Is Lifebuoy's Ad. Campaign Legal?
Tags :
Ethical Advertising, Swine Flu, Lifebuoy Soap
Industry :
Advertising/PR/MR/Events, FMCG/Foods/Beverage
Functional Area : Communication |
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I strongly believe that the
claim of 'Lifebuoy' that using their soap would prevent infection of Swine flu
is grossly misleading,
Many spurious nose-mask
manufacturers, from across the globe, have already made billions of Dollars out
of this swine flu fear psychosis.
And now the manufacturers of
'the personal body care products' have joined the band wagon, to mint billions,
it appears.
Even if one bathes for Hundred
times in a day, Swine flu virus being air-born will anyway enter the body
through one's nostrils.
Given this fact, any
manufacturer claiming that their personal body care products can & will prevent
swine flu or any other 'air-born' disease is preposterous and they should be
prosecuted for 'Unethical Trade Communications'.
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The Lifebuoy's Ad. Campaign is Illegal!
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The Lifebuoy's Ad. Campaign is legal!
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M. Prabhakar Rao
| Argues in support of
"The Lifebuoy's Ad. Campaign is Illegal!"
| 2 years ago
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It is illegal and unethical as Swine Flu Virus enters our body through nostrils and not through the skin-contact.
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
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I reckon the lines said by a sensible person in the past that a person cannot be deceived unless the he himself consents to be decieved. To be a bit more clearer, I quote the mordant tongue of my dear friend Chuck Doherty, “If a man is ready to blow, an aspirant will come even from the banks of Lake Titicaca hiring a cab, to make him blow.” “This country is full of people who are dangerously disciplined”, Doherty once lamented and it was about the people of India. He had always maintained that majority of the people of this country were poor sceptics and if there was a minority who looked like that, they were simply cynics. Although, I never understood initially what he meant, today I see something identical to Doherty's theory. This is all about a part of the media of Tamil Nadu revealing video clippings of alleged sexual escapades of a Godman in company of a second string South Indian female film artist. More interesting than the news itself has been the response put forth by the...
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