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Marketing 3.0: Evolution driven by understanding
Tags :
Marketing, Innovation, Marketing 3.0, Human approach, Value driven marketing, Philip Kotler,
Industry :
Automobile, Cement, Construction, Power, Steel, Textile, Chemicals, Hospitals, Private Banking/Wealth Management, Pharmaceuticals, Biotechnology, Advertising/PR/MR/Events
Functional Area : Change Management, Communication, Innovation, Growth |
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About " Marketing 3.0: Evolution driven by understanding" topic:
The evolution of marketing has been much discussed & documented. The shifts from interruption to integration, from transaction to
interaction, from “push” to “pull” — all the elements that symbolised the move from “Marketing 1.0” to “Marketing 2.0” — have seen brands adapt and evolve, some more successfully than others.
So what is the new shift? What defines Marketing 3.0? Philip Kotler & Hermawan Kartajaya in their paper titled “Marketing 3.0: Values Driven Marketing” refer to Marketing 3.0 as the “human centric era” as compared to Marketing 2.0 which was the “customer centric era” and marketing 1.0 which was the “product centric” era.
So, lets discuss about the new concept Marketing 3.0...
interaction, from “push” to “pull” — all the elements that symbolised the move from “Marketing 1.0” to “Marketing 2.0” — have seen brands adapt and evolve, some more successfully than others.
3 debates
, 2 idea contests
on topic: " Marketing 3.0: Evolution driven by understanding"
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(rate this)
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Yes
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No
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"No"
| 2 years ago
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I agree with Mr.Purvi Ghose. The company has to dance according to the tune of the customers/buyers. If anybody wants to be successful in selling the products, he should first give what the customers/buyers want. It is give and take policy only.
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Nadeem
| Argues in support of
"Yes"
| 2 years ago
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Yes ! Marketing 3.0 is the future of marketing. Previously the marketing emphasises more on Product (to fit the customers need- Need-Gap Strategy) and then Customer (the ultimate buyer, by PUSHING them) and now the Human ( touching the emotional...
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ravindra shrivastava
| Argues in support of
"Yes"
| 2 years ago
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5 new skills for the future of marketing I've been thinking about quintessential marketing skills and how they're evolving. Skills can be very specific, such as "mastery of ExactTarget for newsletter email marketing". But I'm more interested in...
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Debate: "MARKETING 3.0 - Is this the future of marketing?" deleted from your view.
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(rate this)
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1
Adaptation.
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Consumer Adaptations
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malladi madhukumar
| Supported idea
"Invest in branding"
| 2 years ago
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Investment in brand promotion activities coupled with good and consistant quality, regular availability in the market goes a langway in bulding a brand.
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Jaygopal Raghavan
| Added idea
"Invest in branding"
| 2 years ago
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It is tried and a time tested strategy that holds for the longer run. Invest in building a brand and keep enhancing it through better product quality and if needed invest in cross branding with like minded brands. To explain the above, i would...
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sudhakar
| Supported idea
"Adaptation."
| 2 years ago
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Dear Meena, i endorse your view without any reservation. This is largely because this adapatation technique brings a more meaningful relation between buyer and the seller
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Ideate: "How should be 'Value Based Marketing' done?? " deleted from your view.
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(rate this)
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1
Join and contribute
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Be part of the community.
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Inani Sarkar
| Added idea
"Be part of the community. "
| 2 years ago
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Dedicate some time to using and contributing to the networks. If not for the idea that it is important to help build the community, do it for research sake. You have to learn how to interact on the community if you hope for people to even...
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Leena Pawar
| Added idea
"Join and contribute"
| 2 years ago
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The trend is moving to ranking systems in communities, for a number of reasons. The biggest is that it filters and manages the effects of spam and lazy marketing. Bad content is buried quickly, marketing, unless it is outstanding, is buried even...
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Ideate: "What's the Best Way to Market in Web 3.0?" deleted from your view.
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(rate this)
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shud censor board pay attention towards these type of ideas
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13
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we shud accept these ideas as people r getting bold enough
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neha singh
| Argues in support of
"shud censor board pay attention towards these type of ideas"
| 1 year ago
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Yes, ads are getting absurd, and the censor board should intervene. I think if we continue to copy American ads, we are doomed, much as America is.
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Praveen Raj
| Argues in support of
"we shud accept these ideas as people r getting bold enough "
| 1 year ago
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the best way to get into the mind of the market is to do something controversial. if you ban an ad for being obscene, tats all what the brand need to set its foot in the market.
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Priyanka Sabharwal
| Argues in support of
"shud censor board pay attention towards these type of ideas"
| 2 years ago
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i dont support these ads..may be by using doubleentendres conceptualisers think that they are adding humorbut in fact they are making the ads Absurd,,earlier also censor has banned lux cozi's ad as it was vulgar in its concept. Censor board shud...
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Debate: "are advertisements getting absurd?" deleted from your view.
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