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M-Commerce: Perspective of Retailer / Brand Owners
Tags :
M-Commerce, retailers, retail sector, retail branding
Industry :
Retail Chain/Logistics, Communications and Networking
Functional Area : Gadgets, Growth |
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About "M-Commerce: Perspective of Retailer / Brand Owners" topic:
M-Commerce is the killer app for retailers to be successful now and going forward provided it is fully integrated with the stores. Many retailers are considering adding a mobile channel to their consumer startegy but they need to understand how consumers want to use mobiles for shopping. This topic will discuss on how retailers can establish a workable m-commerce strategy.......
2 trends
, 4 insight
, 2 debates
, 6 idea contests
, 3 question
on topic: "M-Commerce: Perspective of Retailer / Brand Owners"
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(rate this)
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1
Accepting Mobile Payment
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Exploit the GPS & Barcode scan facility available in the mobile phones
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Bharath reddy
| Supported idea
"Accepting Mobile Payment"
| 3 years ago
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I use Airtel's Mcheck. I pay many bills and transfer money from my moblie phone. Its out ther already!
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Pradeep M John
| Supported idea
"Accepting Mobile Payment"
| 3 years ago
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Seriously a great idea! It would be mcuh easier for customer to sit at home and SMS a product while making the payment online. The product would be delivered home. No uss at all.
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Ideate: "How retailers can maximize benefits with use of mobile technology? " deleted from your view.
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Customer Updates- new arrivals and upcoming sales
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M-commerce or E-commerce - transportation/distribution has to be strong
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Ramdas Pawar
| Supported idea
"Customer Updates- new arrivals and upcoming sales"
| 3 years ago
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I agree with all the above points. In today's date, normally consumers get irritated because of unnecessary updates he gets from the company because of which many of the times, he even deletes the message without seeing it. This can lead to his...
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Mannar Indira
| Supported idea
"eye , ear , voice capturing"
| 3 years ago
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M-commerce can be leveraged to promote products but not at the cost of disturbing the customer's valuable time.
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kiranksrs
| Supported idea
"Customer Updates- new arrivals and upcoming sales"
| 3 years ago
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I agree with above point. Because in present times, with so many companies targeting same customer. The company doesn't need to irritate him/her with unnecessary updates. Only new arrivals and upcoming sales updates can be sent through SMS....
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Ideate: "Which are the important areas retailers should consider in their mobile strategy?" deleted from your view.
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(rate this)
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1
Lack of awareness
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sellers dont give enough confidence
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Bharath reddy
| Added idea
"sellers dont give enough confidence"
| 3 years ago
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Another reason why even most informed consumers avoid buying via the phone is that the applications they use are either flimsy or the service providers dont give them enough confidence as to valuing customers money, time and effort while they use...
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sunkara rajesh kumar
| Supported idea
"Lack of awareness"
| 3 years ago
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Indians are habituated with the traditional shopping approach.Most the people does their shopping with their families. Even though consumers have the awareness about the shopping via mobile
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Ideate: "What obstacles prevent more consumers from shopping via mobile?" deleted from your view.
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(rate this)
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1
Youth interested in fun
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youth interested in fun
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asif shaikh
| Added idea
"youth interested in fun"
| 2 years ago
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Attracting and educating make youth more attentive by way of fun
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Anthony G.
| Added idea
"Technology And What Is Different."
| 3 years ago
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Other than the other social nwing outlets, and advertising, a concept I have played around with, being Mobile Video Advertising. How does the idea sound like, instead of those boring text sms'es you recieve a ping and a video opens up, displayin...
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Ideate: "How to target youth by mobile channel?" deleted from your view.
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(rate this)
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Yes
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10
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1
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No
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Ramdas Pawar
| Argues in support of
"Yes"
| 3 years ago
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Use of mobile phones to link gaps between interactive ads is a very good ROI. This will create both brand awareness with getting lot of consumers . This type of advertising will surely help in getting lot of customers with the use of minimum...
