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Marketing Strategies of Indian Premier League (IPL)
Tags :
IPL Marketing, IPL advertising, IPL, t20, cricket, live ipl, ipl match, ipl score, ipl tickets, ipl league, ipl schedule, iplt20
Functional Area :
Sports, Branding, Consumer Sales
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About "Marketing Strategies of Indian Premier League (IPL)" topic:
IPL provides marketers opportunity to study and learn from the game's advertisers, players, and coordinators. All the hype , advertising, promotions, celebrity endorsements that make IPL a full masala show. Let us understand, debate and brainstorm on various marketing strategies of IPL.
An evaluation of the media coverage and consumer discussion leading up
to and following the game. We will answer questions such as:
- How much coverage is each advertiser generating?
- Which ads are consumers discussing?
- What is the quality and tone of the coverage?
- How does the event impact consumer engagement with the brand?
- How are pre-game promotional strategies influencing discussion?
1 trends
, 3 insight
, 1 debates
, 2 idea contests
on topic: "Marketing Strategies of Indian Premier League (IPL)"
Prev1NextShowing 1 - 5 of 5
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Success begets Success
2
Time and Innovativeness
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Aditya Sharma
| Added idea
"Always ready to change "
| 2 years ago
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The biggest idea I think is a person should be always ready to change the very place of happening. In this case it was India in the beginning they changed it in less than 3 weeks time to SA. All other things are there as usual.
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Makrand Bhave
| Added idea
"Success begets Success"
| 2 years ago
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Once the idea of T20 was successful, the fuel that it needed was innovation. Modi did just that with a blend and mix of the best talent from around the cricketing world and created aspirational titles like the Deccan Chargers, Delhi Dare Devils,...
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ashwinder singh
| Supported idea
"Creating hype of your brand"
| 2 years ago
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Yes Cricket is always a way to create Hype for the brand. Either it is world cup or any other series. Now it is T20, which has become popular, so iron is hot why not to strike. Everyones mind is in that way. People are crazy for cricket...
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Ideate: "What did we learn from marketing strategies employed in IPL 2008?" deleted from your view.
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As it turned out finally the last toppers came down and last years bottom two teams were put in the final of IPL this year. But what is more remarkable in this years game or ICL\IPL as a whole are following things: 1. Emergenece of Brand India 2. Emergence of a business within cricket, thus generating more scope for busines 3. At game level, Better opportunity for Indian players to showcase themselves, which was earlier limited to only 11 players 4. Cricket as a commodity rather than a Brand, this has led to lesser emotional value attached to cricket, hence now onwards cricket matches wont take as much time from normal public as it used to take. 5. Emergence of Cricket as a competetor to fo...
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Bindu Narayan
| Commented
| 2 years ago
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Sure Sujt now cricket has become a commodity, its not a mere game anymore, so many people are depending on it, with so many franchisees that we saw in IPL, has generated a lot of interest in the business also, where ,many business are tying up...
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Insight: "IPL 2009" deleted from your view.
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(rate this)
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1
Viral Marketing
2
Bluetooth advertising
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Makrand Bhave
| Supported idea
"WOMMA"
| 2 years ago
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When a direct end user is handed a product for a 'FREE' use, the effects of the usage can swing both ways. It influences the user to swing 'in favor' because they are the 'first' priveleged users and hence the bias to the product is purchased....
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Makrand Bhave
| Added idea
"WOMMA"
| 2 years ago
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A product can be tested directly by choosing your consumer, allowing him/her to use it thoroughly. Gather feedback and compute the results and then wait for WOMMA! its time consuming but very effective!
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Makrand Bhave
| Supported idea
"Viral Marketing"
| 2 years ago
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Isnt it amazing how a thought that appeals to your thought threads finds immediate responses!! Viral, derived from the word virus.... meaning something that spreads and spreads wild!! Its like a plague that just bowls you over!! It has the...
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Ideate: "How to launch a new product through innovative media." deleted from your view.
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Source: SpicyIP Tidbits: The 'IP' in the IPL! Author: Kruttika Vijay Along with everyone else cashing in on the success of the IPL, IPR firms do not seem far behind. With the objective “to protect IP, make a profit and increase brand valuation”, teams like the Deccan Chargers have opted to create an IP portfolio, including trademarks for team logos, copyright over player uniforms and website layouts. The Mint reports that the exponential popularity of the IPL has led team owners to recognise the inherent brand value attached and proactively protect the same. Aside from The Deccan Chargers, the Kolkata Knight Riders seem to have also applied to the Controller General of Patents, Designs and...
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sujit Kumar
| Commented
| 2 years ago
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Mr karamjeet, please dont repeat it.. you rephrase the sentences but dont copy as it is... I dont Know why people do such stealing to gain quick fame..
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swaraj
| Commented
| 2 years ago
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Such blatant infringement is not expected from someone who claim to be in the IP field. I am Swaraj Paul Barooah from SpicyIP.com & Spicyipindia.blogspot.com - the site(s) from which this and other pieces of 'yours' have been lifted. I am also...
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Makrand Bhave
| Commented
| 2 years ago
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Very nicely put! The 'pun' intended is not lost Sir! Yes I agree with your last statement! It has become a brand of exponential value! Its a game too so the things attached to invite a viewer and keep him interested in it are virtually too many!...
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Trends: "The 'IP' in the IPL" deleted from your view.
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(rate this)
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Yes
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6
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1
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No
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Deependra Shekhawat
| Argues in support of
"Yes"
| 1 year ago
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yes sulagna,IPL wants only money .IPL Breaks all rules for money . I think IPL have to use rules of ICC T20 but there that rules are not mensioned.
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Namrata Pathak
| Argues in support of
"No"
| 1 year ago
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I think IPL rules are fair. News channels are supposed to deliver NEWS. Footage of any event may constitute a part of the specific news. There can be good news presentation without any footage. This is a little too much they are practically...
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Sulagna Brahma
| Argues in support of
"Yes"
| 1 year ago
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Yes, IPL rules are unfair. It do affect the media and it will surely be unfair to the media. IPL is trying to cash each and every little thing they are getting from it so it should be stopped as soon as possible. Sony paid money for telecast and...
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Debate: "Are the new IPL broadcast rules unfair?" deleted from your view.
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