 1 year ago
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Give your argument..It would be the world cup definitely because it will be watched by a wider audience. I dont think the IPL holds much interest in countries like Australia, england etc. other than for the asian viewers of course. Plus IPL 4...
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Abhishek Gupta
| Argues in support of
"IPL-4"
| 2 years ago
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let me honest with facts, IPL4, need not to compare, as it had/has/will higher
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Ayan Choudhury
| Argues in support of
"IPL-4"
| 2 years ago
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Guys please dont underestimate IPL here....IPL viewership is off the charts in the first season itself and it has grown big time by IPL 3...and slowly city based loyalty has crept up among people, it was so evident to see all the grounds full when...
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Debate: "Who will give more response (Viewrship)IPL-4 or World cup 2011?" deleted from your view.
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(rate this)
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Yes
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23
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4
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No
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Anna George
| Argues in support of
"No"
| 1 year ago
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Social Media Marketing is the most happening method of marketing in today's era. It is also called as Social Media Branding which indicates how this type of marketing helps in branding a company/service/product. Social Media platforms like...
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Chirag Sompura
| Argues in support of
"Yes"
| 1 year ago
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Yes, Social media plays crucial role now a days as youth is always online either by mobile or on brodbet. Thus they right branding in social media will creat near future customer for everybody.
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Meena Deshmukh
| Argues in support of
"Yes"
| 2 years ago
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May be not completely as still connectivity is a concern in a country like India for people to have access to social media, but its ever increasing and the way people spend time online has made marketers realise the importance of social media,...
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Debate: "Can social media foster business relationships and create sales through lead generation?" deleted from your view.
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(rate this)
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(SAB TV)
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3
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0
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(Star plus, Zee tv, sony tv, color viacom)
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Neha Choudhry
| Argues in support of
"(SAB TV)"
| 2 years ago
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For sure, THE BEST . It has come a long way. I still remember watching Shriman Shrimati on SAB and today too, It has managed to maintain that reputation. Infact, I stopped watching TV mainly because of the overdose of family politics and...
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Debate: "Which channel group is best (Overall growthwise) as per your point of view. (SAB TV) V/s (Star plus, Color,sony , zee tv)" deleted from your view.
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Changing consumer preferences kept marketers constantly on their toes in 2010. Pitch captures the biggest happenings in the last 12 months and presents the 10 trends that rocked the world of marketing: Youth Marketing, More for less, Innovations, Luxury Marketing, Retail, Rural Marketing, Brand Extensions, Brand Makeovers, Instant Nirvana and Social Media Marketing. 1. Young forever In a pursuit to woo the youth, brands are donning a chic look with sporty colours, new positioning and customised services. 2. Want it and want it now Spoilt for choice, the Indian consumer at times does get ‘unreasonable’. While she wants products to be delivered instantly, she also wants prompt service. And ma...
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Rathin Deb
| Commented
| 2 years ago
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Meena nice article. Needless to say a lot of innovations are required which will transform in to a better marketing strategies.
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KALIYAMOORTHY
| Commented
| 2 years ago
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Nice one. Really a very comprehensive abstract help Indian Marketers.
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Insight: "The Great Indian Marketing Maze......" deleted from your view.
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1
Shortage of skill
2
Wrong Education policy
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Raju V P
| Supported idea
""I KNOW" more than what I'm paid for keeps candidate away from job."
| 2 years ago
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Well said and aptly put. It has been my experience also. The youngsters come to the job and on the very first day of their job, start offering suggestions to their seniors on how a particular project should have been implemented - without...
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Nilesh Pawar
| Supported idea
"Wrong Education policy"
| 2 years ago
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It is one of the prime reason
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Ideate: "Indian youth still unemployed - What could be the reasons??" deleted from your view.
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(rate this)
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yes
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2
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5
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no
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vijayasaravanan
| Argues in support of
"yes"
| 1 year ago
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I don't know how u r saying its a failure. They have not changed the business plan since inception whatever may be their marketing expenses.
