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Is Comparison The Soul Of Advertising ??
Tags :
comparative ads, advertising, competition, branding, brand positioning, soul of advertising..
Industry :
Advertising/PR/MR/Events, FMCG/Foods/Beverage, Retail Chain/Logistics, Consumer Durables
Functional Area : Branding, Strategy Alignment, Strategy Execution |
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About "Is Comparison The Soul Of Advertising ??" topic:
Recently we all have witnessed the fight b/w may big brans like Rin v/s Tide, Complan v/s Horlicks, etc. So, is comparison the only tool left with the companies to promote their brands & products. As consumers we should think " IS THIS RIGHT " or "ARE THE COMPANIES GIVING US THE RIGHT INFORMATION" ??
Here we have to see that, has comparison become the soul of the ads
industry? Has the ad industry lost its creativity completely?
Comparison is the soul of advertisements. Problem emanates when the implied comparison becomes increasingly explicit.
So, Is Comparision The Soul Of Advertising...
Lets Discuss...
So, Is Comparision The Soul Of Advertising...
Lets Discuss...
6 debates
, 1 idea contests
on topic: "Is Comparison The Soul Of Advertising ??"
Prev1NextShowing 1 - 7 of 7
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(rate this)
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Yes
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12
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28
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No
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rakeshbhatnagar
| Argues in support of
"No"
| 1 year ago
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COMPARISON IS ONE OF THE PARAMETERS FOR SELECTION CRIETREA OF PRODUCT.EXCEPT THIS COMPARISON WITHOUT BASE OR CLAIMING UN NECESSARY THING TO BE DONE WITH YOUR PRODUCT.
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Naushad H.L.
| Argues in support of
"Yes"
| 2 years ago
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COMPARISON SHOWS HONESTY TOWARDS BUYERS CONFIDENCE OF THE PRODUCT... Comparison in a way, also complies indirectly to RTI ( Right to Information )... for the buyers in general. A Product / Brand only resorts to Comparison when they are sure their...
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Shiuli Mukherji
| Argues in support of
"No"
| 2 years ago
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Comparison is one of the tools in advertising not the soul. Great advertising has never been produced by ambivalent minds. All too often well meaning souls write briefs for advertising which has to change consumer attitudes. Beware of believing...
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Debate: "Comparision The Soul Of Advertisements - Is It True..." deleted from your view.
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(rate this)
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1
Focus on the U.S.P.
2
attitudinal effects under cognitive and affective involvement conditions.
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rakeshbhatnagar
| Added idea
"PRODUCT MUST BE CERTIFIED BY NATIONAL OR INTERNATIONAL ORGANISATIONS."
| 1 year ago
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Obtaining certificate from national or internationaiiy reputed firm .This may give you a good repo and people may buy your product on the basis of certificate.
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satishk.shukla
| Added idea
"comprative ads."
| 2 years ago
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definetly this will give good result, we have to put up our ad with certificate given by independent company that this comparison iso.k.the company should be of good reputation like price water house ,than people will believe the fact andaccept...
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RAMESH KANDADAI
| Supported idea
"Focus on the U.S.P."
| 2 years ago
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Well....comparative selling is possible only in cases where any two given products have unique selling features which can be objectively quantified (read documented) and the features are multiple choice more or less of the same relevance. This...
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Ideate: "How to ensure that comparative ads are reasonable in thier demonstrations? " deleted from your view.
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(rate this)
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Yes
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17
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VS |
9
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No
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rakeshbhatnagar
| Argues in support of
"Yes"
| 1 year ago
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YES IT CAN PROIDE BETTER RESULTS IF THE COMPARISON IS BASED ON REALISTIC DATAS. THIS MAY BE IN FAVOUR OF YOUR CLIENT ALSO.
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Shailesh
| Argues in support of
"No"
| 2 years ago
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Even I think why u need comparitive advertising when you believe your product's quality and the second thing is by comparing with other brand you are marketing that product also and letting people know that you see your competitor as a closest threat
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Namrata Pathak
| Argues in support of
"Yes"
| 2 years ago
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I believe that all good advertising is competitive. The reason of advertising is to create compelling propositions for brands; competitive propositions that suitably answer the all-important question—why buy me? Comparative advertising, on the...
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Debate: "Do comparative ads help better brand building?" deleted from your view.
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(rate this)
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Yes
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30
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VS |
24
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No
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rakeshbhatnagar
| Argues in support of
"Yes"
| 1 year ago
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Direct coparing without facts is not fair but comparative ads with datas is o.k. and will be good also.
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s.baalu
| Argues in support of
"No"
| 2 years ago
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COMPARISON OF YOUR PRODUCT WITH THAT OF YOUR COMPETITOR`S CLEARLY SPREADS THE MESSAGE THAT YOU ARE NOT CONFIDENT OF YOUR PRODUCT`S SUPREMACY,QUALITY ETC WHICH COMPELS YOU TO STOOP DOWN TO SUCH LOW LEVELS AS IN THE CASE OF RIN.RIN WHICH IS AN...
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Purvi Ghosh
| Argues in support of
"Yes"
| 2 years ago
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Though this is a direct Ad which makes the other brand look inferior to Rin in this case, but then if one has facts based on studies and experiments conducted and the results are true then one can do the comparitive advertising, but showing it...
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Debate: "Rin V/s Tide: comparitive advertising is back" deleted from your view.
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(rate this)
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Yes
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5
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VS |
1
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No
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rakeshbhatnagar
| Argues in support of
"Yes"
| 1 year ago
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THIS MAY BE DONE BASED ON FACTUAL STUDIES. ONLY BY VERBAL COMPARISON YOU CANNOT LAST LONGER.
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Dayanand Deshpande
| Argues in support of
"No"
| 3 years ago
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This kind of advertising is not ethical. This makes you find the flaws in other products rather than improving your own.
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Makrand Bhave
| Argues in support of
"Yes"
| 3 years ago
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It ascertains that the brands / products most salient feature/s are highlighted in a direct manner to the competition and it creates a general aura of being decisive on the consumers mind. It actually forces you to agree that yes this is a better...
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Debate: "Should comparative advertising be done" deleted from your view.
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(rate this)
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Yes
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1
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VS |
0
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No
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Mitch Underwood
| Argues in support of
"Yes"
| 2 years ago
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I believe that brand awareness is useful no matter what, but I am not completely sure to what extent.
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Debate: "Do international connections assist in local marketing and branding initiatives?" deleted from your view.
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(rate this)
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Yes
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11
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VS |
31
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No
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rakeshbhatnagar
| Argues in support of
"No"
| 1 year ago
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NOT AT ALL . THE LOGO SHOULD BE SAME ON NATIONAL LEVEL THIS WILL BE GOOD FOR THE COMPNAY . I DON'T NO IF THERE IS ANY MONITRY BENIFIT BEHIND THIS.
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Vimal Menon
| Argues in support of
"Yes"
| 3 years ago
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Logos must be defined keeping in mind addressing various cultural issues. A classic brand campagin was by HSBC where in they mentioned the various effects of symbols and colour red and how HSBC as a brand was addressing this cultural difference....
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Suhel Khan
| Argues in support of
"No"
| 3 years ago
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Logos ? certainly not ! It will just breed confusion and engage more resources of an organisation to maintain these individual identities. I feel the right positiong and message will do the job better.
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Debate: "Should a brand have different logos or identities for different cultures?" deleted from your view.
Prev1NextShowing 1 - 7 of 7
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