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IPL Marketing
Tags :
IPL, DLF IPL, Indian Premier League, India, IPL T20, Branding, Brand Management, IPL Marketing, Marketing Of IPL, IPL Marketing Strategy,
Industry :
Advertising/PR/MR/Events
Functional Area : Change Management, Business Models, Strategy Alignment |
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About "IPL Marketing" topic:
With the promise of keeping viewers glued to their TV sets, cricket's
biggest fiesta Indian Premier League's 3rd edition is happening and now
the IPL brand value stands at $4.1 Billion, with its share of Glitz and
glamour on & off the field IPL has indeed become a great boon for
marketers in India, and with its ever increasing popularity even
International marketers will soon be interested in IPL.
With IPL
catching on like anything in India, How IPL Marketing can happen,
and how marketers can cash in on IPL bandwagon.
So, how lucrative is IPL Marketing?? Let's Discuss..
2 insight
, 7 debates
, 1 idea contests
on topic: "IPL Marketing"
Prev1NextShowing 1 - 10 of 10
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1
Platform for better brand positioning
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Ambush Marketing,
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Ramesh Parakkat
| Added idea
""Kudos" A brilliant & advantageous opportunity for the toostep team for getting an association with IPL"
| 2 years ago
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I should congratulate the Toostep team for their brillliant idea of getting associated with IPL without any sponsorship amount being paid.you guys have got all the publicity free of cost. The opportunity for various other social website like of...
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Debasish Dutta
| Added idea
"oppertunites"
| 2 years ago
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Seuli, we r enjoying IPL right now .No one i think eager to keep in mind regarding the priduct range of the sponcered marketing priducts. So oppertunity that IPL brings only the execution of product range of the companies .
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Abhishek Sinha
| Supported idea
"Platform for better brand positioning"
| 2 years ago
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Surely Mega event like IPL is the right platform for better brand positioning. It has all the required factors and for brands to get an attention and grab more market share, as a brand gets huge audience, large coverage and appropriate time to...
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Ideate: "What are the opportunities that IPL brings in for a Marketer?" deleted from your view.
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(rate this)
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Yes
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27
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7
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No
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Rishabh surana
| Argues in support of
"Yes"
| 2 years ago
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yes,IPL is a very good platform for companies to advertise there brand...because IPL have a global platform which enables a company to avertise more effectively nd that to within a short span of time
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Syed Thameem
| Argues in support of
"No"
| 2 years ago
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Cricket cricket, media makes out of $$$$ of it. IPL will not influence any consumer buying. Corporates are spending like anything, they should try build the CSR activity. I am having huge doubt on the corporates who are spending on IPL. It's game...
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Namrata Pathak
| Argues in support of
"Yes"
| 2 years ago
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Yes, IPL seems to be a real hot spot for companies their brands. IPL takes place as an event every year it gives companies to promte their brands in a most effective way though for a short period of time. The third IPL season has opened avenues...
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Debate: "100 brands competing for the consumer’s attention..& still counting.." deleted from your view.
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Yes
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3
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1
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No
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Vinay Pandey
| Argues in support of
"Yes"
| 2 years ago
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With more than 17% of the total population of world India as one of the cricket crazy nations, I dont think number of consumers can be an issue but the product, UI and user experience will dictate the terms. And if aal iz well yes it will rock.
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Purvi Ghosh
| Argues in support of
"No"
| 2 years ago
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I mean people who play social games in India is very less but in abroad its a big thing. In India it has a still long way to go, but I have seen many of the younger employees addicted to facebook games that Kiran has mentioned. But that number is...
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Kiran Kumar Reddy
| Argues in support of
"Yes"
| 2 years ago
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Facebook is the largest social networking site people feel good to play with each other on a networking site. Online gaming has already become a craze for youngsters now elder people are falling in this segment. IPL is a very big cricket event...
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Debate: "Can IPL social games on Facebook be a success?" deleted from your view.
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(rate this)
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Yes
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18
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22
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No
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Dinesh Kumar Mahto
| Argues in support of
"No"
| 1 year ago
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No way,as cricket is a religion in India,and no one can fed of seeing the god like sachin tendulkar playing for India.May be after retirement of tendulkar ,many people started loosing interests but cricket will still remain the no.1 sports in...
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Surinder Singh Manhas
| Argues in support of
"Yes"
| 1 year ago
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I personally support this argue. I personally feel that i lost my interest in due extra addition of IPl and 20/20 and now its moreover a show off than just a cricket
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Himanshu Pathak
| Argues in support of
"No"
| 2 years ago
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Prashant interesting debate. I don't think people are losing interest, instead they started watching it more frequently. The IPL has given a new face to the cricket game. So I think it should be conducted every year. And cricket is not a kind of...
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Debate: "whether people are losing interest over cricket as it has been played frequently?" deleted from your view.
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(rate this)
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हे माँ! तेरा वो सलोना रूप, मै एक बार फिर से पाना चाहती हूँ. जो न जाने कहाँ खो गया है? मै एक बार फिर से तेरी क्रोड़ में बैठ, जीवन की दुविधाओ से दूर होकर, खुशियों के वैभव को पाना चाहती हूँ; जो तेरे स्नेह में लिप्त हुआ है. मै एक बार फिर से रोकर चुप होना चाहती हूँ, तेरी मीठी बातों को सुनने के लिए ; एकबार फिर हँसना चाहती हूँ. तेरी ही संतोषप्रद ख़ुशी के लिए, एकबार फिर से कुछ सीखना चाहती हूँ, जिन्दगी को समझने के लिए. एकबार फिर वैसे ही सोना चाहती हूँ, तेरी भीनी धीमी लोरी सुनने के लिए. माँ तुमने ये कैसे सोच लिया की- मै तुमसे अलग हूँ या अलग हो जाउंगी??? ये सोचने से पहले ये तो सोचा होता की- मै तेरा ही प्रतिरूप हूँ,तेरे ही उदर से जन्मी, हाड़-मांस की लोथ हूँ. तेरा वजूद मेरे वजूद में है समाया हुआ. साथ ह...
