Posted in Community :
Finance & Accounts |
Banking & Insurance Professionals |
Marketing & Branding |
2 more ...
Marketing of Financial & Insurance Products in 2010
Tags :
Marketing, Financial, Insurance, Products, issue, challenges, environment, India, services, investors, strategies, techniques
Industry :
Asset Management, Banking, Insurance, Investment Banking
Functional Area : R&D, Branding, Strategy Execution |
|
|
Follow this Topic |
more actions >>
|
About "Marketing of Financial & Insurance Products in 2010" topic:
Today’s consumer is faced with the problem of choosing from a wide array of financial products and services. The financial services marketer is challenged with marketing these products using different strategies and techniques like product innovation and product development. In this topic, we shall discuss on how to overcome the issues and challenges of marketing financial and insurance products and services in today's environment...
2 trends
, 3 debates
, 6 idea contests
on topic: "Marketing of Financial & Insurance Products in 2010"
Prev1NextShowing 1 - 10 of 10
|
(rate this)
|
1
Build a knowledgeable and competent distribution channel
2
Develop insurance products for rural segment
 |
Naresh Panwar
| Added idea
"Go near the people & creat rapport"
| 1 year ago
|
|
for effective rural marketing one will have to go near them, stay put and build confidence, only then business will follow. Touch and vanish, as being done by pvt. insurance cos wont run for along time.
|
|
|
|
malladi madhukumar
| Supported idea
"Income LINKED Insurance plans"
| 2 years ago
|
|
Good idea Mr,Bhave, 'Money back after one year,' more people from rural poor and urban poor can benefit. .
|
|
Ideate: "What should be the strategies for marketing insurance products in rural areas?" deleted from your view.
|
(rate this)
|
|
Yes
|
26
|
VS |
14
|
No
|
 |
Esha Johar
| Argues in support of
"No"
| 2 years ago
|
|
Andrew I agree with you, the financial products on web are not that successful as direct selling. The major disadvantage is the satisfaction and clarification. If your are selling it directly he can no and then get clarified his doubts which will...
|
|
 |
Munish C
| Argues in support of
"Yes"
| 2 years ago
|
|
companies offering financial products are among the top online advertisers as trends shows over the last few years. i have seen companies hugely utilizing their marketing budgets during the last quarter on various online channels. its now a...
|
|
 |
Ekta Dutta
| Argues in support of
"Yes"
| 2 years ago
|
|
In my opinion, Internet facilitates the client a more active role in selecting a policy at the best price, while reducing the amount of time agents spend actively seeking new clients. With new technology and innovation, people can choose their...
|
|
Debate: "Is marketing of financial products through web a success?" deleted from your view.
|
(rate this)
|
1
Supplement the Product to its Users
2
Hand Held Computers with web connectivity
 |
Maulik Doshi
| Added idea
"Hand Held Computers with web connectivity"
| 2 years ago
|
|
Financial Inclusion is a sector where Handheld Computers are already being used for online transactions, receipt issuance etc. Similar devices can be used for premium collection, new policies issuance on field with biometric authentication...
|
|
 |
kawaljit kaur
| Added idea
"innovate on online applications in m-commerce and telematics "
| 2 years ago
|
|
IT sector first allocate greater share of surplus earned into research ,development and design of applications that can :- 1.bring all the latest trends and happenings of markets to the MOBILE phones or PDA's and ensure the information can be...
|
|
Ideate: "What role can IT play in marketing financial products and services? " deleted from your view.
|
(rate this)
|
1
Lack of Awareness
2
High Transaction Costs
|
|
Shashi Kumar U
| Added idea
"products do not suit such market."
| 1 year ago
|
|
Many of the so called financial products are urban oriented or rather a copy of the western world. Financial products should made in auch a way that they suit the rural population. They should easy to understand and yield required results correctly.
|
|
 |
indrajit das
| Supported idea
"Scale of investment is low"
| 2 years ago
|
|
I agree with Archana. Could somebody point out the disposable income of Average Indian in rural sector ?
|
|
Ideate: "What are the issues regarding distribution of financial products in rural markets?" deleted from your view.
|
(rate this)
|
1
Tapping unexplored potential
2
make it card like
|
|
Reena Saxena
| Added idea
"Tapping unexplored potential"
| 2 years ago
|
|
Life insurance is a product that does not serve an immediate need. So, the products have been designed as an investment, to create a market. The fact is overlooked that the need for it emanates from a positive emotion of caring about your near...
|
|
|
|
kawaljit kaur
| Added idea
"make it card like "
| 2 years ago
|
|
as far as insurance being a pull product is concerned it so because their are various clauses any legal amendmants attached to it .in order to make it a push product a company can issue company specific cards to its existing policy holders from...
|
|
Ideate: "How to make Life Insurance a PULL product???" deleted from your view.
|
(rate this)
|
Google says 84% use search engines for researching on financial products. This was a survey conducted by Netpop Research on behalf of Google India to understand the role of internet in purchase of financial products has revealed that 84 per cent of those surveyed use search engines as either a primary source or a gateway to other websites in the purchase decision process for financial products such as home loan, credit card, banking services, insurance, remittance, personal loan and investment. While 70 per cent of financial purchasers said they use at least one of the user generated content (UGC) sites especially consumer reviews, social networking and blogs in their research, over 40 per ...
