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Thanks to digital technology, the mass market of the 21st century is
giving way to a market of one. The automation that made cloned cars and
clothes ubiquitous is being replaced by technology that allows a
staggering degree of individualization. Customers can communicate
directly with manufacturers via the Internet, and their instructions can
be absorbed into production at little if any extra cost.
mass customization has profound implications for many traditional
manufacturers. It will prod many to overhaul production lines to combine
the benefits of automated assembly with the power to include a vast
array of personal touches.
Posted by: NATTERAJA R. ARIKRISHNAN
Activity: 202 referals , 4 comments, 77 views
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Posted by: Pushkar Prasad
Activity: 5 referals , 5 comments, 7384 views
For forty years since India's independence from the British in 1947, the Indian car market was dominated by two localized versions of ancient European designs -- the Morris Oxford, known as the Ambassador, and a old Fiat. This lack of product activity in the Indian market was mainly due to the Indian government's complex regulatory system that effectively banned foreign-owned operations. Within this system (referred to informally as the "license raj"), any Indian firm that wanted to import technology or products needed a license/permit from the government. The difficulty of getting these licenses stifled automobile and component imports, creating a low volume high cost car industry that was inefficient, unprofitable, and technologically obsolete. The two dominant products Ambassador and Fiat, although customized to the poor road conditions in India, were based on a stale design concept (with outdated features), and were also fuel inefficient. Then came the abolition os license raj,...