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Vivek Singh
| Commented
| 2 years ago
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pata nahi meri maa ne ye socha tha ya nahi ki main unse alag ho jaunga par wo zaroor alag ho gay mujhse...hum sabse.
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Swati Raut
| Commented
| 2 years ago
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This was very touching & emotional...& really good one. Nandini thank you for refering but plz post in English from next time bcoz it will be easy to understand for all the users in this platform. Thank you
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Insight: " माँ" deleted from your view.
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(rate this)
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तुम मेरे क्या हो,ये मै कह नही सकती, पति,अच्छे दोस्त या उससे बडकर, कल्पना जो किया था हकीकत में पाया था , तुम्हे पाकर मेरा रोम-रोम मुस्कुराया था. मै जिद्दी थी हठी थी,पाषाड़ सी -बनी थी, पर तेरे स्नेह की गर्मी से मोम-सी पिघली थी. तुमने मुझे मेरे होने का अहसास कराया था. कुछ भी कर गुजरने का साहस जगाया था. वो सबकुछ मिला मुझको जो तुमने देना चाहा. खुशियों का शिखर और गम की तलछाया, पर मेरे मन ने हाहाकार सा मचाया लौट आओ प्रिय ,दे दो मुझे सिर्फ अपनी स्नेह्छाया. - Nandini g [25/12/06]
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rahul p rinayat
| Commented
| 1 year ago
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it's good you have expressed your feelings without hesitation otherwise Indian women excessive shy to express
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Diwakar Tiwari
| Commented
| 1 year ago
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If u feel u will find him with u in your heart and soul.Don't worry he is always with u. Be positive and feel so. Very well expressed.
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Swathi ji ji
| Commented
| 2 years ago
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All the women thinks like this, if they really get a real soulmate.
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Insight: "लौट आओ प्रिय ,दे दो मुझे सिर्फ अपनी स्नेह्छाया.." deleted from your view.
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(rate this)
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Yes
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23
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8
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No
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Amit Rahate
| Argues in support of
"No"
| 1 year ago
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Rediculious. You cannot stop talent from growing. No Poaching policy is doing exactly the same. A good company should know how to retain their talent and value them. if my talent is recognised by some one else wats wrong in it...
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ravindra shrivastava
| Argues in support of
"Yes"
| 2 years ago
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My name is ravindra and i have joined Blue Star in the HR Department. I have a few doubts pertaining to No Poaching Agreement. 1. How relevant is this document? 2. Can the company actually sue the other company incase of an agreement with other...
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Nitin Jagdale
| Argues in support of
"No"
| 2 years ago
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Opportunities should not be closed or narrowed. Every individual is looking towards growth and hence it depends on organization as to how strong their strategies are/should be to ensure retention of best talent. For junior profiles that is...
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Debate: "No-Poaching agreement " deleted from your view.
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(rate this)
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Yes
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28
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VS |
14
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No
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Nikhil
| Argues in support of
"Yes"
| 2 years ago
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No doubt IPL 2010 was a greater success than 2008 and 2009 both in crowd pulling and revenue generation Infact the craze is so huge in India we actually supase the same for world cup and Olympics Obvious to this fact teh organisers have been very...
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Ramdas Pawar
| Argues in support of
"No"
| 3 years ago
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I am avid follower of cricket but as per stats IPL 2009 is on downside. The second edition of the Indian Premier League (IPL) is in its first week and if one goes by the TV ratings the Twenty20 showpiece has failed to generate the kind of...
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Devi Kaladeen
| Argues in support of
"Yes"
| 3 years ago
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I was a bit worried at first when I heard that the Indian premier League(IPL)would be shifted from India because of security reasons. At that time I was thinking about the cricket craze people in India and the large audiences that support the...
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Debate: " Will IPL 2009 have the same charm, craze and fan following, as IPL 2008, in SA?" deleted from your view.
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(rate this)
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positive
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1
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VS |
1
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nagative
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Janaki Ram
| Argues in support of
"nagative"
| 2 years ago
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Nem, I am not clear with your question it would be great if you elaborate it more. But I my opinion any business that does not follow the ethics will end up in failure. Failing to be ethical will always give you negative result. :)
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Nem Singh
| Argues in support of
"positive"
| 2 years ago
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A business without following sports ethics
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Debate: "Is this a money makinfg device which depends on chance of market demand and utilisation" deleted from your view.
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(rate this)
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IPL's charm will completely fade
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15
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VS |
2
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No ways IPL will shine as always
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Yogesh Chaturvedi
| Argues in support of
"No ways IPL will shine as always"
| 12 months ago
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the recent data says that IPL final most watched match of d tournamnet.With the rating of 5.8, IPl 4 final rated even higher than IPl 3.With a net reach of 19.12% it is a jump over the average net reach of 14%.With 30% market share in the final...
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SHRIKANT MANOHAR DANKE
| Argues in support of
"IPL's charm will completely fade"
| 1 year ago
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Due to longer schedule , the interest of viewers already decreases. Thanks for referral, deepak.
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Deepak Kubal
| Argues in support of
"IPL's charm will completely fade"
| 1 year ago
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As I said the charm is surely fading and people who were ready to splash money have warned already that they do not want to pay the same amount anymore.. This is all because the game is more about commercialization than anything.. The game spirit...
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Debate: "Poor viewership of IPL rises the demand for lower ad rates.." deleted from your view.
Prev1NextShowing 1 - 10 of 10
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