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Manufacturing Industry: Customizing for the Masses

Tags : manufacturing, manufacturing industry, customization
Industry : Industrial Products/Heavy Machinery, Construction, Power, Steel
Functional Area : India, Product Development, Quality Management, Infrastructure
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About "Manufacturing Industry: Customizing for the Masses" topic:

Thanks to digital technology, the mass market of the 21st century is giving way to a market of one. The automation that made cloned cars and clothes ubiquitous is being replaced by technology that allows a staggering degree of individualization. Customers can communicate directly with manufacturers via the Internet, and their instructions can be absorbed into production at little if any extra cost.

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This so-called mass customization has profound implications for many traditional manufacturers. It will prod many to overhaul production lines to combine the benefits of automated assembly with the power to include a vast array of personal touches.

4 debates , 3 idea contests on topic: "Manufacturing Industry: Customizing for the Masses"
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(rate this)
Yes 
28
VS
3
 No
By : Isha Verma
shishir gaurav bhatnagar  |  Argues in support of  "Yes"  |  2 years ago
These days, to serve customer properly customer centric approach/ customization is very important but it is not valid for all types of product
Priyanka Agarwal  |  Argues in support of  "No"  |  2 years ago
I agree with him because mass customisation can not be done in every product and it is a time consuming process.
Isha Verma  |  Argues in support of  "Yes"  |  2 years ago
Mass customization speeds up production by automating tasks once performed by hand, and it can also enhance the whole customer experience. Automating the customization process not only saves people the effort of tampering with products...
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Debate: "Is Mass customization a good thing for Manufacturing industry?" deleted from your view.
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(rate this)
1 Cost factor
2 Technology
By : Susmita Roy
Ashoka B kalgude  |  Added idea  "Technology "  |  2 years ago
At present mass customization isn't mainstream, but the clear sign are there next market  are heading. There are auto sector in US offering customized 2, 4 wheelers, and shirts in china.  The present hurdles are premium price, input, unsuited...
k.venkateswarlu  |  Supported idea  "Cost factor"  |  2 years ago
Thanks Sushmita for referral. I also think people want flexibility. Machines which are more amenable to change as per the production requirements will be preferred by the manufacturers. However in the case of materials cost factor may come in the...
 
 
Ideate: "Why Mass customization isn't Mainstream?" deleted from your view.
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(rate this)
1 More people are going for customized products
2 SURE
By : Isha Verma
bharat  |  Added idea  "SURE "  |  2 years ago
YES WRITE BECAUSE OF LIVE IN MARKET
bharat  |  Added idea  "think who can pay which business cycle run"  |  2 years ago
think who can pay which business cycle run
 
 
Ideate: "Why 21st Century Manufacturers Can’t Ignore Mass Customization?" deleted from your view.
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(rate this)
1 Both individual and together working
By : Abhijeet Kadian
Abhijeet Kadian  |  Added idea  "Both individual and together working"  |  2 years ago
In Mass customization, several elements have to work well- Both individually and together — to make mass customization a plausible business strategy. Mass customization actually requires unique operational capabilities. The technologies that can...
 
 
Ideate: "What are the limits of Mass Customization?" deleted from your view.
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(rate this)
Yes 
2
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1
 No
By : appan
Taniya Laskar  |  Argues in support of  "No"  |  2 years ago
I can't understand the question, please make it clear for discussion !!!   
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jnbhnj 
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0
 gvgh
By : olivinelson
olivinelson  |  Argues in support of  "jnbhnj"  |  2 years ago
Pharmacy Mar
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Debate: "[url="http://thepharmacymart.com"]Pharmacy Mart[/url]" deleted from your view.
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(rate this)
Yes 
12
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2
 No
By : SHIVAPRAKASH MANI
S. Muralidharan  |  Argues in support of  "Yes"  |  2 years ago
National Water Policy(year 2002) emphasise that water should be made available to water short area by transfer from other areas having surplus water. An integrated water resources management with equitable distribution of available Water...
Shahnawaz Islam  |  Argues in support of  "No"  |  2 years ago
Agree with Yuvraj on this point. Let's clean the rivers because linking them up.
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Other knowledge matching "Manufacturing Industry: Customizing for the Masses" topic
Posted by: NATTERAJA R. ARIKRISHNAN
Activity: 202 referals , 4 comments, 77 views  
http://www.siliconindia.com/shownews/Auto_industry_to_entice_customers_with_new_launches_in_2011-nid-77402.html/1 I HOPE THIS INFORMATION MAY BE OF INTEREST TO YOU FRIENDS. PLEASE CLICK THE ABOVE LINK FOR MORE DETAILS.
Posted by: Pushkar Prasad
Activity: 5 referals , 5 comments, 7384 views  
For forty years since India's independence from the British in 1947, the Indian car market was dominated by two localized versions of ancient European designs -- the Morris Oxford, known as the Ambassador, and a old Fiat. This lack of product activity in the Indian market was mainly due to the Indian government's complex regulatory system that effectively banned foreign-owned operations. Within this system (referred to informally as the "license raj"), any Indian firm that wanted to import technology or products needed a license/permit from the government. The difficulty of getting these licenses stifled automobile and component imports, creating a low volume high cost car industry that was inefficient, unprofitable, and technologically obsolete. The two dominant products Ambassador and Fiat, although customized to the poor road conditions in India, were based on a stale design concept (with outdated features), and were also fuel inefficient. Then came the abolition os license raj,...
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