Trends: "Do you know what percent people use search engines for researching on financial products?" deleted from your view.
|
(rate this)
|
We all know banks bundle up financial services to offer us a whole package. Financial services that go hand in hand with banking are: * Insurance * Bill Payments * Depository Services * Mutual Funds However to become a one stop stop for more and more of needs here are what banks offering: HDFC Bank offer you chance to wash away your sins but making online donations. They have a total of 32 religious organisation one can make a donation to including a masjid and a gurudwara! What more the Gayatri mantra comes into action when you click on the link. HSBC NRI Services has HealthWatch - A solution for the NRI’s to monitor their parents’ health through checkup and access to repor...
 |
Rajyalakshmi K
| Commented
| 2 years ago
|
|
Thanks for the article. I believe, now Banks are having tie-up with Schools and educational institutions so that the Tuition fees could be paid online. This is a more generalized service which many more people can take advantage of.
|
|
Trends: "Banks going beyond financial services" deleted from your view.
|
(rate this)
|
1
Marketing directly
 |
Savita Dalvi
| Added idea
" Marketing directly"
| 2 years ago
|
|
The Banks and the insurance companies adopt a direct marketing strategy to its customers which approaches them. The marketing and distribution strategies are different in urban and rural areas due to diverse demographic and socio-economic nature...
|
|
Ideate: "What are the marketing approach adopted by Banks to grow their financial products?" deleted from your view.
|
(rate this)
|
1
Adopt a mix of traditional and emerging techniques
2
Give them a picture that if they save and invest what a huge corpus they will have in future.
 |
Sharad Kiyal
| Added idea
"Give them a picture that if they save and invest what a huge corpus they will have in future."
| 2 years ago
|
|
In my opinion also one should live the present and enjoy everyday but the expenditure that are wasteful or useless should be reduced in order to have a good future. Say for example if a youngster can save Rs.1000 out of his salary/pocket money...
|
|
 |
Ramdas Pawar
| Added idea
"Use media marketing to attract young consumers"
| 2 years ago
|
|
In my view, financial marketers should integrate multiple media into their marketing plans to meet young consumers’ propensity to use many different media. Marketers should also explore the branding potential of new opportunities like social...
|
|
Ideate: "How to market investment products to young consumers?" deleted from your view.
|
(rate this)
|
|
This woulld require more training and education
|
1
|
VS |
0
|
This would be the perfect addition to fit in to a plan
|
 |
Christopher P. Hill
| Argues in support of
"This woulld require more training and education"
| 2 years ago
|
|
Sometimes I feel as if I am the only person in America who is speaking about one of the most important topic…and yet one that almost nobody is teaching, practicing, or implementing into family planning: “ End-of-Life Planning Should Be a STANDARD...
|
|
Debate: "Are There ANY Financial Advisors, Estate Attorneys, or Insurance Agents Who Use "End-Of-Life" Planning?" deleted from your view.
Prev1NextShowing 1 - 10 of 10
Other knowledge matching "Marketing of Financial & Insurance Products in 2010" topic
|
Activity:
1647 referals
,
18 answers,
367 views
|
|
Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
|
|
Activity:
2331 referals
,
10 comments,
274 views
|
|
One more vuxury car is here. Price : styarting from 14.12lakhs Available in 3 variants . The all New Jetta is equipped with 2.0Litre, 4 cylinder CRDi engine with a maximum power output of 140PS @ 4200rpm and a maximum torque of 320 Nm @1750-2500 rpm. Mated to a 6 speed DSG gearbox and a Manual version, the new Jetta will have smoother gearshift and better responsiveness as compared to the older model. For ensuring optimum safety of its drivers and their co-passengers, the new Jetta will feature Electronic Stability Programme (ESP) and 8 Airbags to minimize injury in the event of an accident or collision. A 3-point belt for the center rear seat is also a welcome feature in this new version Luxury features include : Leather seat upholstery, a leather package for the steering wheel, handbrake and gear lever etc. Day time running lights, Cruise control, Hill Start Assist, an electrically adjustable driver seats, rear AC vents, a touchscreen entertainment system with an integrated CD...
|
|
Activity:
0 referals
,
4 comments,
221 views
|
|
Why is using email marketing services sometimes a better option than direct mail? There are many options available to the business or charitable organization that is in need of a way to better communicate with their target audience. Two of the most popular are email marketing and direct mail. While both have their pros and cons, email is often a better option than its traditional counterpart. This article will explain why by highlighting some of the advantages it has over direct mail. Cost Effectiveness One of the best qualities email marketing has going for it is its low cost. The price you would pay to reach hundreds or even thousands of contacts is downright cheap in comparison to trying to connect with the same number of people with direct mail. More businesses are finding out that such traditional methods are cost prohibitive in today’s economy. With direct mail, you have to factor in the cost for creating your actual marketing materials, printing it all out, and mailing it to...
|
|
Activity:
282 referals
,
1 comments,
75 views
|
|
Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
|
|
Activity:
4 referals
,
14 comments,
364 views
|
|
What could be the size of Indian Switch market ( Low Voltage)
|
Similar Topics
In a developing market there is a great need for new insurance products....
2 debates
, 1 idea contests
With financial services becoming market-driven, and with unforeseen...
1 trends
, 3 insight
, 5 debates
, 4 idea contests
, 3 question
1 idea contests
, 1 question
There has been improvement in the economic outlook globally, as also in...
1 insight
, 3 debates
, 7 idea contests
Life insurance is the most common investment consumers make. However, most...
2 debates
, 1 question
Sponsored Jobs