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Kiran Kumar
| Argues in support of
"No"
| 3 years ago
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Hey meena not really against the idea just a counter thought 1- On an average individuals are exposed to around 3000 ads per day 2-Mobile is a personal device, if we did get into "Open Rate", Lead Gen, or Action in form of a short code response....
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Meena Deshmukh
| Argues in support of
"Yes"
| 3 years ago
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I think this is a good ROI, not only one is creating brand awareness here, but also with the numbers in place one is also getting consumers who can be their potential customer, and with the number of mobile subscribers in the country this is a...
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Debate: " Mobile phones to link gap in interactive ads. " deleted from your view.
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(rate this)
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Dear friends, Please share some points on,what are the distribution channel for mobile advertising?
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Tarun Salyan
| Answered
| 3 years ago
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Meena has mentioned of a very potent channel,besides the other obvious two of text sms and MMS. Besides this 'Sponsored Talk Value' where a verbal would run in the background as music or some such conversation.The telecom Companies can earn...
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Shahnawaz Islam
| Answered
| 3 years ago
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Lets not forget in-game advertising: for instance like beverage stands advt in a famous digital war game.
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Meena Deshmukh
| Answered
| 3 years ago
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I believe that apart from SMS and MMS, idle-screen advertising is also used by many companies. When the phone is in idle mode many ads would come on to the mobile screen. So this is also a distribution channel used by mobile advertisors.
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Answer: "What are the distribution channels for mobile advertising?" deleted from your view.
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(rate this)
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The Kodak Gallery iPhone app Kodak executives wanted to increase the customer base of the brand's Kodak Express photo processing outlets in India, so they turned to mobile advertising. The company conducted a month-long mobile advertising campaign based on an opt-in survey and a call-to-action to visit its Kodak Express outlets, which was powered by BuzzCity. To incentivize participation, Kodak offered prizes to those who entered such as a 2GB iPod Nano or a 1GB memory card.'The mobile campaign was a sort of experiment -- promoting Kodak to people with camera phones,' said KF Lai, CEO of BuzzCity, Singapore. 'The goals were to increase footfalls to the Kodak Express outlets in India and to ...
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Ramdas Pawar
| Commented
| 3 years ago
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Nice article Akhilesh...This type of mobile marketing will help companies a lot in promoting their products. Thanks for sharing.
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Insight: ""Kodak mobile advertising campaign sees 1.7 percent CTR"" deleted from your view.
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Driving mobile marketing in India The Mobile Marketing Association has launched an India Local Council to stimulate the growth of mobile marketing and allied technologies in the country.The council will bring together the entire mobile ecosystem including carriers, application developers, brands, agencies and other influencers to drive a range of programs aimed at creating a professional and sustainable mobile marketing industry in India.'Asia-Pacific remains one of the strongest regions for mobile marketing, with mobile penetration being higher than any other region globally,' said Rohit Dadwal, managing director of MMA Asia-Pacific. 'Our mission at the MMA is to build a sustainable ecosys...
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Ramdas Pawar
| Commented
| 3 years ago
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Nice article Ajit. This will really help organisations a lot in marketing their product. Thanks for sharing this nice piece of information...
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Insight: ""Mobile Marketing Association eyes major opportunity in India" By Giselle Tsirulnik" deleted from your view.
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(rate this)
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1
Optimization of the site for different devices
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Customer should know the store location
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Chetanram G. Shewale
| Supported idea
"Customer should know the store location"
| 3 years ago
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It may not be exactly in tune with the topic but certainly related to it. I happened to come across An interesting article 'Power of Mobile Money' in The Economist. visit url: http://www.economist.com/printedition/displayStory.cfm?Story_ID=14...
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Sudeep Tarafdar
| Added idea
"Customer should know the store location"
| 3 years ago
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There should be store locater which will help the customers to know from where they are actually purchasing. Marketers can get the help of Google Maps to take care of that. customers belief can be gained if exact details about the store location...
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Ideate: "What are the important things to be considered in creating a Retail Mobile Commerce Site?" deleted from your view.
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(rate this)
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Dear friends, What types of products do mobile phone users purchase from their devices?
Answer: "What types of products do mobile phone users purchase from their devices?" deleted from your view.
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