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Leading a Customer-Centric Branch in a Sales -Driven World
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branch, branches, bank branch, retail banking, indian banks, bank, banks, banking, marketing, marketing services, marketing strategies,commercial bank,
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Banking
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Dicuss branch, branches, bank branch, retail banking, indian banks, bank, banks, banking, marketing, marketing services, marketing strategies,commercial bank,
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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
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No 1: India Since 1991, when economic liberalization unshackled India from the slow rate of growth and threw its doors open to the global economy, India has never looked back. The Knight Frank report assumes that India will shake off its current crop of social, political and economic issues and go on to the top of the heap.
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World IP Day, 26 April: "The Power of Ideas as the seedbed for innovation and creativity" "World Intellectual Property Day is an opportunity to encourage people to think about the role played by intellectual property in everyday life, and about its importance in stimulating and safeguarding innovation and creativity. This year we celebrate the starting point of all intellectual property, the seeds from which all innovations and creative works grow – ideas." WIPO member states decided, in 2000, to designate a World Intellectual Property Day to raise awareness of the role of intellectual property in our daily lives, and to celebrate the contribution made by innovators and artists to the development of societies across the globe. April 26 was chosen as this was the date on which the Convention establishing WIPO entered into force in 1970. Significance of World IP Day To raise awareness of how patents, copyright, trademarks and designs impact daily life To increase understanding of how...
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I reckon the lines said by a sensible person in the past that a person cannot be deceived unless the he himself consents to be decieved. To be a bit more clearer, I quote the mordant tongue of my dear friend Chuck Doherty, “If a man is ready to blow, an aspirant will come even from the banks of Lake Titicaca hiring a cab, to make him blow.” “This country is full of people who are dangerously disciplined”, Doherty once lamented and it was about the people of India. He had always maintained that majority of the people of this country were poor sceptics and if there was a minority who looked like that, they were simply cynics. Although, I never understood initially what he meant, today I see something identical to Doherty's theory. This is all about a part of the media of Tamil Nadu revealing video clippings of alleged sexual escapades of a Godman in company of a second string South Indian female film artist. More interesting than the news itself has been the response put forth by the...
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