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Marketing 3.0: Evolution driven by understanding
Tags :
Marketing, Innovation, Marketing 3.0, Human approach, Value driven marketing, Philip Kotler,
Industry :
Automobile, Cement, Construction, Power, Steel, Textile, Chemicals, Hospitals, Private Banking/Wealth Management, Pharmaceuticals, Biotechnology, Advertising/PR/MR/Events
Functional Area : Change Management, Communication, Innovation, Growth |
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About " Marketing 3.0: Evolution driven by understanding" topic:
The evolution of marketing has been much discussed & documented. The shifts from interruption to integration, from transaction to
interaction, from “push” to “pull” — all the elements that symbolised the move from “Marketing 1.0” to “Marketing 2.0” — have seen brands adapt and evolve, some more successfully than others.
So what is the new shift? What defines Marketing 3.0? Philip Kotler & Hermawan Kartajaya in their paper titled “Marketing 3.0: Values Driven Marketing” refer to Marketing 3.0 as the “human centric era” as compared to Marketing 2.0 which was the “customer centric era” and marketing 1.0 which was the “product centric” era.
So, lets discuss about the new concept Marketing 3.0...
interaction, from “push” to “pull” — all the elements that symbolised the move from “Marketing 1.0” to “Marketing 2.0” — have seen brands adapt and evolve, some more successfully than others.
3 debates
, 2 idea contests
on topic: " Marketing 3.0: Evolution driven by understanding"
Prev1NextShowing 1 - 4 of 4
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(rate this)
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Yes
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17
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11
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No
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"No"
| 1 year ago
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I agree with Mr.Purvi Ghose. The company has to dance according to the tune of the customers/buyers. If anybody wants to be successful in selling the products, he should first give what the customers/buyers want. It is give and take policy only.
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Nadeem
| Argues in support of
"Yes"
| 1 year ago
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Yes ! Marketing 3.0 is the future of marketing. Previously the marketing emphasises more on Product (to fit the customers need- Need-Gap Strategy) and then Customer (the ultimate buyer, by PUSHING them) and now the Human ( touching the emotional...
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ravindra shrivastava
| Argues in support of
"Yes"
| 1 year ago
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5 new skills for the future of marketing I've been thinking about quintessential marketing skills and how they're evolving. Skills can be very specific, such as "mastery of ExactTarget for newsletter email marketing". But I'm more interested in...
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Debate: "MARKETING 3.0 - Is this the future of marketing?" deleted from your view.
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(rate this)
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1
Adaptation.
2
Consumer Adaptations
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malladi madhukumar
| Supported idea
"Invest in branding"
| 1 year ago
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Investment in brand promotion activities coupled with good and consistant quality, regular availability in the market goes a langway in bulding a brand.
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Jaygopal Raghavan
| Added idea
"Invest in branding"
| 1 year ago
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It is tried and a time tested strategy that holds for the longer run. Invest in building a brand and keep enhancing it through better product quality and if needed invest in cross branding with like minded brands. To explain the above, i would...
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sudhakar
| Supported idea
"Adaptation."
| 1 year ago
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Dear Meena, i endorse your view without any reservation. This is largely because this adapatation technique brings a more meaningful relation between buyer and the seller
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Ideate: "How should be 'Value Based Marketing' done?? " deleted from your view.
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(rate this)
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1
Join and contribute
2
Be part of the community.
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Inani Sarkar
| Added idea
"Be part of the community. "
| 1 year ago
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Dedicate some time to using and contributing to the networks. If not for the idea that it is important to help build the community, do it for research sake. You have to learn how to interact on the community if you hope for people to even...
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Leena Pawar
| Added idea
"Join and contribute"
| 1 year ago
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The trend is moving to ranking systems in communities, for a number of reasons. The biggest is that it filters and manages the effects of spam and lazy marketing. Bad content is buried quickly, marketing, unless it is outstanding, is buried even...
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Ideate: "What's the Best Way to Market in Web 3.0?" deleted from your view.
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(rate this)
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shud censor board pay attention towards these type of ideas
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22
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13
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we shud accept these ideas as people r getting bold enough
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neha singh
| Argues in support of
"shud censor board pay attention towards these type of ideas"
| 1 year ago
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Yes, ads are getting absurd, and the censor board should intervene. I think if we continue to copy American ads, we are doomed, much as America is.
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Praveen Raj
| Argues in support of
"we shud accept these ideas as people r getting bold enough "
| 1 year ago
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the best way to get into the mind of the market is to do something controversial. if you ban an ad for being obscene, tats all what the brand need to set its foot in the market.
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Priyanka Sabharwal
| Argues in support of
"shud censor board pay attention towards these type of ideas"
| 1 year ago
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i dont support these ads..may be by using doubleentendres conceptualisers think that they are adding humorbut in fact they are making the ads Absurd,,earlier also censor has banned lux cozi's ad as it was vulgar in its concept. Censor board shud...
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Debate: "are advertisements getting absurd?" deleted from your view.
Prev1NextShowing 1 - 4 of 4
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Why is using email marketing services sometimes a better option than direct mail? There are many options available to the business or charitable organization that is in need of a way to better communicate with their target audience. Two of the most popular are email marketing and direct mail. While both have their pros and cons, email is often a better option than its traditional counterpart. This article will explain why by highlighting some of the advantages it has over direct mail. Cost Effectiveness One of the best qualities email marketing has going for it is its low cost. The price you would pay to reach hundreds or even thousands of contacts is downright cheap in comparison to trying to connect with the same number of people with direct mail. More businesses are finding out that such traditional methods are cost prohibitive in today’s economy. With direct mail, you have to factor in the cost for creating your actual marketing materials, printing it all out, and mailing it to...
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I am looking for suggestions in terms of following parameters 1) Scope 2) Kind of Jobs 3) Salary Note : I hold a dual degree in IT (Engineering ) and Marketing ( MBA) from NMIMS University located in Mumbai and 2.5 years of experience in TRADE...
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