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Rathin Deb
| Argues in support of
"no"
| 2 years ago
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Natteraja the multi level marketing is still in its infancy in our country. It will pick up over the time as the income levels increases.
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"no"
| 2 years ago
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All multilevel marketing companies are the failure, except the Amway. Earlier Amway will never go for ad in TV and now a days they are in TV ad which shows their set back up to some extent. However Amway products are good but very costlier and...
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Debate: ""Multilevel Marketing gives a new approach for the consumers"" deleted from your view.
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(rate this)
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1
The rise of digital marketing
2
Hard core Social Media Marketing
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Anna George
| Added idea
"Hard core Social Media Marketing"
| 1 year ago
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In 2011 we have seen Social Media Marketing making taking the revenues of companies from X to even 5X. Many branded companies have admitted that once they got active in social media, their visibility has increased and revenue has gone to 3X and...
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ABHIJIT KULKARNI
| Supported idea
"The rise of digital marketing"
| 2 years ago
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Yes, I agree with Sunita & Sandeep ,as TRAI has put breaks to Telemarketing prank calls for Cards, Loans and many other services, I feel there is lot of scope for Space selling and Web promotions Any Small person can also host his own site with...
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Ideate: "what could be the likely trends in Marketing for 2011??" deleted from your view.
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(rate this)
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Agree
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20
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VS |
6
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Disagree
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kamna joshi
| Argues in support of
"Agree"
| 8 months ago
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The concept of sales in classical marketing term involved the "product concept". We are dealing with marketing approach now. We can definately create need, thats not lying but bringing an "Augumented need" to act like "core benefit". That is not...
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Cecil Abraham
| Argues in support of
"Disagree"
| 2 years ago
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If the customer has 5 needs and my product can cater to only 1 compared to the competitor's 4. I as a sales person would try making that 1 need most essential compared to the rest, to sell my product. Now if this is lying then there is very little...
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Hemant Sharma
| Argues in support of
"Agree"
| 2 years ago
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Yes genuine products can be sold genuinely. Sales men lie when the product is not good and just to push it into the market they bluff about the product....
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Debate: "Can you sell a product/service without lying?" deleted from your view.
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(rate this)
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Welcome
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8
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VS |
1
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Go Away
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Sudipta Ghosh
| Argues in support of
"Welcome"
| 2 years ago
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They are welcomed. The competition will help the Indian consumers to get the quality products at a minimal cost. Its is obvious that it will affect the business of the kirana shop. But on the other hand Indian Kirana shops are based on...
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Nishant D Shah
| Argues in support of
"Go Away"
| 2 years ago
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It wouldn't be a healthy step as it will have an adverse effect . 20% of India depends on exports market which will reduce drastically . Small scale retailers will be effected (India has at least one in a lane). End of the day these giants will...
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MNarayanan
| Argues in support of
"Welcome"
| 2 years ago
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If proper regulation is in place for MNC giants,there is nothing to worry about
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Debate: "Wallmart,Tesco , Azda entering Indian Market ?" deleted from your view.
Other knowledge matching "Indian Market A Hot Cake For Marketers... " topic
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Activity:
197 referals
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26 comments,
297 views
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Activity:
177 referals
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16 comments,
210 views
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What Indian Business Education don’t provide for the Environment. Value generated and transacted in Business is the hallmark and pillar of the skill generated from a Business education. A business when it sell products in India, they don’t worry about the affordability of their wares by the masses let alone functionality which may be part of it. A business incurs around 40% of fixed cost component along with may be 30% variable cost and probably the rest as ‘conversion cost’. What Business education teach us and what is followed in Efficient economies is they fix a breakeven point say 100 units of sale. These 100 units will provide the years cost incurred. After this point they will start giving discounts say 10% or so, so that more of products will move at lowered costs. If products are priced far above these three costs then the demand will subside and the production line will stagnate even for normal production. Two things are required in the environment for this process to...
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Activity:
72 referals
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5 comments,
723 views
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Activity:
282 referals
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13 comments,
297 views
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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